Ocoya vs Agorapulse
Inbox-first management for teams, with white-label reporting on every plan.
Agorapulse is the strongest all-rounder on this list and the one whose AI story most resembles ours: a writing assistant, brand context, sentiment, report summaries and a self-hosted MCP server for ChatGPT and Claude, all on every plan. White-label reporting is on every plan too, which nobody else here manages. The catch is the same one Sprout has — pricing is per user and every named plan stops at 10 social profiles, so a five-person team on Advanced is $745/mo for ten profiles. Ocoya includes the seats, goes to 100 profiles on Agency, and generates the images and video rather than only the captions. If you want the best inbox and client reporting, Agorapulse. If you want the content made for you, us.
Where each one is stronger.
Every claim in the Agorapulse column comes from a page they publish, checked in September 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 1 user, 5 social profiles, 300 AI credits | $79 per user/month billed annually on Standard ($99 monthly) — 10 social profiles |
| Team seats | 1, 5 or 20 users depending on plan — seats are part of the plan, not an add-on | Priced per user on every plan — five people on Standard is $395/mo, on Advanced $745/mo |
| Profile ceiling | $199/mo on Agency — 20 users, 100 social profiles, 5,000 AI credits | 10 social profiles on Standard, Professional and Advanced alike; extra profiles are $10/mo each on annual billing ($15 monthly), and unlimited profiles need the quote-only Custom plan |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate-into-37-languages on any caption | AI Writing Assistant, alt text generator and Organization Context AI — brand tone set once — on every plan |
| AI image & video | AI image and AI video generation in-app, from the same credit pool | No AI image or video generation advertised; Canva integration from Professional |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network | Archie turns an article, webinar or video you upload into a month of platform-native posts, and long video into short clips — sold separately from the plans above |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Content library and Canva integration from Professional — no first-party editor |
| Networks | 14 integrations: Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Discord, Dribbble, Kick and WooCommerce | Ten counted profiles: Facebook, Instagram, LinkedIn pages and personal profiles, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business — the same ten we cover, without Discord, Dribbble, Kick or WooCommerce |
| Unified inbox | DMs, comments and mentions from every connected profile, with assignment, open/resolved statuses and internal notes | The strongest inbox in this comparison — assignment, collision detection, saved replies, ad-comment moderation and Google review moderation, with automated moderation rules on every plan |
| Workflow automation | Visual workflows automate publishing and replies, and can be triggered by an AI agent | One free moderation rule per profile on every plan; unlimited rules with AND/OR conditions only on Custom. Zapier from Professional |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | A self-hosted MCP server for ChatGPT and Claude on every plan — create content, track engagement and organise the calendar. You run it; the Reports open API is Custom-only |
| Client reporting & white label | Not offered | White-label reporting on every plan, including Standard |
| Social ROI | Post and profile performance in-app | Basic ROI reporting on every plan via Google Analytics; conversion and revenue attribution from Advanced |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Simple approvals from Professional; multi-step approval workflows only on the quote-only Custom plan |
| Enterprise access control | Not offered | Custom roles, feature visibility controls and SSO on the Custom plan |
| Free trial | 7-day free trial of the full product | 30-day free trial, no card; their pricing FAQ says you can stay on a free plan afterwards |
Agorapulse figures are taken from agorapulse.com/pricing, agorapulse.com/features/ai-social-media-sidekick, agorapulse.com/solutions/archie-ai-content-repurposing-tool as of September 2026 and may have changed since — check agorapulse.com for their current terms. Agorapulse is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- Ten social profiles is not enough and Custom means a sales call
- A five-person team is $745/mo there and $79/mo here
- You want images and video generated, not just captions written
- You want one prompt to produce a whole campaign, in the plan
- You want a design studio in the same tab as the calendar
- You want a hosted MCP server rather than one you run yourself
Choose Agorapulse if
- White-label reporting matters and you do not want to pay extra for it
- The inbox is where your team lives — theirs is the best here
- You want social ROI tied to Google Analytics conversions
- You need listening, advocacy or competitive benchmarking as add-ons
- Multi-step approval and custom roles are how your team works
- A 30-day trial and a free plan afterwards suits how you buy
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Agorapulse?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, no card.



