A social campaign plans a run of short posts across your networks, each sized for where it lands, and spreads them over your dates. A blog campaign researches real keywords, picks the ones you can win, and writes a full article for each, then publishes to WordPress, DEV.to, Notion, Webflow, Framer, Wix or an endpoint you own.
Campaigns
One idea in. Weeks of content out.
Set a goal and a subject and get the whole run planned: social posts for your networks, SEO articles for your blog and, soon, emails. Everything arrives as a draft for you to approve.
Step one
Pick the target before the first post.
Goal and audience change the angle of every post in the run, not just the wording. Same subject, different target, a different campaign.
SubjectOur winter range launch
Audience
Business ownersFounders / executivesMarketing teamsBuyers / customersLocal communityInvestorsFirst-time buyersExisting customers
Launch· Build to a date and keep the run pointed at it.
The first three posts
- 1Something warm lands in three weeks
- 2A first look at the coat
- 3It is here. The winter range is live
One idea, the run you need
Same box. Pick the kind of run.
Start from the same idea and choose what comes back: a run of short posts, a shelf of long articles or, soon, a series of emails.
Your idea
Social media
Social campaign
You give it
A goal, an audience and a stretch of calendar
You get back
Up to 90 short posts, each sized for its network
B···
bluebeancoffee
Brooklyn, NY
1,284 likes
bluebeancoffee Summer just landed on the menu. Fresh, bright and gone by Sunday. Tap the link in bio for the full list. #icedcoffee #summermenu more
SEO
Blog campaign
You give it
A subject and how many articles you want
You get back
1 to 20 full articles, 600 to 3,000 words each
bluebeancoffee.com/blog/how-to-brew-better-coffee
Brewing guides
How to brew better coffee at home
MMaya Chen · 7 min read
Great coffee at home is less about gear and more about four things you control: grind, water, ratio and time. Here is how to get each one right.
Email campaign
You give it
A goal, an audience and a stretch of calendar
You get back
A run of on-brand emails, each set for its day
Your summer menu is here
BTue, 8:30 AM
Blue Bean Coffee <hello@bluebeancoffee.com>
to me
Blue Bean
Three new drinks. One favourite waiting for you.
Hi Sam, the summer menu is live. Here is what to try first.
See the menuThe arc
A run that climbs, not one that repeats.
Ocoya plans the sequence before it writes a word. Each post knows what came before it, so the run moves people from noticing you to choosing you.
AwarenessThe hidden cost of posting without a plan01
AwarenessThree signs your content is not converting02
ConsiderationWhat a real content system looks like03- ConsiderationHow we plan a month in under an hour04
- DecisionBook a call and we map your calendar live05 Goal
Written in order, so no two posts make the same point.
The blueprint
Set the whole run in one row.
Describe the campaign, not one post. Then set the goal, the audience, the dates, how often it posts and where. The post count and the cost follow from those.
What campaign should we create?
A three-week run-up to our winter range launch
GoalLaunchAudienceExisting customersSchedule21 days, 1 per dayProfiles4 channels 21 credits
Up to 90 days
Pick the dates on the calendar, or a shortcut like this month.
Every 2 days to 4 a day
Set how often it posts. The count follows.
The cost before you run
The badge shows the total first. Without images a post is 1 credit; with images it is 5 per image and the caption is free.
Spread across your dates
MTWTFSS
The checkpoint
Nothing goes out until you say so.
A campaign comes back as a plan, not a schedule. Edit a caption, move a date, regenerate one post, then approve the ones you want. Only approved posts are scheduled.
1Edit by hand for freeChange a caption or a date. Your edits save as you go.
2Redo one postRegenerate the one that missed, and leave the rest as they are.
3Skip, do not deleteGenerate ten, approve six. The other four never become posts.
Edit before anything is saved. Autosaved
- Mon 1 DecSomething warm lands in three weeks.Approved Regenerate
- Wed 3 DecFive fabrics we tested and dropped.Approved Regenerate
- Fri 5 DecWinter is coming. So are we.Not approved Regenerate
- Mon 8 DecA first look at the coat.Approved Regenerate
Approved posts will be scheduled. 3
Blog campaigns
It picks the searches you can win, then writes.
A blog campaign does the research first. It looks up what people search for around your subject, weighs volume against difficulty, and writes one full article for each keyword worth it.
Keyword research
VolumeDifficulty
social media scheduling14.8K38
content calendar template9.9K31
social media for agencies4.4K24
best time to post22.2K71
social media tools18.1K66
social media schedulingHow to schedule a month in one sitting1,400 words
content calendar templateThe content calendar we actually use1,650 words
social media for agenciesSocial for ten clients, without ten tools1,900 words
Published where your blog already lives
WordPress
DEV.to
Notion
Webflow
Framer
Wix
Custom01
Keywords first
Real volume and difficulty, starting from your brand keywords.
02
An angle each
Every article gets its own title and point of view.
03
Written long
600 to 3,000 words, with headings, lists and quotes.
04
A thumbnail, or none
Generate one, fill a Studio design of yours, or skip it.
Ocoya does not host your blog and does not ask you to move it.
Where it lands
Each kind of run has its own road.
A social run posts to anything you have connected. A blog run goes to the places that take long articles. Email is next.
Social runs
Each post is written for the network it lands on, then spread across your dates.
Facebook Instagram X (Twitter) LinkedIn
Pinterest
Bluesky
Threads
YouTube Shorts
Google Business
TikTok
Telegram
Slack
Discord
Mastodon
Dribbble
Tumblr WordPress DEV.to
Whop Notion
Airtable Webflow Framer Wix
Twitch
Kick CustomBlog runs
WordPress gets real blocks, DEV.to gets Markdown, Webflow and Framer get CMS items, Wix a blog post, and a Custom destination gets JSON.
Email runsComing soon
A run of emails, each set for its day, sent to your own audience from an address on your domain.
Every campaign
What every run gets, whatever it makes.
Drafts first
Everything arrives for review. Approve the run, or rewrite one line of it.
Spread across your dates
Approved posts land across the period you picked, in the order they were planned.
The price up front
The cost badge shows the total before anything runs. You pay for what is made, not what is published.
Your brand in every piece
Your voice and hashtags shape each post. Blog runs lean on your SEO keywords.
Start a run from Claude or ChatGPT
Social campaigns are a tool over MCP, so your assistant can plan a run without you opening Ocoya. Over MCP and the API you can also list your campaigns and read one with its posts and status.
Explore MCPyou › Plan a two-week launch run for our new coat, Instagram and LinkedIn, one post a day.
ocoya_create_ai_campaign
ocoya_get_campaign
› Campaign queued and still generating. The first drafts are in, and the rest of the 14 are being written for your review.
Campaigns, answered.
No. A campaign comes back as a plan. You edit, regenerate or approve each piece, and only the approved ones are scheduled. The rest never become posts.
The cost badge shows the total before you run it. A social post without images costs 1 credit; with images it is 5 credits per image and the caption is free. A blog campaign is 1 credit for the plan and 2 per article, plus any thumbnails. Credits are spent on generating, so start small.
Yes. Change a caption or a date during review and it saves as you go, at no cost. Once scheduled, campaign posts are ordinary posts you edit in Planner.
Email campaigns are coming soon. They will plan a run of emails, each set for its day, sent to your audience from your own address.
