Comparison

Ocoya vs Metricool

Analytics-first management with ads reporting, popular with agencies.

6 rows to Ocoya4 about even

5 to Metricool

Metricool is the strongest measurement story in this price bracket and we would not pretend otherwise — unlimited history, competitor benchmarking across up to 100 profiles, a Looker Studio connector and ads reporting, from about $20/mo. It is also the one competitor here that already ships an MCP server. Where Ocoya pulls ahead is the other half of the job: generating the copy, the images and the video, designing the post and turning a single prompt into a campaign. Analytics-led agency? Metricool. Content-led team? Us.

Feature by feature

Where each one is stronger.

Every claim in the Metricool column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.

Ocoya compared with Metricool, checked against metricool.com in September 2026.
Capability	Ocoya	Metricool
Free plan	No free plan — a 7-day free trial instead	Free forever — 1 brand, 20 posts a month, 30-day analytics
Entry price	$29/mo on Starter — 1 user, 5 social profiles, 300 AI credits	Starter from about €16 / $20 a month for 5 brands, with unlimited publishing
Analytics depth	Post and profile performance in-app	The core of the product — unlimited history, competitor benchmarking on up to 100 profiles, Looker Studio connector
Paid ads reporting	Not offered	Facebook, Google and TikTok Ads reporting on the higher plans
AI copywriting	AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption	AI assistant on every plan, with a monthly credit allowance
AI image & video	AI image and AI video generation in-app, from the same credit pool	AI image generation; no video generation advertised
Campaign generation	One prompt becomes a whole campaign — posts, visuals and a schedule across every network	Posts are created one at a time
Design tooling	Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar	Canva and Google Drive integrations — no first-party editor
Networks	14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce	Eleven: Instagram, Facebook, X, TikTok, Pinterest, YouTube, Threads, Google Business Profile, Bluesky and Twitch, plus LinkedIn — whose connection needs a paid plan
Unified inbox	DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes	Inbox for Instagram, Facebook, TikTok, YouTube and LinkedIn — from the Advanced plan
Workflow automation	Visual workflows automate publishing and replies, and can be triggered by an AI agent	Flows for automated publishing rules, from the Starter plan
MCP / AI assistant control	mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan	MCP available on the Advanced plan, alongside Zapier and Make
Approval workflows	Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier	Post approval system on the Advanced plan
White-label reporting	Not offered	White label on the Custom plan
Ceiling	$199/mo on Agency — 20 users, 100 social profiles, 5,000 AI credits	Up to 50 brands on Advanced, more on Custom

Metricool figures are taken from metricool.com/pricing, metricool.com/social-media-planner as of September 2026 and may have changed since — check metricool.com for their current terms. Metricool is their trademark, not ours, and this page is not affiliated with or endorsed by them.

Choose Ocoya if

Making the content is the work, and reporting on it is the easy part
You want image and video generation, not just an AI writing assistant
You want a design studio rather than a Canva round-trip
You want the unified inbox and post approvals on your entry plan, not two tiers up
You want an MCP server on every plan, covering the whole product

Choose Metricool if