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Ocoya vs PostFlow
One space to create, collaborate on, approve and schedule social posts — with unlimited seats.
4 to PostFlowPostFlow is a collaboration-first scheduler, and a good one: $27 a month gets 24 accounts and unlimited users, approvals go up to strict multi-level sign-off with clients approving last, and an API and MCP server come with every plan. What it does not have is AI — no caption writing, no image or video generation — and no design editor beyond crop, filters and trim. Ocoya is the tool for making the content: AI copy and images, a design studio, one-prompt campaigns, an inbox across nine channels and visual workflows. If your posts arrive written and need a team and clients to sign them off, PostFlow. If you need the posts made, us.
Where each one is stronger.
Every claim in the PostFlow column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | PostFlow |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $12/mo on Solo ($10/mo billed yearly) — 8 social accounts, 1 user |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | $27/mo on Brand ($22/mo billed yearly) — 24 social accounts and unlimited users |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | Unlimited users on every plan above Solo — no per-seat charge |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | No AI writing advertised — saved text templates for hashtags and CTAs |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No image or video generation advertised |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | CSV bulk import and interval-based queues — not generated campaigns |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Built-in image and video editor — crop, filters, annotate, stickers, redact, resize and trim; no template editor |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Thirteen: Instagram, Facebook, Threads, LinkedIn, Pinterest, Bluesky, YouTube, TikTok, Dribbble, X, Google Business Profile, Telegram and Mastodon |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | An Instagram inbox ("Complete inbox") for accounts connected through Facebook Login, added October 2026 |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | The most detailed here — none, loose, strict and multi-level workflows per group, clients notified last, lock on approval, and approving on behalf of an absent teammate |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | PostFlow MCP on every plan since September 2026 — drafts, approvals, rescheduling and analytics from Claude, ChatGPT or ClickUp Brain |
| Analytics | In private beta — not yet open to every account | Profile and post analytics with a 0–10 post rating and best-time heatmaps; posts published outside PostFlow are imported too |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Queues, delays between posts and a ClickUp integration — no workflow builder |
| Free trial | 7-day free trial of the full product | 7-day free trial, no credit card required |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research or article writing — social posts only |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | No email campaigns or newsletters — social channels only |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
PostFlow figures are taken from postflow.app/pricing, postflow.app/post-scheduling-tool, postflow.app/content-approval-tool, postflow.app/social-media-analytics, postflow.app/changelog, postflow.app/docs as of November 2026 and may have changed since — check postflow.app for their current terms. PostFlow is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want AI to write captions and generate images
- You want a design studio, not only crop, filters and trim
- You want one prompt to become a whole campaign
- You need DMs, comments and reviews from many channels in one inbox
- You want workflows that publish from RSS, webhooks or new store products
- You want SEO articles and email campaigns in the same plan
- You publish beyond the social networks too — to Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose PostFlow if
- You want a lower price at 20+ accounts
- Multi-level approvals with clients signing off last are the core of your process
- You need analytics today, including posts published outside the tool
- You plan your social content inside ClickUp
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from PostFlow?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, cancel anytime.