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Ocoya vs Oktopost
The B2B social media platform — publishing, employee advocacy, listening and pipeline attribution.
6 to OktopostOktopost is a LinkedIn-first platform for B2B marketing teams: employee advocacy, social listening across news, websites and social, and analytics that sync with Salesforce, HubSpot and Marketo to tie social activity to pipeline. Pricing is quote-only on annual plans, with unlimited social profiles and SSO on the top tier. Ocoya is self-serve from $29/mo, and content creation is the product — AI captions and images, one-prompt campaigns and a Design Studio. If you need advocacy and CRM attribution for a B2B team with the budget for it, Oktopost is the honest answer. If you need the posts made and published without a sales call, we are.
Where each one is stronger.
Every claim in the Oktopost column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Oktopost |
|---|---|---|
| Pricing | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | Quote-only annual plans — Professional and Advanced; no prices published |
| Free trial | 7-day free trial of the full product | No free trial advertised — a 40-minute demo walkthrough instead |
| Social profiles | $199/mo on Agency — 100 social profiles, 5,000 AI credits, unlimited users | Unlimited social profiles, with no per-profile fees |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | No seat counts published — the quote depends on team size |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI Assist generates and refines post copy, and drafts replies in the inbox |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No AI image or video generation advertised; Video Studio cuts webinars and podcasts into clips |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Every post belongs to a campaign; drafting campaign posts with AI runs through their Claude Code plugin, with no image generation advertised |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | A shared media library plus Figma and Canto integrations — no built-in editor advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | LinkedIn-first — LinkedIn, X, Facebook, Instagram, YouTube and TikTok |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Mentions, comments and DMs from organic and paid social in one inbox, with assignment, notes, canned responses, AI-drafted replies and the contact’s history |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | No workflow builder on their pricing or features pages — AI Assist creates and schedules posts in bulk, and an API is there for custom integrations |
| Employee advocacy | Not offered | Advocacy boards and a mobile app where employees share approved content to their own profiles, with leaderboards and an Advocacy Agent that rewrites posts in each employee’s voice |
| Social listening | Not offered | Keyword listening across X, YouTube, Instagram, LinkedIn, news and 75M+ websites, with sentiment and spike alerts |
| Analytics | In private beta — not yet open to every account | Lead conversion tracking with Salesforce, HubSpot and Marketo sync, a custom report builder, ad metrics, TV dashboards and BI exports |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | An MCP server with a Claude Code plugin that drafts, schedules and assigns posts to campaigns, following your approval workflow |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Review, comments and version history on every post; multi-stage approvals, role-based permissions and an audit trail on the top tier |
| Enterprise access control | Not offered | SSO, provisioning and API access on Advanced |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or blog writing advertised |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns advertised — social data syncs into your marketing automation platform instead |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
Oktopost figures are taken from oktopost.com/pricing, oktopost.com/platform/social-media-publishing, oktopost.com/platform/social-media-engagement, oktopost.com/platform/social-employee-advocacy, oktopost.com/platform/social-media-listening, oktopost.com/platform/social-media-analytics, oktopost.com/platform/ai, oktopost.com/platform/oktopost-claude-plugin, oktopost.com/integrations, oktopost.com/blog/tiktok-integration as of November 2026 and may have changed since — check oktopost.com for their current terms. Oktopost is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want a published price and to start today, not after a demo
- You want AI images, not only AI copy
- You want a design studio in the same tab as the calendar
- One prompt should give you a whole campaign — posts, visuals and a schedule
- You want SEO blog content and email campaigns in the same plan
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Oktopost if
- Employee advocacy is a core part of your programme
- You need social activity tied to pipeline in Salesforce, HubSpot or Marketo
- You need listening across news, websites and social networks
- You need multi-stage approvals, SSO and an audit trail
- You manage many profiles and want no per-profile fees
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Oktopost?
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