Ocoya vs Grok Bot
xAI's proactive AI teammate — an agent with its own computer in the cloud, included with The X Subscription.
Grok Bot is xAI's general-purpose agent: it works on its own computer in the cloud, connects to Gmail, Google Calendar, Slack, Notion and any MCP server, and runs routines on a schedule or when something happens, such as a Slack message, an email or a webhook. It can search and read X, but its docs list no social network it publishes to, no content calendar, no social inbox and no design editor. Ocoya is the marketing tool: it designs, schedules and publishes to your channels, answers DMs and comments from one inbox, and keeps your whole team and clients in one workspace. The two can work together, since a Bot can add an MCP server by URL and ours is at mcp.ocoya.com. If you want an assistant for everything, choose Grok Bot. If you want your social media run, choose us.
Where each one is stronger.
Every claim in the Grok Bot column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | Included on the Premium, Super and Ultra plans of The X Subscription, not on Plus; it draws on a weekly usage pool shared with Cursor and the Grok apps, with prepaid credit past it |
| Free trial | 7-day free trial of the full product | Some accounts are offered a trial: a usage credit that lasts 7 days |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | Included with every paid seat (Premium, Super or Ultra) of a team on The X Subscription, with shared Bots and team skills |
| Scope | Marketing — social, blog and email content, publishing, workflows and the inbox | A general AI teammate on its own cloud computer — decks, marketing campaigns, reservations, calendar upkeep, research and code |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | Drafts posts, marketing copy and campaign briefs when you ask |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | Not listed in the Grok Bot docs (Grok Imagine is a separate xAI product) |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Can be asked to run a marketing campaign; no content calendar or post scheduling listed |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Builds slide decks; no editor for post visuals listed |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, and Custom | Searches and reads X, and posts to Slack as you; no social network listed as a place it publishes, and its replies on X only confirm a task |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Not listed — the X plugin can read your DMs (paid with X API credits), but there is no shared inbox |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Routines run on a schedule or on a Slack message, a GitHub, Linear, Sentry or PagerDuty event, an email or a webhook — up to 50 per Bot |
| Business integrations | Publishing channels, with Notion, Airtable, Framer and Wix as workflow triggers | Gmail, Google Calendar, Drive and Sheets, Slack, Notion, Linear, Granola, SharePoint and more, plus any MCP server or API |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | It is the assistant: a Bot can add any MCP server by URL, including ours, rather than publishing one of its own |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Ask-first and allow-automatically rules, plus Auto Review on each action — approvals go to you, not to teammates or clients |
| Analytics | In private beta — not yet open to every account | Not listed — X search can count recent posts on a topic and check trends |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed in their docs |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Not listed in their docs |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Bots get their own email address to read and send mail — no contact list, signup forms or campaigns listed |
Grok Bot figures are taken from docs.x.ai/grok-bot/overview, docs.x.ai/grok-bot/faq, docs.x.ai/grok-bot/computer-and-apps, docs.x.ai/grok-bot/skills-routines-and-automations, docs.x.ai/grok-bot/approvals-security-and-privacy, docs.x.ai/grok-bot/tag-on-x, docs.x.ai/x-subscription/grok-bot as of November 2026 and may have changed since — check x.ai for their current terms. Grok Bot is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want posts published and scheduled to your social networks, not only drafted
- You want DMs, comments and reviews from every network in one inbox
- You want a design studio and a content calendar in the same tab
- You want your whole team and your clients in for free, with approval requests
- You publish beyond the social networks too — to Telegram, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Grok Bot if
- You want an AI teammate for work beyond marketing — decks, research, calendars and code
- You want routines that start from a Slack message, a GitHub or Linear event, an email or a webhook
- You already pay for Premium, Super or Ultra on The X Subscription
- You want an agent with its own cloud computer that works inside your apps
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Grok Bot?
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