Ocoya vs Sintra
A team of twelve AI helpers for small business — social media, email, SEO, support and more.
Sintra sells a team of AI helpers rather than a marketing tool: Soshie for social media, Emmie for email, Seomi for SEO, plus helpers for customer support, sales, data, recruiting and admin, all in one subscription and wired to tools like Gmail, HubSpot and QuickBooks. If you want AI help across the whole business, that breadth is the point and we do not match it. Ocoya does one job in more depth: it publishes to many more networks and channels, has a design studio, and sends email to your own contact list from your own domain rather than from a personal mailbox. If marketing is the job, choose us. If you want an AI assistant for everything else too, choose Sintra.
Where each one is stronger.
Every claim in the Sintra column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $97/mo list on the 1-month plan, on sale for $48.50/mo when checked; $15.60/mo on the 12-month plan — all 12 helpers, 250 credits a month |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | Team members join a shared workspace for free and draw on its credits; only the owner adds members and connects social accounts |
| Scope | Marketing — social, blog and email content, publishing, workflows and the inbox | Twelve helpers that go beyond marketing — customer support, sales, data analysis, recruiting, a virtual assistant and a personal coach |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | Soshie and Penn write in your voice from a brand kit built from your business, in 100+ languages |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | Soshie does text-to-image and text-to-video generation using your uploaded visuals |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Soshie plans a content calendar and drafts a batch of posts across networks for your review |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Soshie designs post images; Vizzy improves images and removes backgrounds — no design editor advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Schedules to Instagram, Facebook, LinkedIn, TikTok and YouTube; publishes blog content to WordPress.com and Webflow |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Cassie, the support helper, replies to social comments, customer emails and live chat |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Recurring helper tasks you describe in plain words, plus five ready-made automations such as weekly social posts and Facebook comment replies — no triggers from RSS, webhooks or new messages |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Not listed on their pricing or features pages |
| Business integrations | Publishing channels, with Notion, Airtable, Framer, Wix and WooCommerce as workflow triggers | Gmail, Outlook, Google Calendar, Notion, HubSpot, Salesforce, QuickBooks, Shopify, Slack, Google Analytics and more, each wired to a helper |
| Paid ads | Not offered | Meta Ads campaigns managed and monitored through the Meta Ads integration |
| Analytics | In private beta — not yet open to every account | Soshie tracks engagement; Facebook page insights and Google Analytics reports through the data analyst helper |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Soshie waits for your OK before she posts — no approval requests to teammates or clients listed |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Seomi researches keywords and audits your site for technical issues and backlinks; Penn writes the post and it publishes through WordPress.com or Webflow |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Emmie plans and writes campaigns and flows, then sends through your connected Gmail or Outlook mailbox — no contact list, signup forms or sending domain of its own advertised |
| Free trial | 7-day free trial of the full product | No free trial — a 14-day money-back guarantee instead |
Sintra figures are taken from sintra.ai/pricing, sintra.ai/soshie, sintra.ai/emmie, sintra.ai/seomi, sintra.ai/integrations, help.sintra.ai/en/articles/12606942-shared-team-workspaces, help.sintra.ai/en/articles/9823490-automations-explained as of November 2026 and may have changed since — check sintra.ai for their current terms. Sintra is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You publish to more than Instagram, Facebook, LinkedIn, TikTok and YouTube
- You want email marketing with a contact list, signup forms and your own sending domain
- You want a design studio for your visuals in the same tab as the calendar
- You want a free trial rather than a money-back guarantee
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Sintra if
- You want AI help beyond marketing — support, sales, data, recruiting and admin
- You want helpers that work inside Gmail, HubSpot, Salesforce, QuickBooks or Shopify
- You want a technical SEO audit of your site, not only new articles
- You want Meta Ads campaigns monitored alongside your posts
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Sintra?
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