Ocoya vs Loomly
Calendar-led collaboration with post ideas and unlimited calendars.
Loomly is a content calendar with the collaboration wrapped around it: unlimited calendars on every plan, approval workflows and roles from Starter, post ideas and inspiration, and an AI assistant that writes and replies. The awkward parts are the shape of the ladder and the channel list. Starter is $49/mo for 12 accounts and 3 users, and the next plan up is $249/mo — there is nothing in between. Loomly also does not publish to X or Bluesky. Ocoya covers fourteen networks, includes the seats, and generates the images and video rather than only the captions. If unlimited calendars and a clean approval flow is the ask, Loomly is a good tool. If you post on X, it is not an option at all.
Where each one is stronger.
Every claim in the Loomly column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 1 user, 5 social profiles, 300 AI credits | $49/mo billed yearly on Starter ($65 monthly) — 12 social accounts, 3 users, unlimited calendars |
| Next step up | $79/mo on Team — 5 users, 20 social profiles, 1,500 AI credits | $249/mo billed yearly on Beyond ($332 monthly) — 60 accounts, unlimited users. There is no plan between |
| Team seats | 1, 5 or 20 users depending on plan — seats are part of the plan, not an add-on | 3 users on Starter; unlimited users only on the $249/mo Beyond plan |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption | AI assistant chat, post generation and AI captions — metered as "limited monthly usage" on Starter |
| AI image & video | AI image and AI video generation in-app, from the same credit pool | A media editor and slideshow creator, but no AI image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network | Post inspiration and an ideas board; posts are still written one at a time |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Media editor, slideshow creator, Canva export, Unsplash and Giphy — no brand kit |
| Networks | 14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce | Nine: Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, Pinterest and Snapchat. X and Bluesky are not supported |
| Unified inbox | DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes | Replying to interactions, saved replies and conversation assignment on every plan |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Nothing published about MCP; loomly.com/mcp answers an authentication error rather than a page, so an endpoint exists but nothing they publish explains it |
| Social listening | Not offered | Social listening, metered at 2 searches a month on Starter and 5 on Beyond |
| White label | Not offered | Custom branding — branded subdomain, logo and favicon — on the Beyond plan |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Approval workflows and roles on every plan; custom roles and workflows on Beyond |
Loomly figures are taken from loomly.com/pricing, loomly.com/integrations as of September 2026 and may have changed since — check loomly.com for their current terms. Loomly is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You publish to X or Bluesky — Loomly does neither
- The jump from $49 to $249 is a cliff your team falls off
- You want images and video generated, not just written
- You want a design studio rather than a media editor
- You want your AI usage uncapped rather than "limited monthly usage"
- You want an MCP server that is actually documented
Choose Loomly if
- Unlimited calendars on every plan is the feature you are buying
- Approval workflows and roles matter and you want them on the entry plan
- You want post ideas and an inspiration board built in
- Custom branding — your own subdomain, logo and favicon — is worth the Beyond plan
- You publish to Snapchat
- Slack and Microsoft Teams notifications are part of your workflow
We would rather tell you this now than have you find out after migrating a year of content.
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Ocoya vs Metricool
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Ocoya vs Planable
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Ocoya vs Publer
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Ocoya vs Sendible
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Ocoya vs SocialBee
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Ocoya vs CoSchedule
A marketing calendar with social attached, priced per profile.
Ocoya vs Zoho Social
The cheapest serious option, sold one brand at a time.
Ocoya vs Statusbrew
Moderation and engagement at scale, for teams that answer everyone.
Ocoya vs Kontentino
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Ocoya vs MeetEdgar
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Ocoya vs Postiz
Open-source scheduling you can self-host.
Switching from Loomly?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, no card.



