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Ocoya vs Planly
An affordable social media scheduler with AI ideas, analytics and a white-label edition.
4 to PlanlyPlanly is a tidy, low-cost scheduler: $15 a month to start, an AI assistant for post ideas and captions on every plan, analytics with competitor tracking from Team up, and an API. It caps out early, though — the Agency plan stops at 16 channels and 8 users, the inbox covers Facebook and Instagram only, and approvals are on the top plan. Ocoya costs more at the bottom and gives more for it: AI images, a design studio, one-prompt campaigns, an inbox across nine channels, workflows and room for 100 profiles. If you schedule a handful of accounts and want the numbers, Planly. If you are producing the content, us.
Where each one is stronger.
Every claim in the Planly column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Planly |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $15/mo on Individual, or $10/mo billed annually — 4 channels, 1 user, 100 scheduled posts per channel |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | Not on a listed plan — Agency stops at 16 channels and 8 users for $80/mo ($53/mo billed annually); beyond that is a custom Enterprise quote |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 1 user on Individual, 4 on Team, 8 on Agency; more only on a custom Enterprise quote |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI Content Assistant on every plan — post ideas, captions and hashtags, from 100 credits a month on Individual |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | The assistant can draft several posts from one prompt — text only, no visuals or schedule |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Media editing plus Google Drive, Dropbox and Unsplash imports — no design editor advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Ten networks: TikTok, Instagram, Threads, Facebook, X, Pinterest, LinkedIn, Mastodon, YouTube and Bluesky |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Comments and messages from Facebook and Instagram — Team and Agency plans only |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Through Zapier — schedule posts from Google Sheets, RSS feeds, Trello and other apps |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | No MCP server published; a REST API is available on paid plans, not during the trial |
| Analytics | In private beta — not yet open to every account | Facebook, Instagram, LinkedIn, X and Pinterest, with competitor analytics and up to six months of history on Team, a year on Agency |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Approval Flow with per-client rules — Agency plan only |
| White label | Not offered | A white-label edition — Planly’s scheduler on your own domain and brand, to resell at your own prices; priced on request |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Addto.bio pages — 1, 3 or 5 depending on plan |
| Free trial | 7-day free trial of the full product | 14-day free trial on Individual, Team and Agency |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or article writing — social posts only |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns or newsletters — social channels only |
Planly figures are taken from planly.com/pricing, planly.com/ai-content-assistant, planly.com/engagement, planly.com/analytics, planly.com/approval-flow, planly.com/zapier-planly-integration, planly.com/white-label-social-media-management, docs.planly.com as of November 2026 and may have changed since — check planly.com for their current terms. Planly is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want images generated, and posts designed, inside the tool
- You want one prompt to become a whole campaign
- You need DMs, comments and reviews from more than Facebook and Instagram in one inbox
- You manage more than 16 profiles
- You want approvals without moving to the top plan
- You want your AI assistant to run the calendar over MCP
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Planly if
- You want the lowest entry price and a 14-day trial
- You need analytics with competitor tracking today
- You want to resell a scheduler under your own brand
- You run a few accounts and want an API on a cheap plan
We would rather tell you this now than have you find out after migrating a year of content.
Other comparisons
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The closest thing to us on AI, and the only one here shipping white label on every plan. Then you count the seats.
13 Ocoya1 even5 Agorapulse
Metricool
Analytics-first management with ads reporting, popular with agencies.
The best analytics at this price. We beat them on making the content, not measuring it.
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Planable
Client review and approval, priced per workspace.
The best approval flow in this list. Then everything else is a paid add-on.
12 Ocoya2 even3 Planable
Sendible
Agency-first management with client dashboards and white label.
Built for agencies with clients to please. We are built for teams with content to ship.
9 Ocoya7 even3 Sendible
Loomly
Calendar-led collaboration with post ideas and unlimited calendars.
A tidy calendar at $49 for twelve accounts. Then $249 for the next step, and no X.
12 Ocoya4 even2 Loomly
CoSchedule
A marketing calendar with social attached, priced per profile.
The closest thing here to our campaign generation, on the smallest profile allowance here.
10 Ocoya4 even4 CoSchedule
Zoho Social
The cheapest serious option, sold one brand at a time.
Nobody here is cheaper, and they ship a real MCP server. One brand and one seat, though.
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Statusbrew
Moderation and engagement at scale, for teams that answer everyone.
Built for the inbox, priced like it. $69/mo before you publish anything.
13 Ocoya1 even4 Statusbrew
Kontentino
Approval-first planning for agencies and the clients who sign off.
Nobody does client sign-off better. Almost everything else costs extra.
12 Ocoya2 even6 Kontentino
SocialPilot
Social media management for agencies and small teams — scheduling, inbox, analytics and white-label client reporting.
Cheap per account and built around agency reporting. We make the content; they mostly schedule it.
11 Ocoya4 even4 SocialPilot
Vista Social
Social media management with inbox, reviews, listening and AI — for brands, agencies and multi-location teams.
More inbox, reviews and reporting, from $99/mo for two users. We are cheaper and make more of the content.
8 Ocoya4 even6 Vista Social
Iconosquare
Analytics-first social media management — plan, publish and prove what is working on social.
Analytics first, with a free plan and a cheap start. They measure the posts better; we make them.
12 Ocoya2 even5 Iconosquare
ContentStudio
Social media management with an AI studio for captions, images and video.
Cheaper billed yearly and strong on AI media. We put the inbox, approvals and a design studio in every plan.
10 Ocoya5 even4 ContentStudio
Social Champ
Social media management with an AI assistant, a free plan and pay-per-profile pricing.
A free plan, a built-in editor and $5 profiles. We give you one-prompt campaigns, workflows, SEO and email in one plan.
7 Ocoya8 even4 Social Champ
eClincher
Social media management, reviews and local SEO for brands and agencies.
Listening, reviews and local SEO from $149/mo. We start at $29 and make the content.
9 Ocoya5 even4 eClincher
Sked Social
Social media management for brand and agency teams — scheduling, inbox, approvals and analytics.
Strong on client review and reporting, from US$69/mo. We cost less and make the content.
11 Ocoya4 even2 Sked Social
NapoleonCat
Social customer service and moderation — inbox, auto-moderation, publishing and reports.
The moderation specialist. They clean up the comments; we are cheaper and make the content.
14 Ocoya1 even4 NapoleonCat
Pallyy
Social media scheduling for agencies — approvals, analytics, inbox and link in bio, priced per client.
Cheaper per client and very good at approvals. We make the content.
9 Ocoya4 even5 Pallyy
Sociality.io
Social media management and MCP for teams and AI agents — publish, engage, analyse and listen.
Strong on analytics and competitors, five networks, no AI writing. We make the content.
15 Ocoya1 even3 Sociality.io
RADAAR
An all-in-one social media management platform — publish, engage, monitor and analyse.
The cheapest way in, with a long feature list. We go deeper on AI content and workflows.
8 Ocoya6 even4 RADAAR
Storefries
Hyperlocal marketing for multi-location brands — local search, reviews, social and competitor insights.
Built for local search and reviews across many locations. We are built for making and running the social content.
11 Ocoya2 even5 Storefries
Switching from Planly?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, cancel anytime.