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Ocoya vs Ayrshare
A unified social media API for posting, scheduling, analytics and AI agents.
7 to AyrshareAyrshare is infrastructure, not an app: a social media API that SaaS platforms and agencies build into their own product, with multi-tenant user profiles, white-label branding, webhooks and per-profile pricing that scales into the thousands. If you are a developer and all you want is to post to social networks from your code, pick Ayrshare — that is the job it is built for. Ocoya is the other side of the same work: a hosted app where a marketing team writes, designs, schedules and answers, with AI images, a Design Studio, SEO blog campaigns and email in the plan. It has a REST API and an MCP server too, but they sit on top of the app rather than being the product.
Where each one is stronger.
Every claim in the Ayrshare column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Ayrshare |
|---|---|---|
| Building it into your own app | Possible through the REST API, but Ocoya is built as an app for marketing teams, not as infrastructure for your product | The whole product — multi-tenant user profiles for your own customers, with webhooks and custom branding from Launch |
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $149/mo on Premium — one profile, a single user, no free plan |
| Ceiling | $199/mo on Agency — 100 social profiles, 5,000 AI credits, unlimited users | Business from $499/mo (annual) for 30 profiles, then $7.99 down to $1.99 per extra profile; Enterprise from 300 profiles |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | A single user on Premium; unlimited team members from the $299/mo Launch plan |
| Public API | REST API with a published reference, on every plan | The API is the product — post, history, analytics, comments, messages, ads and profiles, with unlimited posts and API calls on every plan |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | A hosted MCP server at api.ayrshare.com/mcp, on your API key — publish, history, analytics, comments, DMs and profiles |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | 14 networks — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Reddit, Telegram, Snapchat, Google Business and WhatsApp (beta) |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Comments API to read, reply and moderate; a messages API for Facebook, Instagram, WhatsApp and X from Launch — you build the inbox screen |
| Analytics | In private beta — not yet open to every account | Per-post and per-account metrics through the API — basic on Premium, advanced from Launch |
| White label | Not offered | White-label user profiles and custom branding from Launch, for platforms that resell social posting |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | A Generate API — text, rewrite, translate, alt text, video transcription and sentiment — metered in monthly tokens |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | No image or video generation in their Generate API |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Not listed on their pricing or features pages |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Not listed on their pricing or features pages |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Webhooks for posts, comments, mentions and DMs from Launch — the automation logic is yours to build |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | A requiresApproval flag in the Post API holds a post as awaiting approval until your code approves it — the review screen is yours to build |
| Paid ads | Not offered | An Ads API that boosts existing posts on Facebook — a $100/mo add-on |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| Free trial | 7-day free trial of the full product | 28-day free trial on Launch with full Business access; no trial on Premium |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | No keyword research, article writing or blog publishing in their API |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Not offered — their messaging covers social DMs and WhatsApp, not email campaigns |
Ayrshare figures are taken from ayrshare.com, ayrshare.com/pricing, ayrshare.com/docs/introduction, ayrshare.com/docs/apis/overview, ayrshare.com/docs/apis/generate/overview, ayrshare.com/docs/additional/mcp-action-server, ayrshare.com/docs/apis/post/overview as of November 2026 and may have changed since — check ayrshare.com for their current terms. Ayrshare is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You want an app your team uses, not an API you have to build a screen for
- You want AI captions and images in the same place you schedule
- You want an inbox with assignment and notes, not endpoints to build one on
- $149/mo for one profile is more than you want to spend to start
- You want SEO articles and email campaigns from the same plan
- You publish beyond the social networks too — to Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Ayrshare if
- You are building social posting into your own SaaS product
- You want white-label user profiles for your own customers
- You manage hundreds or thousands of profiles and want per-profile pricing
- You need Reddit, Snapchat or WhatsApp in the same API
- You want a 28-day trial before you commit
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Ayrshare?
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