Alternatives

The best Semrush alternatives in 2026

People leave Semrush when the price, the missing pieces or the way it works stop fitting. Here are the 6 worth your time, starting with ours — with what each costs and where each falls short.

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The short answer

1.Ocoya Ours — Social media, design, an inbox and workflows, with AI on every plan, at one flat price
2.Hootsuite — The enterprise social suite — publishing, listening, care and analytics.
3.Sprout Social — The premium enterprise suite — care, listening and analytics, priced per seat.
4.Sprinklr — The AI-native unified customer experience platform — social, service, insights and marketing for large enterprises.
5.Brandwatch — Consumer intelligence and social media management — listening, search intelligence, publishing, engagement and influencer marketing.
6.Oktopost — The B2B social media platform — publishing, employee advocacy, listening and pipeline attribution.

What is Semrush?

An online visibility platform — SEO, AI search, content, ads and social toolkits, sold separately or bundled.

What Semrush does well

Entry price: $20/mo billed annually on Social Base — 5 profiles, 50 posts a month
Free plan: A limited free version of the Social Toolkit, plus a 7-day free trial on every plan
SEO content: SEO Toolkit from $139.95/mo — keyword research, rank tracking and site audits — plus a Content Toolkit that writes SEO articles from a brief and publishes them to WordPress
AI search visibility: Tracks how ChatGPT, Gemini and Google AI mention your brand, with prompt tracking and AI visibility reports

Where Semrush falls short

Team seats: Extra users are a paid add-on
Unified inbox: No social inbox — the Social Toolkit covers posting, tracking, analytics, influencers and monitoring
Design tooling: No design editor — the Content Toolkit imports visuals from Canva
Workflow automation: No workflow builder — RSS feeds fill a list of content ideas, and a CSV upload schedules up to 100 posts

The best Semrush alternatives

For small businesses and teams who want to publish more with less manual work. Every claim is checked against each tool’s own pages.

1. OcoyaOurs

Social media, design, an inbox and workflows, with AI on every plan, at one flat price

Why people switch to it from Semrush

Social is your main channel and you want the posts and visuals made for you
You want to reply to DMs, comments and reviews from one inbox
You want 20 profiles without asking sales for more
You want to send email newsletters from the same plan, not hand them to another tool
You want visual workflows that publish and reply for you
You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick

Pricing: $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users. 7-day free trial of the full product.

Try Ocoya free Ocoya vs Semrush →

2. Hootsuite

The enterprise social suite — publishing, listening, care and analytics.

Pick it if

You need social listening and brand monitoring across the open web
You need SSO, custom compliance and an enterprise contract
You run hundreds of profiles and want no per-plan ceiling
You want paid ad campaign management alongside organic posting
Employee advocacy is part of your programme

Pricing: $99/mo billed annually on Standard — 10 social accounts, 1 seat

Watch out for: Team seats — Plans start at one seat on every tier; additional seats are priced separately

Ocoya vs Hootsuite →

4. Sprinklr

The AI-native unified customer experience platform — social, service, insights and marketing for large enterprises.

Pick it if

You run social customer care at contact-center scale
You need listening across news, blogs, forums and review sites
You manage paid social campaigns across many networks
You need multi-level approvals, audit trails, SSO and IP restrictions
You publish on messaging channels like WhatsApp, LINE or WeChat

Pricing: Custom enterprise quotes only — priced by modules, user licences, channel and message volume and contract term; no self-serve sign-up

Watch out for: Team seats — Priced in part by the number of user licences

Ocoya vs Sprinklr →

5. Brandwatch

Consumer intelligence and social media management — listening, search intelligence, publishing, engagement and influencer marketing.

Pick it if

You need consumer research across a huge archive of online conversation
You want to monitor search demand and how AI assistants talk about your brand
You run influencer programmes and need a large creator database
You need competitive benchmarking with years of channel history
You plan organic and paid posts in one calendar

Pricing: No published prices — standard to enterprise plans, quoted after a demo

Watch out for: Team seats — No seat counts published — plans are quoted after a demo

Ocoya vs Brandwatch →

6. Oktopost

The B2B social media platform — publishing, employee advocacy, listening and pipeline attribution.

Pick it if

Employee advocacy is a core part of your programme
You need social activity tied to pipeline in Salesforce, HubSpot or Marketo
You need listening across news, websites and social networks
You need multi-stage approvals, SSO and an audit trail
You manage many profiles and want no per-profile fees

Pricing: Quote-only annual plans — Professional and Advanced; no prices published

Watch out for: Team seats — No seat counts published — the quote depends on team size

Ocoya vs Oktopost →

How to choose a Semrush alternative

Price it at your real setup

Entry prices hide what a plan costs at the profiles and people you will have in six months. Price every option at that, including the plan that unlocks approvals and team seats.

Decide how much of the work you want to hand off

If you write every post yourself, any scheduler will do. If you want AI to write, design and plan for you, look for that on the plan you will actually buy, not only on the top tier.

List what you need beyond scheduling

An inbox for comments and DMs, approvals, a link-in-bio page, workflows, a blog or newsletter: the gaps listed above are where most switches start, so check them before the price.

Frequently asked questions

What is the best Semrush alternative?

It depends on why you are leaving Semrush. Ocoya suits teams who want AI, design, an inbox and workflows at one flat price. The others worth a look: Hootsuite (The enterprise social suite — publishing, listening, care and analytics); Sprout Social (The premium enterprise suite — care, listening and analytics, priced per seat); Sprinklr (The AI-native unified customer experience platform — social, service, insights and marketing for large enterprises); Brandwatch (Consumer intelligence and social media management — listening, search intelligence, publishing, engagement and influencer marketing); Oktopost (The B2B social media platform — publishing, employee advocacy, listening and pipeline attribution).

Is there a free Semrush alternative?

None of the tools listed here has a free plan of its own. Ocoya has a 7-day free trial of the full product.

Is Ocoya cheaper than Semrush?

Semrush: $20/mo billed annually on Social Base — 5 profiles, 50 posts a month. Ocoya: $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users.

How do I switch from Semrush to Ocoya?

Start the free trial, connect your social profiles and invite your team — users are unlimited on every plan. Your next posts can be planned, designed and scheduled the same day.

Every claim about another product comes from its own pricing, feature and help pages, checked November 2026. Prices move; if something is out of date, tell us and we will fix it. Each product name is its owner’s trademark, used only to identify it.