Ocoya vs Holo
An AI marketer that turns your website into ads, social posts, emails and SEO blogs.
Holo is an AI marketer: give it your website, it learns your brand, then plans and makes ads, social posts, emails and SEO blogs on one calendar. It is at its best on paid social — it creates and launches Meta ads, tracks your competitors’ ads and makes AI UGC videos with AI actors — and it is cheap to start. Ocoya is the broader publishing tool: more networks and channels, an inbox for the replies, visual workflows, an MCP server and API, a design studio, and email that is sent to your contacts rather than ending as a download. If Meta ads are your main channel, Holo is the honest pick. If you publish organically across many channels and want the email sent from the same place, choose us.
Where each one is stronger.
Every claim in the Holo column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | ||
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $20.33/mo month-to-month on Starter, or $8.13/mo on a 6-month term — 1 brand workspace, 1 team invite, 125 creations a month |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | 1 team invite on Starter, 5 on Scale ($48.33/mo month-to-month) — owner and member roles, with access set per brand |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | Learns your Brand DNA from your website and writes ads, posts, emails and blogs in it, in 99+ languages |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | Image and video generation, image-to-video, URL-to-video and AI UGC videos with AI actors speaking your script |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Plans a month of ads, posts, emails and blogs on a calendar; Autopilot on the Scale plan |
| Paid ads | Not offered | Creates and launches Meta ads and shows their spend and performance — it asks before launching or changing a live campaign |
| Competitor research | Not offered | Pulls your competitors’ active Meta ads into a gallery and clones an idea into your own brand |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Edit a creative by describing the change in chat — no manual editing tools |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube and Threads, plus WordPress, Shopify and custom websites for blog posts |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | No social inbox in their documentation |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Scheduled tasks — a saved chat request reruns on a schedule, such as drafting posts or an SEO article |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Posts Holo drafts wait as “Needs review” until you click Approve and schedule — no approval requests to teammates or clients in their documentation; owner and member roles only |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | No MCP server or public API in their documentation — you work in Holo’s own chat |
| Analytics | In private beta — not yet open to every account | Daily, weekly and monthly reports on the Scale plan; Meta ads spend and performance |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | Topic and keyword research, AI blog articles on an SEO calendar, published to WordPress, Shopify or a webhook, with per-article performance |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | Generates branded campaign emails to save or download — no contact list or sending in their documentation |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| Free trial | 7-day free trial of the full product | No free trial, by design; a refund within 7 days only if no credits were used, less a 5% fee |
Holo figures are taken from tryholo.ai/pricing, docs.tryholo.ai/more/integrations, docs.tryholo.ai/socials/socials-overview, docs.tryholo.ai/seo/getting-started-with-seo, docs.tryholo.ai/seo/connect-your-website-for-seo-publishing, docs.tryholo.ai/create-content/email, docs.tryholo.ai/create-content/video/ai-ugc, docs.tryholo.ai/ads/manage-and-analyze-your-meta-ads, docs.tryholo.ai/more/competitors, docs.tryholo.ai/more/scheduled-tasks, docs.tryholo.ai/library/edit-and-enhance, docs.tryholo.ai/settings/team, docs.tryholo.ai/account-and-billing/refund, docs.tryholo.ai/socials/socials-calendar as of November 2026 and may have changed since — check tryholo.ai for their current terms. Holo is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- You publish to more than the eight social networks Holo connects
- You want comments, DMs and reviews answered from one inbox
- You want your emails sent to your contact list, not downloaded
- You want to control the product from Claude or ChatGPT through MCP, or build on an API
- You want a design editor for your visuals, not only chat edits
- You want a free trial before you pay
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Holo if
- Meta ads are your main channel and you want them made and launched for you
- You want AI UGC videos with AI actors speaking your script
- You want to watch your competitors’ live Meta ads and turn their ideas into your own
- You want the lowest entry price for AI content across ads, social, email and SEO
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Holo?
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