Ocoya vs Kontentino
Approval-first planning for agencies and the clients who sign off.
Kontentino is built around one thing and does it better than anyone here: getting a post approved. Internal rounds, client rounds, post versions, an activity log, Kanban and Instagram grid previews. The bill reflects it — $59/mo for ten profiles and 100 AI credits, with analytics as a paid add-on until the $239/mo Pro plan. Ocoya is a production tool with a lighter approval story: AI copy, image and video, a design studio and workflows, analytics included, from $29/mo. If sign-off is your bottleneck, they are the better tool and we will say so.
Where each one is stronger.
Every claim in the Kontentino column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 1 user, 5 social profiles, 300 AI credits | $59 / €49 a month on Starter — 10 profiles, 3 users, 100 AI credits |
| Analytics | Included on every plan | A paid add-on on Starter and Standard (about €54–60/mo); included from the $239/mo Pro plan |
| Client approvals | Approval requests to the members of a brand — clients included, once invited — plus a read-only shared calendar link for clients who only need to see the plan | The centre of the product — internal and client approval rounds, post versions, tasks and an activity log |
| Planning views | Calendar and list planning across every brand | Calendar, Kanban and an Instagram grid preview — the richest planning views here |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption | AI captions, translation and hashtags — 100 credits on Starter, 1,000 on Standard, unlimited on Pro |
| AI image & video | AI image and AI video generation in-app, from the same credit pool | AI image generation; no video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network | Posts are drafted one at a time and routed for approval |
| Brand consistency | Brand kit applied automatically across posts and designs | Brand Hub with an AI brand voice, from the Standard plan |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Canva integration — no first-party editor |
| Networks | 14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce | Nine platforms by their own count: Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, Pinterest, Threads and YouTube Shorts |
| Unified inbox | DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes | No unified social inbox — planning and approvals are the product |
| Workflow automation | Visual workflows automate publishing and replies, and can be triggered by an AI agent | Approval routing rather than an automation builder |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | No MCP server published |
| Competitor benchmarking | Not offered | Competitor benchmarking inside analytics, on the Pro plan |
| Enterprise access control | Not offered | SSO and custom seat counts on Enterprise |
Kontentino figures are taken from kontentino.com/pricing, kontentino.com as of September 2026 and may have changed since — check kontentino.com for their current terms. Kontentino is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want analytics included rather than as a €54–60/mo add-on
- You want image and video generation, not just AI captions and credits
- You need a unified inbox for DMs, comments and mentions
- You want workflow automation and an MCP server
- $29/mo against $59/mo matters at your size
Choose Kontentino if
- Client sign-off is the thing that slows you down
- You need post versions, approval rounds and an activity log on the record
- Kanban and Instagram grid previews are how your team plans
- You want competitor benchmarking built into analytics
- You need SSO and custom seat counts
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Kontentino?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, no card.



