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Ocoya vs Upload-Post
A unified social media API to post content to 22 platforms.
7 to Upload-PostUpload-Post is an upload API: one request sends a video, photo or text post to up to 22 platforms, with SDKs, n8n and Make nodes, an open-source MCP server and a free tier with full API access. It is cheap — $24/mo for five profiles, $50/mo for twenty-five — and white-label from Professional. If you are a developer or an automation builder who already has the content and only needs it delivered, pick Upload-Post. Ocoya is for the step before that: a hosted app where a team writes, designs and plans the posts, with AI images, a Design Studio, an inbox, SEO blog campaigns and email in the plan, and an API and MCP server for when you want to drive it from code.
Where each one is stronger.
Every claim in the Upload-Post column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Upload-Post |
|---|---|---|
| Building it into your own app | Possible through the REST API, but Ocoya is built as an app for marketing teams, not as infrastructure for your product | The core product — a REST API with Python and JavaScript SDKs, n8n and Make integrations, and white-label for SaaS platforms |
| Free plan | No free plan — a 7-day free trial instead | Free forever — 10 uploads a month, 2 profiles, full API and the MCP server; TikTok starts on Basic |
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $24/mo on Basic ($16/mo yearly) — 5 profiles, unlimited uploads, 1 seat |
| Price at 20 profiles | $79/mo on Team — 20 social profiles, 1,500 AI credits, unlimited users | $50/mo on Professional ($33/mo yearly) — 25 profiles, 2 seats, white-label |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 1 seat on Basic, 2 on Professional, 5 on Advanced ($147/mo), 10 on Business ($438/mo) |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | 22 platforms — TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, Pinterest, Reddit, Bluesky, Google Business, Discord, Telegram, Slack, Mastodon, Nostr, Lemmy, Dev.to, Hashnode, WordPress, Whop and Listmonk |
| Public API | REST API with a published reference, on every plan | The API is the product — REST, SDKs and an FFmpeg API for video processing, on every plan including free |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | An open-source (MIT) MCP server with 50 tools — hosted or run locally, on an API key or OAuth in Claude and ChatGPT, free tier included |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | AI Shorts Uploader writes titles, descriptions and hashtags for YouTube, Instagram and TikTok — 10 to 1,000 analyses a month by plan |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | A metered video editor API (30 to 10,000 minutes a month); no image or video generation on their pricing page |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Not listed on their pricing or features pages |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Not listed on their pricing or features pages |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Comment replies and DMs through API and MCP tools — no inbox screen described |
| Analytics | In private beta — not yet open to every account | Analytics on every plan, with post and platform metrics through the API |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | n8n, Make and Zapier integrations — you build the workflow there |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Not listed on their pricing or features pages |
| White label | Not offered | White-label integration from the $50/mo Professional plan, for SaaS platforms, agencies and resellers |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Publishes to WordPress, Dev.to and Hashnode — no keyword research or article writing |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Sends a campaign to a list on your own self-hosted Listmonk instance; the contacts and lists live in Listmonk |
Upload-Post figures are taken from upload-post.com, upload-post.com/pricing, upload-post.com/mcp, upload-post.com/mcp/listmonk, upload-post.com/whitelabel as of November 2026 and may have changed since — check upload-post.com for their current terms. Upload-Post is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You need to make the content, not only deliver it
- You want AI images and a design studio in the same plan
- You want a shared inbox your team works in, not endpoints
- You want more than one or two seats without moving up to the $147/mo plan
- You want SEO articles and email campaigns from the same app
- You publish beyond the social networks too — to Tumblr, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Upload-Post if
- You only want an API to post content you already have
- You want a free tier with full API access to build on
- You want 25 profiles for $50/mo
- You publish to Reddit, Nostr, Lemmy or Hashnode
- You want to white-label social posting inside your own SaaS
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Upload-Post?
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