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Ocoya vs Sociality.io
Social media management and MCP for teams and AI agents — publish, engage, analyse and listen.
3 to Sociality.ioSociality.io is analytics-led: publishing, a team inbox that takes in Instagram ad comments, competitor reports and a listening add-on, on Facebook, Instagram, LinkedIn, TikTok and YouTube. Its newest product is an MCP server that gives ChatGPT, Claude and Gemini read access to account and competitor data, billed in credits. Dashboard plans start at $83/mo billed annually for one user. Ocoya starts at $29/mo and puts creation first — AI captions and images, one-prompt campaigns and a Design Studio, on more networks. If reporting and competitor benchmarking are the job, Sociality.io is the honest answer. If producing the posts is, we are.
Where each one is stronger.
Every claim in the Sociality.io column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Sociality.io |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $83/mo billed annually ($99 monthly) on Pro — 1 user and 10 pages, with competitor pages counting toward the 10 |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | One user on Pro; unlimited users at no extra cost from Business |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | Business is $166/mo billed annually for 15 pages, plus $12.50/mo for each extra page — about $229/mo at 20 |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | No AI caption writing advertised — their AI tags messages and mentions and scores sentiment |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No AI image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | No AI post or campaign generation advertised; tags group posts into campaigns for reporting |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | No design editor or Canva integration advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Five networks — Facebook, Instagram, LinkedIn, TikTok and YouTube; their MCP server also reads X analytics |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Messages, comments (Instagram ad comments included), mentions and story mentions on all five networks, with AI sentiment and tags; assignment and team performance reports from Business |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | No workflow builder on their pricing or features pages; their MCP server feeds account data into your own agents and automations |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | One-step approval with revision requests and logs — from Business at $166/mo billed annually, not on Pro |
| Analytics | In private beta — not yet open to every account | Analytics and competitor analysis reports on every plan, with scheduled reports and unlimited exports |
| Social listening | Not offered | A Listen add-on at custom prices — social, news, blog and forum mentions with AI sentiment and email alerts |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Sociality MCP for ChatGPT, Claude, Gemini and Copilot — read-only by default, covering account and competitor analytics on six networks, billed in credits from a free start to $49/mo and up |
| Public API | REST API with a published reference, on every plan | An API for publishing, inbox, analytics and listening; the Enhanced API is on Enterprise only |
| Free trial | 7-day free trial of the full product | 14-day free trial with no card |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or blog writing advertised |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns advertised — email is used for alerts and scheduled reports |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
Sociality.io figures are taken from sociality.io/pricing, sociality.io/dashboard, sociality.io/social-media-publishing, sociality.io/social-media-engagement, sociality.io/social-listening, sociality.io/mcp, sociality.io/social-media-api, sociality.io/whats-new as of November 2026 and may have changed since — check sociality.io for their current terms. Sociality.io is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want AI to write the captions and make the images
- You want a design studio and campaign generation built in
- You also publish to X, Threads, Pinterest, Bluesky or Google Business
- You want post approvals on the entry plan, not from $166/mo
- You want an MCP server that creates and schedules, not only reads data
- You want SEO blog content and email campaigns in the same plan
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Sociality.io if
- Analytics and competitor benchmarking are the main job
- You want web and social listening as an add-on in the same tool
- You want AI agents to query competitor data through MCP
- You want a 14-day trial with no card
We would rather tell you this now than have you find out after migrating a year of content.
Other comparisons
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Iconosquare
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eClincher
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Switching from Sociality.io?
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