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Ocoya vs Hookle
An AI social media assistant in one mobile app, built for small business owners.
4 to HookleHookle is a mobile app for the owner who runs their own socials between customers: a free plan, $7.99/mo for five accounts, $16.99/mo for thirty, AI posts in your voice, daily post ideas, Google Business posts and simple stats with a Social Score. It is very cheap and very easy, and if your phone is your office it may be all you need. What it is not is a workspace for a team — there is no browser or desktop version, no user seats, no inbox and no automation beyond recurring posts. Ocoya costs more and does that part: a Design Studio, AI images, one-prompt campaigns, a shared inbox, workflows and seats for your team.
Where each one is stronger.
Every claim in the Hookle column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Hookle |
|---|---|---|
| Free plan | No free plan — a 7-day free trial instead | Free forever — 1 business, 3 social accounts, 5 scheduled posts; X not included |
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $7.99/mo on Solo ($3.99/mo billed yearly) — 5 social accounts, unlimited scheduling, 200 content and image suggestions a month |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | $16.99/mo on Plus ($8.33/mo billed yearly) — 30 social accounts, up to 5 businesses, X posting and AI images |
| Where it runs | A web app in the browser, on desktop or phone — nothing to install | iOS and Android app only — no browser or desktop version |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | No user seats — teammates share one login, or connect the same channels from their own accounts |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI posts in your brand voice, with hashtags and emojis in any language, plus daily AI post ideas |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | AI images on paid plans — 5 in total on Solo, 20 a month on Plus — and photo suggestions from 8M+ stock images; no video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Daily AI post ideas to use as they are or edit; no planner that turns one prompt into a campaign |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Stock and AI image suggestions; no design editor on their pages |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Ten — Instagram, TikTok, LinkedIn, Facebook, X (Plus only), Threads, YouTube, Bluesky, Google Business Profile and Pinterest |
| Analytics | In private beta — not yet open to every account | Stats across channels with a Social Score, at platform and post level; none for Stories, X, Google Business Profile, LinkedIn personal profiles or Pinterest boards |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | No inbox in their plans or feature list |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Smart scheduling and recurring posts (100 on Plus); no automation builder |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Not listed on their pricing or features pages |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Not listed on their pricing or features pages |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Google Business Profile posts to help local search; no keyword research or blog articles |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns in their plans or features |
Hookle figures are taken from hookle.net, hookle.net/pricing, support.hookle.net/hc/en-us/articles/360009502759, support.hookle.net/hc/en-us/articles/360017095039, support.hookle.net/hc/en-us/articles/9351491378588, apps.apple.com/app/hookle/id1330557977 as of November 2026 and may have changed since — check hookle.net for their current terms. Hookle is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want to work at a desk in a browser, not only on a phone
- Your team needs its own seats and post approvals
- You want DMs, comments and reviews answered from one shared inbox
- You want a design studio, not just stock and AI image suggestions
- You want workflows that post and reply without you
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Hookle if
- You run everything from your phone
- You want a free plan, or the lowest price on this page
- You manage up to thirty accounts on a tiny budget
- You want simple stats with a single score today
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Hookle?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, cancel anytime.