Tips for Marketing a Real Estate Business as a Senior in 2022

Joanna Kelleigh
3 minutes
July 25, 2022

You’ve decided on starting a new career during your retirement years. This may be one of the best decisions you’ll ever make. Working now not only gives you access to additional income but can keep yourmind and body active as you age. The way the market is these days, real estateis an excellent option. However, it does take work on your part, and marketing is one of the most important aspects of launching your career.

Today, Ocoya shares tips on how to make your retirement real estate business a success.

Understand your clients.

As a retired individual, you are in an excellent place to market your services to other seniors. Once you obtain your realtor license, consider going for the Senior Real Estate Specialist designation. The National Association of Realtors explains thatthis is a two-day course with online classes costing less than $300. This gives you the right to use the SRES designation, which shows you’ve taken a special interest in senior homebuyers.

Get to know modern marketing.

When we were growing up, marketing mostly meant word-of-mouth. As the years went by, radio and television reigned supreme. Today, it’s the internet. YouTube, for example, is a great tool for new marketers. You can post an introduction video of yourself directly on your website or social media to let your newclients get to know you. Keep in mind here that your video needs to be lessthan two minutes as attention spans tend to wander after the 120-second mark.

Another important aspect of modern-daymarketing is maintaining a website and social media presence. Not only do you have to have a site and social media page, but you also have to make it user-friendly and eye-catching. A great place to start here is by using a banner generator to create the right-sized banner that matches your brand perfectly. You can find a banner creator online that allows you to customizeyour font, colors, text, and even animations. You also want to make sure that you link your YouTube videos to your website and social media feed.

Visit local events.

Local events, which are often held at schools, churches, and community centers, are a great place to get out and meet the members of your hometown. You can have a booth or sponsor these events, especially ifthe event is for a good cause. The cost of these rangesfrom free to just a few hundred dollars, and you may potentially put yourselfin front of thousands of new potential customers. Keep in mind that seniors are not the only people you want to target, even if you have your SRES designation. The biggest caveat here is getting over shyness, which is something you canovercome by following tips from corporate consultancy Boyden. These include avoiding the shy label and understanding your strengths.

Make your listings stand out.

One of the most important things you can do asa new real estate agent is to ensure that your listings stand out. Even if you do not have years of experience, you can look like you do by making sure thatyou have amazing photos, which can help generate more showings. You also want to learn how to help your clients price their listings competitively and give them tips and pointers on how to stage effectively so that their homes have the “wow factor” that makes buyers open up their checkbooks.

Becoming a real estate agent in your senior years is a big decision. But, it’s one that can change your life for the better. If you’re thinking about starting a new career as a retiree, real estate is a great option. The markets are hot, so there’s plenty of work to go around, and you can pick and choose which homes to list based on your time andavailability.

Ocoya can help you create content for these listings, find out how below.

How to Create and Publish Content for Your Real Estate Business with Ocoya?

Ocoya is a great tool that allows people to create stunning social media posts and schedule them with a single click. With some creativity and determination, you can create your next viral post within 5 minutes. 

For just $15 per month, you can get the following features:

  • An amazing tool for social media post design.
  • Don’t know how to find hashtags? Don’t worry! With Ocoya, you can generate trendy and relevant hashtags with just a single click.
  • Find it difficult to write social media post captions? Ocoya offers an AI writing tool that allows people to generate social media post captions, blog intro paragraphs, ad copies, and so on.
  • It allows users to integrate their social profiles and schedule the social media posts for a specific time and date to publish. You can also check the analytics for your social media profile.

The features list does not stop here. Check out Ocoya features to get more information. 

The following screenshots show you how you can create attractive and engaging real estate content with just a few clicks.

Create Content:

Step 1: Click on “Create”.

Step 2: Next, select the size of your post. You can also set a custom size. Once you set the size, a new window will pop up.

Step 3: Now, you can see the menu and templates on the left side. Search for 'real estate' or something related and select your favourite.

Step 4: After designing your post, click on the “Export” button.

Integrate Social Media Profiles:

Step 1: Click on “Integrations”.

Step 2: You can see all the available social media accounts that you can integrate with. The process is quick and easy. Just select the platform you want to integrate, log in your details, and it's done.

Schedule Posts:

Step 1: When you export the photos, you will see a “Publish” button. Once you click on that, you’ll be prompted to the scheduling page. However, if you missed that, you can still schedule the post by first clicking on “My Content”, and then clicking on “Publish” after moving your cursor on the post.

Step 2: After scheduling a post, you can confirm it by visiting the “Calendar” and there you will see the timeline. You can also edit the scheduling.


The best decision you'll ever make is starting a new career during your retirement years. You may be one of the lucky ones to retire with enough money to live comfortably for the rest of your life, but it's not guaranteed. Starting a new career in real estate gives you an opportunity to earn more money and enjoy yourself while doing so. We hope you've enjoyed these tips for marketing a real estate business as a senior in 2022. We have to admit that this is the most fun we've had writing an article yet!

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