Ocoya vs Buffer
The tidiest scheduler in the category, priced per channel.
Buffer is the cleanest scheduler anyone makes, and its free plan is genuinely useful — three channels, ten queued posts each. The catch is the shape of the price: per channel, which is cheap at two profiles and expensive at twenty. Ocoya is a different product underneath — one flat price, the AI writer, image and video generation and the Design Studio in the box, and an inbox that covers DMs rather than just comments. If you want a tidy queue for a personal brand, Buffer is hard to beat. If you want the content made for you, come here.
Where each one is stronger.
Every claim in the Buffer column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Free plan | No free plan — a 7-day free trial instead | Free forever — 3 channels, 10 queued posts per channel, 1 user |
| Price at 5 profiles | $29/mo on Starter — 1 user, 5 social profiles, 300 AI credits | $25/mo on Essentials (5 × $5), 1 user — or $50/mo on Team |
| Price at 20 profiles | $79/mo on Team — 5 users, 20 social profiles, 1,500 AI credits | $100/mo on Essentials or $200/mo on Team at list, before volume discounts |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption | AI Assistant for writing and repurposing, unlimited credits on every plan — text only |
| AI image & video | AI image and AI video generation in-app, from the same credit pool | No image or video generation — media is uploaded |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network | Content ideas and per-post drafting, not campaign generation |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | No built-in editor |
| Networks | 14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce | Eleven channels: Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X and YouTube. Mastodon is the one on their list we do not have |
| Unified inbox | DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes | Community inbox for comments, with AI reply suggestions — comments rather than DMs |
| Workflow automation | Visual workflows automate publishing and replies, and can be triggered by an AI agent | A publishing queue and posting schedule — no automation builder |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | A public MCP server on every plan including Free, with Claude, ChatGPT, Cursor, Raycast and Perplexity support |
| Public API | REST API with a published reference, on every plan | API access from the free plan — 1 key, 3,000 requests a month |
| Analytics | Post and profile performance in-app | 30-day history on Free, unlimited history and custom reports on paid, branded reports on Team |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Content approval workflows and custom access controls on Team |
| Team seats | 1, 5 or 20 users depending on plan — seats are part of the plan, not an add-on | Unlimited users on Team, at $10 per channel per month |
| Link in bio | Not offered | Start Page, a link-in-bio builder, included |
Buffer figures are taken from buffer.com/pricing, buffer.com channel pages, buffer.com/mcp, developers.buffer.com as of September 2026 and may have changed since — check buffer.com for their current terms. Buffer is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You run more than a handful of profiles and per-channel pricing has stopped making sense
- You want the posts written, designed and generated, not just queued
- You need DMs and mentions in the inbox, not only comments
- You want automation you can build, not just a queue
- One prompt turning into a full campaign would save you a morning
Choose Buffer if
- You want a free plan that never expires
- You publish to three channels and want the simplest possible tool
- You want unlimited team members without a seat ceiling
- A free link-in-bio page matters to you
- You want an API on the free tier
We would rather tell you this now than have you find out after migrating a year of content.
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Ocoya vs Sendible
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Ocoya vs SocialBee
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Ocoya vs Loomly
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Ocoya vs CoSchedule
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Ocoya vs Zoho Social
The cheapest serious option, sold one brand at a time.
Ocoya vs Statusbrew
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Ocoya vs Kontentino
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Ocoya vs MeetEdgar
An evergreen content library that reposts itself, with every seat included.
Ocoya vs Postiz
Open-source scheduling you can self-host.
Switching from Buffer?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, no card.



