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Ocoya vs Bardeen
Find and reach leads — an agentic web scraper, AI qualification and contact enrichment for GTM teams.
5 to BardeenBardeen and Ocoya both automate work with AI, but not the same work. Bardeen is a sales tool: describe what you want and its agent scrapes it from any website, qualifies the leads with AI, finds their emails and phone numbers, and sends them to your CRM or outreach tool. It does not post to social networks. Ocoya is a marketing tool: it writes, designs, schedules and publishes posts, answers comments and DMs, writes SEO articles and sends email campaigns. If you are filling a sales pipeline, pick Bardeen. If you are publishing content, pick us — and plenty of teams will use both.
Where each one is stronger.
Every claim in the Bardeen column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Bardeen |
|---|---|---|
| What it is for | Making and publishing marketing content — social posts, blog articles and emails | Finding and qualifying sales leads — for sales, RevOps and customer success teams |
| Pricing | Plans from $29/mo with users, social profiles and AI credits bundled; no free plan | 100 credits free every month; $10/mo for +100 credits, $50/mo for +1,000 — 1 credit per scraped row, 3 per enrichment |
| Free plan | No free plan — a 7-day free trial instead | Always 100 credits free a month, with no time limit |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | A Teams feature on the paid plans; no seat counts or per-user prices published |
| Web scraping | Not offered — Ocoya pulls content in from RSS feeds, webhooks and connected apps | Describe what you want and their agent scrapes it from any website — deep scraping, pagination, form filling — exported to CSV, Google Sheets, Airtable or Notion |
| Lead qualification & enrichment | Not offered | AI qualifies leads against your criteria, and enrichment finds validated phone numbers and emails |
| CRM & sales tools | Not offered — Ocoya connects to content sources such as Notion, Airtable, WooCommerce, Framer and Wix | Salesforce, HubSpot, Pipedrive, Zoho, Apollo.io, Salesloft, Outreach, Lemlist and more |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | An AI text generator writes emails, social posts and outreach messages from scraped data |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | Text only — no image or video generation on their AI page |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Not listed on their pricing or features pages |
| Social publishing | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | No posting or scheduling to social networks — no social publishing integrations listed |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Not offered on their site |
| Social inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Not offered on their site |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | AI agents that run sales workflows end to end and can operate any website |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Not listed on their pricing or features pages |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Not listed on their pricing or features pages |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Not offered — no keyword research, articles or blog publishing on their site |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Writes personalised outreach and finds verified emails, then hands leads to outreach tools such as Lemlist, Outreach and Salesloft — no email campaigns of its own |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
Bardeen figures are taken from bardeen.ai, bardeen.ai/pricing, bardeen.ai/scraper, bardeen.ai/ai, bardeen.ai/integrations as of November 2026 and may have changed since — check bardeen.ai for their current terms. Bardeen is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You need to publish to social networks, not collect data from them
- You want AI images and a design studio
- You want a calendar, approvals and an inbox for your channels
- You want SEO articles and email campaigns to your own contacts
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Bardeen if
- You need to scrape lead lists from websites without writing code
- You need verified emails and phone numbers for prospects
- You want leads pushed into Salesforce, HubSpot, Apollo or Lemlist
- You want to start free with 100 credits a month
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Bardeen?
Connect your profiles, point the AI at your brand, and let it fill the calendar. Seven days free, cancel anytime.