vs
Ocoya vs SocialPilot
Social media management for agencies and small teams — scheduling, inbox, analytics and white-label client reporting.
4 to SocialPilotSocialPilot is a value scheduler aimed at agencies. $25.50/mo billed annually gets one user seven accounts, extra accounts are $4/mo each, and the plans climb through client approvals and white-label reports to a fully white-labelled app on Ultimate. Its AI Pilot writes captions, hashtags and variations, and an MCP server lets Claude or ChatGPT schedule posts. What it does not advertise is making the visuals — no image or video generation, no design studio of its own — or anything for SEO articles and email campaigns. Ocoya makes the opposite trade: the content is the product. If you resell social media to clients under your own brand, SocialPilot is the better fit. If you need the posts made, we are.
Where each one is stronger.
Every claim in the SocialPilot column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | SocialPilot |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $25.50/mo billed annually on Essentials ($30 monthly) — 1 user, 7 accounts, 500 AI credits; no inbox, analytics or approvals on this plan |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | $62.50/mo billed annually — Standard ($42.50, 15 accounts, 3 users) plus five extra accounts at $4 each |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 1, 3, 6 or unlimited users depending on plan; extra users $5/mo each, and unlimited client seats from Premium |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI Pilot writes captions, hashtags and post variations in your brand voice, in ten languages — from 500 credits a month on Essentials to unlimited on Ultimate |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No AI image or video generation advertised — AI Pilot works on text |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | AI Pilot writes captions and variations one post at a time — no campaign generation listed |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Canva integration and an image editor in the composer — no design studio of their own |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Ten networks — Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business and Bluesky |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Comments, mentions, messages and story replies in one inbox, with auto-replies, tags and notes — from the Standard plan |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Auto-posting from RSS feeds (5 to 20 feeds by plan), inbox auto-replies and Zapier — no visual workflow builder |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | An MCP server for Claude and ChatGPT — create, schedule and draft posts, and check what is queued, published or failed |
| Public API | REST API with a published reference, on every plan | API access on Enterprise only |
| Analytics | In private beta — not yet open to every account | Analytics, PDF and scheduled reports from Standard; custom and competitor reports from Premium |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Manager approval from Standard; client approval with unlimited client seats from Premium |
| White label | Not offered | White-label PDF reports from Premium; a fully white-labelled app on your own domain on Ultimate |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| Free trial | 7-day free trial of the full product | 14-day free trial, no credit card required |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or SEO article writing — the WordPress integration shares existing posts to social |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No newsletters or email campaigns — SocialPilot Reviews, a separate product, sends email review requests |
SocialPilot figures are taken from socialpilot.co/plans, socialpilot.co/socialpilot-pricing.md, socialpilot.co/features, socialpilot.co/features/ai-pilot, socialpilot.co/mcp-server, socialpilot.co/social-media-inbox, socialpilot.co/integrations, socialpilot.co/reviews/email-review-requests as of November 2026 and may have changed since — check socialpilot.co for their current terms. SocialPilot is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You need the visuals made, not just scheduled — AI images and a design studio in one tab
- You want post approvals on every plan rather than from Standard up
- You want visual workflows that react to RSS, webhooks, new products or new messages
- You want a public API without an Enterprise contract
- You publish SEO blog articles or send email newsletters as well as social posts
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose SocialPilot if
- You manage clients and want white-label reports or a fully white-labelled app
- You need many accounts cheaply — extra accounts are $4/mo each
- You want analytics and competitor reports today
- You want a 14-day trial with no card
- You also want review management and local listings from the same company
We would rather tell you this now than have you find out after migrating a year of content.
Other comparisons
Agorapulse
Inbox-first management for teams, with white-label reporting on every plan.
The closest thing to us on AI, and the only one here shipping white label on every plan. Then you count the seats.
13 Ocoya1 even5 Agorapulse
Metricool
Analytics-first management with ads reporting, popular with agencies.
The best analytics at this price. We beat them on making the content, not measuring it.
8 Ocoya6 even5 Metricool
Planable
Client review and approval, priced per workspace.
The best approval flow in this list. Then everything else is a paid add-on.
12 Ocoya2 even3 Planable
Sendible
Agency-first management with client dashboards and white label.
Built for agencies with clients to please. We are built for teams with content to ship.
9 Ocoya7 even3 Sendible
Loomly
Calendar-led collaboration with post ideas and unlimited calendars.
A tidy calendar at $49 for twelve accounts. Then $249 for the next step, and no X.
12 Ocoya4 even2 Loomly
CoSchedule
A marketing calendar with social attached, priced per profile.
The closest thing here to our campaign generation, on the smallest profile allowance here.
10 Ocoya4 even4 CoSchedule
Zoho Social
The cheapest serious option, sold one brand at a time.
Nobody here is cheaper, and they ship a real MCP server. One brand and one seat, though.
12 Ocoya2 even4 Zoho Social
Statusbrew
Moderation and engagement at scale, for teams that answer everyone.
Built for the inbox, priced like it. $69/mo before you publish anything.
13 Ocoya1 even4 Statusbrew
Kontentino
Approval-first planning for agencies and the clients who sign off.
Nobody does client sign-off better. Almost everything else costs extra.
12 Ocoya2 even6 Kontentino
Vista Social
Social media management with inbox, reviews, listening and AI — for brands, agencies and multi-location teams.
More inbox, reviews and reporting, from $99/mo for two users. We are cheaper and make more of the content.
8 Ocoya4 even6 Vista Social
Iconosquare
Analytics-first social media management — plan, publish and prove what is working on social.
Analytics first, with a free plan and a cheap start. They measure the posts better; we make them.
12 Ocoya2 even5 Iconosquare
ContentStudio
Social media management with an AI studio for captions, images and video.
Cheaper billed yearly and strong on AI media. We put the inbox, approvals and a design studio in every plan.
10 Ocoya5 even4 ContentStudio
Social Champ
Social media management with an AI assistant, a free plan and pay-per-profile pricing.
A free plan, a built-in editor and $5 profiles. We give you one-prompt campaigns, workflows, SEO and email in one plan.
7 Ocoya8 even4 Social Champ
eClincher
Social media management, reviews and local SEO for brands and agencies.
Listening, reviews and local SEO from $149/mo. We start at $29 and make the content.
9 Ocoya5 even4 eClincher
Sked Social
Social media management for brand and agency teams — scheduling, inbox, approvals and analytics.
Strong on client review and reporting, from US$69/mo. We cost less and make the content.
11 Ocoya4 even2 Sked Social
NapoleonCat
Social customer service and moderation — inbox, auto-moderation, publishing and reports.
The moderation specialist. They clean up the comments; we are cheaper and make the content.
14 Ocoya1 even4 NapoleonCat
Pallyy
Social media scheduling for agencies — approvals, analytics, inbox and link in bio, priced per client.
Cheaper per client and very good at approvals. We make the content.
9 Ocoya4 even5 Pallyy
Sociality.io
Social media management and MCP for teams and AI agents — publish, engage, analyse and listen.
Strong on analytics and competitors, five networks, no AI writing. We make the content.
15 Ocoya1 even3 Sociality.io
RADAAR
An all-in-one social media management platform — publish, engage, monitor and analyse.
The cheapest way in, with a long feature list. We go deeper on AI content and workflows.
8 Ocoya6 even4 RADAAR
Planly
An affordable social media scheduler with AI ideas, analytics and a white-label edition.
Cheaper to start and stronger on analytics. We make the posts and go past sixteen channels.
12 Ocoya2 even4 Planly
Storefries
Hyperlocal marketing for multi-location brands — local search, reviews, social and competitor insights.
Built for local search and reviews across many locations. We are built for making and running the social content.
11 Ocoya2 even5 Storefries
Switching from SocialPilot?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, cancel anytime.