Comparison

Ocoya vs Hootsuite

The enterprise social suite — publishing, listening, care and analytics.

7 rows to Ocoya4 about even

4 to Hootsuite

Hootsuite is the incumbent, and it earns that on surface area: social listening, customer care, advocacy and enterprise governance sit under one roof, with an AI layer across all of it. It is also $99/mo before you have published anything. Ocoya makes the opposite trade — content creation is the product rather than an add-on, and $29/mo includes the AI writer, image and video generation and the Design Studio. If you need listening and compliance for a large organisation, Hootsuite is the honest answer. If your bottleneck is producing the posts, we are.

Feature by feature

Where each one is stronger.

Every claim in the Hootsuite column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.

Ocoya compared with Hootsuite, checked against hootsuite.com in September 2026.
Capability	Ocoya	Hootsuite
Entry price	$29/mo on Starter — 1 user, 5 social profiles, 300 AI credits	$99/mo billed annually on Standard — 10 social accounts, 1 seat
Team seats	1, 5 or 20 users depending on plan — seats are part of the plan, not an add-on	Plans start at one seat on every tier; additional seats are priced separately
AI copywriting	AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption	Wisdom, their AI agent, drafts and recommends — included on every plan
AI image & video	AI image and AI video generation in-app, from the same credit pool	AI image generation through Wisdom; no video generation advertised
Campaign generation	One prompt becomes a whole campaign — posts, visuals and a schedule across every network	Posts are drafted one at a time
Design tooling	Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar	Canva and Adobe Express integrations — no first-party editor
Networks	14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce	Nine networks listed for publishing and engagement — Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky — plus WhatsApp in the inbox
Unified inbox	DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes	A single inbox on Standard; automated replies and message routing from Professional up
MCP / AI assistant control	mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan	MCP connectors for ChatGPT and Claude, launched June 2026 — scheduling, inbox triage and listening insights
Social listening	Not offered	Brand and competitor monitoring on every plan; advanced listening on Enterprise
Paid ads	Not offered	Paid campaign management and reporting alongside organic
Approval workflows	Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier	Content review and approval workflows — from the $399/mo Advanced plan
Enterprise access control	Not offered	SSO and custom compliance on Enterprise
Ceiling	$199/mo on Agency — 20 users, 100 social profiles, 5,000 AI credits	Unlimited social accounts from the $199/mo Professional plan up
Free trial	7-day free trial of the full product	14-day free trial, with daily posting caps of 10–20 posts during the trial

Hootsuite figures are taken from hootsuite.com/plans, hootsuite.com/platform/integrations, hootsuite.com/integrations/mcp, hootsuite.com/whats-new/social-os as of September 2026 and may have changed since — check hootsuite.com for their current terms. Hootsuite is their trademark, not ours, and this page is not affiliated with or endorsed by them.

Choose Ocoya if