Ocoya vs Pallyy
Social media scheduling for agencies — approvals, analytics, inbox and link in bio, priced per client.
Pallyy is a tidy scheduler for agencies and multi-location brands. It prices by social set — one client, up to 11 accounts — so Agency is $79/mo billed annually for ten clients, and there is a free plan. Clients approve from a shared link without an account, and an API and MCP server come on every plan. What it does not do is make the content: its AI is caption ideas in the composer. Ocoya puts creation first — AI captions in your brand voice, images, one-prompt campaigns and a Design Studio — and publishes to more channels. If you schedule client posts someone else has made, Pallyy is the honest answer. If you have to make them, we are.
Where each one is stronger.
Every claim in the Pallyy column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Free plan | No free plan — a 7-day free trial instead | Free plan — 1 social set, 15 scheduled image posts a month, 1 user; paid plans have a 14-day free trial |
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $20/mo billed annually ($25 monthly) on Pro — 1 social set of up to 11 accounts, 1 user, unlimited posts |
| Pricing model | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | Priced per client, not per profile — each social set holds up to 11 accounts. Agency is $79/mo billed annually ($99 monthly) for 10 sets and 3 users; extra sets $10/mo |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 1 user on Pro, 3 on Agency, 10 on Scale; extra users are $10/mo each on Agency |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI caption ideas inside the post composer, on paid plans |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No AI image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Posts are written one at a time, with post ideas on paid plans |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | No design editor advertised — the media library has an image cropper and Unsplash import |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Ten networks — Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads and Bluesky |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Instagram DMs, comments and mentions, Facebook messages, comments and reviews, LinkedIn and TikTok comments and Google reviews — with assignment, labels and bulk actions, on paid plans |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Not listed on their pricing or features pages — queue scheduling and repeat posts, plus the API and MCP server for automations you build yourself |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Clients and teammates approve, comment or request changes from a shared calendar link, with no account or seat — from Pro |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | A remote MCP server on every plan, Free included — Claude, ChatGPT and Cursor can draft and schedule posts, import media and manage calendar notes |
| Public API | REST API with a published reference, on every plan | REST API on every plan, Free included — posts, media and approvals; no analytics endpoints |
| Analytics | In private beta — not yet open to every account | Instagram, Facebook and LinkedIn analytics kept for 5 years, Instagram competitor tracking and PDF reports; custom reports from Agency |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | A bio link page with custom slug, buttons, image grid links and insights, on paid plans |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or blog writing advertised |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns advertised |
Pallyy figures are taken from pallyy.com/pricing, pallyy.com/pricing.md, pallyy.com/ai-info, pallyy.com/features/ai-captions, pallyy.com/features/inbox, pallyy.com/features/api, pallyy.com/features/mcp, pallyy.com/llms.txt, pallyy.com/features as of November 2026 and may have changed since — check pallyy.com for their current terms. Pallyy is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You have to make the content, not just schedule it
- You want AI images, and captions in your brand voice
- You want a design studio and campaign generation built in
- You want team seats in the plan rather than $10 a user
- You want SEO blog content and email campaigns in the same plan
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Pallyy if
- You manage many clients and want to pay per client, not per profile
- Clients should approve from a link, with no account
- You want a free plan
- You want Instagram competitor tracking and five years of analytics
- You want the API and MCP server on a free plan
We would rather tell you this now than have you find out after migrating a year of content.
Other comparisons

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Switching from Pallyy?
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