Ocoya vs Zoho Social
The cheapest serious option, sold one brand at a time.
Zoho Social is the value play and it is a genuinely serious product: fourteen channel types, a free plan, an MCP server with 31 tools at mcp.zoho.com, and deep hooks into Zoho CRM and Desk if you already live there. Two things shape the price. Everything is sold per brand — one brand per plan, more as add-ons — and the entry plans include a single team member, with the inbox and approval workflows arriving only on Premium. Ocoya is one flat plan with the seats, the inbox, approvals, AI images and video and the Design Studio included. If you are inside the Zoho suite or watching every euro, Zoho Social is hard to argue with. If you need the content produced, we are the better tool.
Where each one is stronger.
Every claim in the Zoho Social column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Free plan | No free plan — a 7-day free trial instead | A free plan: 1 brand with 6 channels, 1 team member and 5 AI credits |
| Entry price | $29/mo on Starter — 1 user, 5 social profiles, 300 AI credits | €10/mo billed yearly on Standard (€15 monthly) — 1 brand of 12 channels, 1 team member, 40 AI credits. Their pricing page prices by region; these are the euro figures it showed |
| Team seats | 1, 5 or 20 users depending on plan — seats are part of the plan, not an add-on | 1 team member on Standard and Professional, 3 on Premium; more are bought as add-ons |
| Brands & ceiling | $199/mo on Agency — 20 users, 100 social profiles, 5,000 AI credits | One brand per plan; up to 5 more can be added on Professional as paid add-ons |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption | Zia, powered by ChatGPT, drafts and rephrases posts and replies — metered at 5 to 80 credits a month by plan |
| AI image & video | AI image and AI video generation in-app, from the same credit pool | An image editor, but no AI image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network | Posts are drafted one at a time; bulk scheduling from Professional |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Image editor and media library — no template library or brand kit |
| Networks | 14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce | Thirteen, one of the widest lists here: Facebook, X, Instagram, LinkedIn profiles and pages, Google Business, YouTube, Pinterest, TikTok, Mastodon, Threads, WhatsApp Business, Telegram and Bluesky. Mastodon, WhatsApp and Telegram are theirs alone; Discord, Dribbble, Kick and WooCommerce are ours |
| Unified inbox | DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes | The Inbox arrives on Premium; Standard and Professional have monitoring but no unified inbox |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | An MCP server at mcp.zoho.com with 31 tools — publish, schedule, manage the calendar, handle media and validate posts per network |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Content approvals and workflow on the Premium plan only |
| CRM integration | Not offered | Zoho CRM and Zoho Desk integration, lead generation and CRM contacts on Premium |
| Free trial | 7-day free trial of the full product | 15-day all-access free trial, no card, and a free plan to fall back to |
Zoho Social figures are taken from zoho.com/social/pricing.html, zoho.com/social/mcp.html as of September 2026 and may have changed since — check zoho.com/social for their current terms. Zoho Social is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want the inbox and approvals without reaching their top tier
- You manage several brands and per-brand add-ons add up
- One team member on the entry plans is not enough
- You want AI images and video generated, not just captions
- You want a design studio in the same tab as the calendar
- You want one prompt to produce a whole campaign
Choose Zoho Social if
- Price is the deciding factor — nothing here is cheaper
- You already run Zoho CRM or Zoho Desk
- You want a genuinely free plan rather than a trial
- You publish to WhatsApp Business, Telegram or Mastodon
- You want an MCP server on a budget plan
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Zoho Social?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, no card.



