Comparison

Ocoya vs Semrush

An online visibility platform — SEO, AI search, content, ads and social toolkits, sold separately or bundled.

8 rows to Ocoya4 about even

7 to Semrush

Semrush is an SEO and search-visibility company first. Its SEO Toolkit (from $139.95/mo) is the reference for keyword research, rank tracking and site audits, its Content Toolkit writes SEO articles and publishes them to WordPress, and it tracks how AI assistants mention your brand. Social is a separate toolkit from $20/mo billed annually: scheduling to seven networks, competitor tracking and analytics, with influencer analytics and media monitoring on the $250/mo Business plan — but no social inbox and no video generation. If search is your main channel, Semrush is the better buy, and Ocoya’s SEO campaigns will not replace it. If social is your main channel and you want blog articles and email alongside it in one plan, Ocoya does more of that.

Feature by feature

Where each one is stronger.

Every claim in the Semrush column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.

Ocoya compared with Semrush, checked against semrush.com in November 2026.
Capability	Ocoya	Semrush
Entry price	$29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users	$20/mo billed annually on Social Base — 5 profiles, 50 posts a month
Free plan	No free plan — a 7-day free trial instead	A limited free version of the Social Toolkit, plus a 7-day free trial on every plan
Team seats	Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing	Extra users are a paid add-on
SEO content	SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule	SEO Toolkit from $139.95/mo — keyword research, rank tracking and site audits — plus a Content Toolkit that writes SEO articles from a brief and publishes them to WordPress
AI search visibility	Not offered	Tracks how ChatGPT, Gemini and Google AI mention your brand, with prompt tracking and AI visibility reports
AI copywriting	AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask	AI drafts posts, hashtags and content ideas in the Social Toolkit; the Content Toolkit writes in your brand voice
AI image & video	AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet	AI generates visuals for posts; no video generation advertised
Campaign generation	One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS	The Content Toolkit turns an article into posts for LinkedIn, Facebook, Instagram, X and Pinterest, an email newsletter and a Google Business update
Design tooling	Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar	No design editor — the Content Toolkit imports visuals from Canva
Networks	Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom	Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business Profile and YouTube
Unified inbox	DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author	No social inbox — the Social Toolkit covers posting, tracking, analytics, influencers and monitoring
Workflow automation	Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too	No workflow builder — RSS feeds fill a list of content ideas, and a CSV upload schedules up to 100 posts
Social listening	Not offered	Media Monitoring across social, reviews, forums, news, blogs and podcasts — on the $250/mo Business plan, 10 keywords
Influencer marketing	Not offered	Influencer search and campaign management for Instagram, TikTok, YouTube and Twitch — on the Business plan
Analytics	In private beta — not yet open to every account	Post and profile analytics, audience data, automated reports and tracking of 10 or 20 competitor profiles
Approval workflows	Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier	Posts can be planned, written and approved in Social Poster
MCP / AI assistant control	mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan	Semrush MCP brings SEO and market data into Claude, ChatGPT and others — it needs SEO Classic Business or Semrush One Advanced with API units
Email marketing	Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts	The Content Toolkit drafts newsletters from your articles and publishes them to Mailchimp — no contact lists or sending of its own advertised
Link in bio	Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot)	Not listed on their pricing or features pages

Semrush figures are taken from semrush.com/pricing/social, semrush.com/kb/1544-social-toolkit-pricing-and-plans, semrush.com/kb/811-semrush-social, semrush.com/features/social-media-poster, semrush.com/kb/1547-seo-toolkit-pricing-limits, semrush.com/features/content-marketing, semrush.com/kb/812-content-toolkit, semrush.com/mcp, semrush.com/prices as of November 2026 and may have changed since — check semrush.com for their current terms. Semrush is their trademark, not ours, and this page is not affiliated with or endorsed by them.

Choose Ocoya if

Social is your main channel and you want the posts and visuals made for you
You want to reply to DMs, comments and reviews from one inbox
You want 20 profiles without asking sales for more
You want to send email newsletters from the same plan, not hand them to another tool
You want visual workflows that publish and reply for you
You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick

Choose Semrush if

Search is your main channel and you need serious keyword, rank and site-audit data
You want to track how ChatGPT, Gemini and Google AI talk about your brand
You want social scheduling for $20/mo and little else
You need media monitoring and influencer analytics
You want a free version to start with

We would rather tell you this now than have you find out after migrating a year of content.