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Ocoya vs Blotato
A social media API and MCP for AI agents, with an AI content studio.
5 to BlotatoBlotato is built API-first: a REST API and hosted MCP server that let Claude, ChatGPT, n8n or Make publish to nine networks, read and answer Instagram and Facebook comments and DMs, run comment-to-DM funnels and pull analytics. At $29/mo for 20 accounts it is cheap for what it connects, and if your content runs through an agent or an automation you built, it is a strong pick. Ocoya also has an MCP server and an API, but it is first a workspace for people: a design studio, campaign generation, an inbox, visual workflows, more channels, and SEO blogs and email marketing in the same plan. If an agent does the work, look at Blotato. If your team does, choose us.
Where each one is stronger.
Every claim in the Blotato column comes from a page they publish, checked in November 2026. Rows where they are ahead are marked as such.
| Capability | Ocoya | Blotato |
|---|---|---|
| Entry price | $29/mo on Starter — 5 social profiles, 300 AI credits, unlimited users | $29/mo on Starter — 20 social accounts, unlimited AI writing, 1,250 AI credits for images and video |
| Free trial | 7-day free trial of the full product | 7-day free trial with a card — the API and MCP are not part of it, and creating an API key starts the paid plan |
| Team seats | Unlimited users on every plan — invite your whole team and your clients at no extra cost, no per-seat pricing | One user per account — a teammate signs in as the owner with a code sent to the owner’s email; multi-user access is not live yet |
| AI copywriting | AI captions from a prompt, with brand voice, tone and length controls, on every plan — plus rewrite, shorten, expand, tone and translate on any caption. Copilot, beside the post editor, also writes or reworks a caption when you ask | Unlimited AI writing on every plan, from sources such as YouTube or TikTok links, articles, PDFs, audio or a Perplexity research query |
| AI image & video | AI image generation in-app — in Copilot, the post composer, campaigns and workflows, from the same credit pool. No AI video generation yet | AI images and video, ElevenLabs voiceovers and AI avatar video with generated B-roll, from AI credits |
| Campaign generation | One prompt becomes a whole campaign — posts, visuals and a schedule across every network. Blog campaigns start from keyword research and write a run of SEO articles, each with an SEO score, for your blog or CMS | Turns one source — a video, article, PDF or research query — into posts; no campaign of posts, visuals and a schedule from one prompt advertised |
| Design tooling | Design Studio built in — templates, brand kit and a full editor in the same tab as the calendar | Template visuals from a prompt — infographics, carousels, slideshows, quote and tweet cards; no design editor advertised |
| Networks | Integrations: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, Kick, WooCommerce, and Custom | X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest |
| Unified inbox | DMs, comments, mentions and Google reviews from Facebook, Instagram, Bluesky, Google Business, Telegram, Discord, Mastodon, WordPress and Whop in one inbox, with AI reply suggestions, assignment, open/resolved statuses and internal notes. On Facebook and Instagram you can also hide or delete a comment and ban its author | Instagram and Facebook comments and DMs, read and answered through the API or MCP |
| Comment-to-DM automation | Workflows that start on a new DM, comment or review and reply automatically | Keyword triggers on comments or DMs send a DM with a link, with run analytics — Instagram and Facebook, 1,000 active contacts a month on Starter |
| Workflow automation | Visual workflows that start on a schedule, from an RSS feed or a webhook, a new WooCommerce product, a new Notion, Airtable, Framer or Wix item, or a new DM, comment or review — with AI text and image steps — then publish to any channel or reply. An AI agent can trigger them too | Official n8n and Make nodes, plus webhooks — the workflows live in those tools |
| Approval workflows | Request approval on any post: pick which brand members review it, they get an email with one-click approve or reject, and the post cannot publish until it is approved. Every decision is logged on the post. Not gated behind a higher tier | Not listed on their pricing or features pages |
| MCP / AI assistant control | mcp.ocoya.com — an OAuth-secured MCP server covering the whole product: create, design, schedule, run workflows and switch brands. Included on every plan | Hosted MCP server on every paid plan, with setup guides for Claude, ChatGPT, Cursor, Codex and more |
| Public API | REST API with a published reference, on every plan | REST API on every paid plan, up to 1,800 requests an hour — the core of the product |
| Analytics | In private beta — not yet open to every account | Post metrics on eight platforms (all but LinkedIn), with snapshot history |
| Link in bio | Bio pages built in — a link-in-bio page at yourname.tool.bio on every plan (each page uses one social profile slot) | Not listed on their pricing or features pages |
| SEO content | SEO blog campaigns built in — keyword research finds what people search for, AI writes a run of articles around those keywords, each gets an SEO score with one-click fixes, and they publish to your blog or CMS on a schedule | None advertised — Blotato publishes to social networks |
| Email marketing | Email marketing built in — unlimited contacts, signup forms and imports, AI-written emails in your brand voice, a block editor, and scheduled sends from your own domain, all in the same plan as your social posts | None advertised |
Blotato figures are taken from blotato.com, blotato.com/pricing, help.blotato.com/platform-publishing/platforms, help.blotato.com/rest-api-reference/comments, help.blotato.com/rest-api-reference/messages, help.blotato.com/rest-api-reference/dm-automations, help.blotato.com/rest-api-reference/visuals, help.blotato.com/settings/team-access as of November 2026 and may have changed since — check blotato.com for their current terms. Blotato is their trademark, not ours, and this page is not affiliated with or endorsed by them.
Choose Ocoya if
- Your team works in an app, not through an agent or n8n
- You want a design studio with a full editor, not only template visuals
- You want one inbox for DMs, comments and reviews beyond Instagram and Facebook
- You want SEO blog articles and email marketing in the same plan
- You want visual workflows built in, without n8n or Make
- You publish beyond the social networks too — to Telegram, Slack, Discord, Tumblr, WordPress, DEV.to, Whop, Notion, Airtable, Framer, Wix, Twitch, or Kick
Choose Blotato if
- Your AI agent or automation publishes your content and you want one API for nine networks
- You want comment-to-DM funnels on Instagram and Facebook
- You want 20 social accounts for $29/mo
- You want post analytics today, read straight into your agent
We would rather tell you this now than have you find out after migrating a year of content.
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Switching from Blotato?
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