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Ocoya vs Vista Social
Social media management with inbox, reviews, listening and AI — for brands, agencies and multi-location teams.
6 to Vista SocialVista Social covers a lot of ground: publishing, an inbox that also pulls in reviews from Google, Yelp and Trustpilot, DM automations, listening, a link-in-bio builder, white-label reporting and an MCP server with over 100 tools. It generates AI images and video too. It starts at $99/mo for 15 profiles and two users, X is a $29/mo add-on, and listening beyond your own profiles is $75/mo on top. Ocoya starts at $29/mo and adds what Vista Social does not advertise: a design studio, one-prompt campaigns, visual workflows, more channels past social, and SEO blog campaigns and email in the same plan. If engagement, reviews and client reporting are the job, Vista Social is the stronger tool. If producing the content is the job, we are.
Where each one is stronger.
Every claim in the Vista Social column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Vista Social |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $99/mo on Professional, or $950/yr — 15 profiles, 2 users, 1,000 AI credits a month |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 2, 3 or 4 users on the self-serve plans; 8 or more on Enterprise |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI credits for captions and replies on every plan; training the AI on your own knowledge from Advanced ($199/mo) |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | Images from a prompt and video from text or an image, in the composer and in Ask Vista, paid from plan AI credits |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Smart Scheduler and Ask Vista suggest post ideas; no one-prompt campaign of posts, visuals and schedule advertised |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Canva, Bynder and stock libraries — no design editor of their own advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Facebook, Instagram, LinkedIn, X (a $29/mo add-on), Threads, TikTok, YouTube, Pinterest, Snapchat, Tumblr, Bluesky and Google Business, plus Reddit for listening |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Messages, comments and reviews in one inbox, with labels, saved replies, spam handling and sentiment; Yelp, TripAdvisor, Trustpilot and app-store reviews from Advanced |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | DM automations on every plan (10,000 contacts on Professional); Zapier and Make from Advanced |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | An MCP server with 100+ tools across scheduling, analytics, inbox, ideas, media and reporting, for Claude, ChatGPT, Cursor and more |
| Analytics | In private beta — not yet open to every account | Profile and post reports on every plan; custom reports from Advanced and custom dashboards from Scale |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Single-stage approvals on Professional; multi-stage approvals for internal teams and clients from Advanced |
| Social listening | Not offered | Listening on your own profiles is free; across social, web and news from $75/mo |
| White label | Not offered | White-label dashboard and reports from the $449/mo Scale plan, on your own domain |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Vista Page — a customisable link-in-bio and landing page builder from Professional; custom domains from Advanced ($199/mo) |
| Free trial | 7-day free trial of the full product | 14-day free trial, no credit card required; no free plan |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or SEO article writing advertised |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns or newsletters advertised |
Vista Social figures are taken from vistasocial.com/pricing, vistasocial.com/integrations, vistasocial.com/integrations/mcp, vistasocial.com/white-label-social-media-management-platform, vistasocial.com/insights/vista-social-2026-year-in-review as of November 2026 and may have changed since — check vistasocial.com for their current terms. Vista Social is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- $99/mo for two users is more than your team needs to spend
- You want a design studio in the same tab, not a Canva connection
- You want one prompt to turn into a whole campaign with visuals and a schedule
- You want X included rather than a $29/mo add-on
- You want SEO blog articles and email newsletters in the same plan
- You publish beyond the social networks too — to Telegram, Slack, Discord, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Vista Social if
- Reviews from Yelp, TripAdvisor, Trustpilot and the app stores belong in your inbox
- You want DM automations that collect leads
- You resell to clients and need a white-label dashboard and reports
- You need analytics and custom reports today
- You want listening across social, web and news
We would rather tell you this now than have you find out after migrating a year of content.
Other comparisons
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Metricool
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Planable
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Loomly
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CoSchedule
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Zoho Social
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Statusbrew
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SocialPilot
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Iconosquare
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ContentStudio
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Cheaper billed yearly and strong on AI media. We put the inbox, approvals and a design studio in every plan.
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Social Champ
Social media management with an AI assistant, a free plan and pay-per-profile pricing.
A free plan, a built-in editor and $5 profiles. We give you one-prompt campaigns, workflows, SEO and email in one plan.
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eClincher
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Listening, reviews and local SEO from $149/mo. We start at $29 and make the content.
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Sked Social
Social media management for brand and agency teams — scheduling, inbox, approvals and analytics.
Strong on client review and reporting, from US$69/mo. We cost less and make the content.
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NapoleonCat
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Pallyy
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Cheaper per client and very good at approvals. We make the content.
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Sociality.io
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Strong on analytics and competitors, five networks, no AI writing. We make the content.
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RADAAR
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Storefries
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Switching from Vista Social?
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