Comparison

Ocoya vs Iconosquare

Analytics-first social media management — plan, publish and prove what is working on social.

12 rows to Ocoya2 about even

5 to Iconosquare

Iconosquare is built around measurement: post, story and campaign analytics, competitor and hashtag tracking, custom dashboards and Uma, an AI analyst that explains why a metric moved. Scheduling, an inbox and an AI caption writer sit around that core, and its MCP server lets Claude or ChatGPT read your analytics and draft posts. It has a free plan and starts at €9/mo for three profiles, but the price climbs with the profile count — €219/mo for 20 profiles and three users. Ocoya is the other way round: content creation comes first, with image generation, a design studio, campaigns, workflows, SEO articles and email, while our own analytics is still in private beta. If reporting is your job, choose Iconosquare. If producing the posts is, choose us.

Feature by feature

Where each one is stronger.

Every claim in the Iconosquare column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.

Ocoya compared with Iconosquare, checked against iconosquare.com in November 2026.
Capability	Ocoya	Iconosquare
Free plan	No free plan — a 7-day free trial instead	Free plan — 2 profiles, 1 user, 10 posts a month per profile, 1 month of analytics history
Entry price	$29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users	From €9/mo excl. VAT billed yearly on Starter — up to 3 profiles, 1 user, 30 posts a month; the inbox comes with Launch from €33/mo
Price at 20 profiles	$79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users	€219/mo excl. VAT billed yearly on Scale — 20 profiles, 3 users
Team seats	Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing	1 user on Free, Starter and Launch; 3 on Scale; more only on a Custom plan
Analytics	In private beta — not yet open to every account	Analytics-first — post, story, reel and campaign analytics, custom dashboards, up to 2 years of history, and Uma, an AI analyst that explains changes
AI copywriting	AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask	AI writes captions, hashtags and emojis for each platform, suggests content ideas, and refines tone or translates — from Starter
AI image & video	AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet	No AI image or video generation advertised — the AI writes text
Campaign generation	One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS	AI content ideas for a profile and goal, sent to the scheduler to be built into posts
Design tooling	Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar	Adobe Express integration — no design editor of their own
Networks	Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom	Eight networks — Instagram, Facebook, LinkedIn, TikTok, X (from Launch), Pinterest, Threads and YouTube
Unified inbox	DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author	Comments from Instagram, TikTok, Facebook and LinkedIn and DMs from Instagram and Facebook in one inbox, with read/unread marking and saved replies — no assignment advertised; from the Launch plan
Workflow automation	Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too	A Zapier integration for connecting other tools — no workflow builder advertised
MCP / AI assistant control	mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan	An MCP server for ChatGPT, Claude, Gemini and others — it reads your analytics and drafts posts into the calendar for you to confirm
Social listening	Not offered	Competitor, hashtag and custom-feed tracking with industry benchmarks — from the Scale plan
Approval workflows	Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier	Post approval for clients or colleagues — from the Scale plan (€69/mo for 5 profiles)
White-label reporting	Not offered	Reports with your logo and no Iconosquare watermark; fully customizable white-label reporting on Custom
SEO content	SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule	Not in Iconosquare — Surfer, a separate product from the same parent company, Positive, sells SEO content tools
Email marketing	Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts	Not in Iconosquare — User, a separate Positive product, does CRM and email marketing
Link in bio	Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot)	Not listed on their pricing or features pages

Iconosquare figures are taken from iconosquare.com/plans-and-pricing, iconosquare.com/features/ai-tools, iconosquare.com/mcp, iconosquare.com/features/conversations as of November 2026 and may have changed since — check iconosquare.com for their current terms. Iconosquare is their trademark, not ours, and this page is not affiliated with or endorsed by them.

Choose Ocoya if

You want AI image generation, not only captions
You want a design studio in the same tab as the calendar
You run 20 profiles with a team — $79/mo with unlimited users against €219/mo with 3
You want approvals without moving up to the Scale plan
You want visual workflows that react to RSS, webhooks or new messages
You want SEO blog articles and email newsletters in the same plan
You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick

Choose Iconosquare if