Ocoya vs. Later: Dismantling the SMM Giant

Simon Orgulan
12 min
January 12, 2024

In the times gone by, a dark period hardly anyone still remembers, we had to go live with our social media posts manually. Wake up at a predetermined time, make a post when it was the most likely to receive traction, analyze its performance, rinse and repeat. Although much of the formula still remains unchanged to this very day, there is a new gamechanger in town – it’s called generative marketing, a concept that automates the most time-consuming and labor-intensive parts of the process.

Industry-grade social media marketing tools like Ocoya and Later.com both incorporate the AI-driven functionality to let you conjure up engaging and highly-performing content on the fly and at the press of a button, whenever and wherever you need to supercharge your SMM campaigns. On top of that, they let you schedule your posts well ahead of time, thus doing all the hard work for you while you press that “snooze” button on your alarm clock once more and enjoy the small pleasures that life has to offer.

While both of them are built around the same core concept, the devil is in the details. They indeed have their differences both in terms of pricing, features, integrations, as well as in terms of eCommerce platform support. So today, we are here to gather the facts and make a comparison, putting our very own Ocoya toe-to-toe against Later.com, a SMM giant that has been around since 2014. Let’s dive in!

Ocoya vs. Later at a glance

Categories Ocoya Later
Monthly pricing$15/$39/$79/$159 $25/$45/$80
Platforms supported • Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• TikTok
• Instagram
• Facebook
• Twitter
• Pinterest
• TikTok
• LinkedIn
Features • Image/GIF designer
• Video generator
• Music library
• eCommerce
• Hashtags
• Captions
• Scheduling
• Analytics
• All your social media profiles in one place
• Ad campaigns
• Link shortener
• Background remover
• Visual content calendar
• Media organizer
• Stock photos
• Audience engagement analytics
• Exportable reports
• Competitor analysis
• Follow analysis
• Shared inbox
• Content creation
• Campaign planner
• Scalability
• Paid campaign tracking
• Hashtag suggestions
• Hashtag analytics
• Users and permissions
• Content migration
• Live streaming
• Quick schedule
• Search & repost
• Conversational commerce
• Social shopping
• Visual Instagram planner
Integrations • Shopify
• WooCommerce
• Canva
• Google Business
• TikTok
• YouTube
• Etsy
• BigCommerce
• Ecwid
• Zapier
• Airtable
• Make
• Adobe Express
• Unsplash
• Giphy
• Pexels
• Pixabay
• Dropbox
• Slack
• Google
• Dropbox
• Adobe
• Unsplash
• Zapier
• Shopify
• Slack
• Asana
• Monday
• Hubspot
• Mailchimp
• Bookafy
• Rambox
• Shift
• Desktop
• Ritetag
• Ritekit
• Linkin.bio
AI content generatorYesYes
CollaborationYes (plus theme customization and role assignment)Yes
• Shopify
• WooCommerce
• BigCommerce
• Etsy
• Ecwid
• WooCommerce
Customer supportYesYes (limited to the highest pricing tier)
ReviewsX/5 star average on:
• G2: 4.7
• Trustpilot: 4.7
• Cappterra: 4.7
X/5 star average on:
• G2: 4.5
• Trustpilot: 2.2
• Cappterra: 4.4

​1. Pricing

Later pricing:

Later offers 3 different pricing tiers:

- Starter: starting at $25 a month, Later lets you post 30 posts per social media profile per month. The starter tier lets you access and post to all of the main social media networks (1 user). You will be able to access its analytics, however, it’s limited to 3 months worth of data in this tier. You also get 5 free credits to play around with its AI functionality. You also get to access its collab tool.

- Growth: at $45 a month, the post limit is not lifted entirely, but gives you much more freedom at 150 posts per profile per month (3 users). You also get access to full analytics. On top of that, Later will throw in 30 AI credits as well as team and brand management tools.

- Advanced: Later’s most expensive plan will set you back $80 a month. In return, you get to unlock its fullest potential, allowing you to post or schedule an unlimited number of posts (6 users). On top of the features all the other plans will give you, you also get 50 AI credits. This is the only pricing tier that lets you access live chat support.

Ocoya pricing:

Ocoya, on the other hand, offers 4 pricing tiers:

- Bronze: ready to revolutionize your online presence? For just $15 a month, you can unlock a world of possibilities! With this exclusive offer, you'll effortlessly master up to 5 social media profiles, grant special access to a trusted colleague, dive headfirst into the infinite potential of a single workspace, and wield the magic of 100 AI credits to supercharge Ocoya's AI content creation and image generation prowess.

- Silver: for just $39 a month, the keys to social media success are in your hands! Imagine connecting with a stunning 20 social media profiles, enlisting a team of 5 experts to supercharge your strategy, and exploring a creative wonderland with 5 customizable workspaces. But wait, there's more! You'll also receive a generous 500 AI credits, along with a powerful AI-backed copywriting module that effortlessly crafts persuasive and natural content in over 28 languages.

- Gold: at just $79 per month, prepare to level up your digital game like never before! This exceptional deal opens the doors to managing a staggering 50 social profiles, assembling a powerhouse team of 20 members, and creating 20 dynamic workspaces to fuel your creativity. But there's more – you'll also receive a generous bonus of 1500 AI credits to supercharge your online endeavors.

- Diamond: imagine paying just $159 a month to unleash your complete and unretained digital prowess with Ocoya! You can conquer 150 social profiles, harness 50 team members, and work limitlessly across multiple workspaces. Thanks to unlimited AI credits, content creation becomes a breeze. Plus, Ocoya sweetens the deal with advanced analytics, branded reports, and seamless REST API integration for ultimate customization and software synergy. It's your gateway to unstoppable digital success!

2. Platforms supported

Later supports:

- Instagram

- Facebook

- Twitter

- Pinterest

- TikTok

- LinkedIn

Ocoya supports:

- Facebook

- Twitter

- Pinterest

- LinkedIn

- Instagram

- TikTok

Looks like we have a tie!

3. Features

Later does not hold back when it comes to features and functionality. We’ll guide you through its key offerings.

- Visual content calendar: things can get really chaotic really fast, especially when there’s a lot to post and you’re running multiple SMM campaigns at once. With Later’s visual content calendar, it will all be laid bare before you, allowing you to see what lies ahead with ease. Want to rearrange something? Simply drag and drop!

- Media organizer: social media posts would quickly get boring without multimedia elements. Later’s media organizer lets you upload and store them in a library you can access at any time. It’s fully searchable, allowing you to find what you need, when you need it.

- Stock photos: speaking of multimedia elements, there comes a time when you need to stand out and adding a photo to your posts is a surefire way to stand out. To streamline the process, Later integrates with Unsplash and Canva directly, making their royalty-free images searchable without having to leave the platform.

- Audience engagement analytics: no longer will you need to guess if you have the ability to make data-driven decisions based on data that Later provides. Which posts performed best and what’s the ideal post time? Now you’ll know.

- Exportable reports: know exactly what you’ve been up to this month to untangle what aspects of your SMM campaigns performed best and what still needs improvement with the help of reports you can export in different formats.

- Competitor analysis: looking for a well-performing example to mirror? Start with your most successful competitors and legally “steal” what’s working for them. Later’s competitor analysis allows you to get inspired and build on what is proven to be working.

- Follower analysis: who are the people that follow your social media accounts and how could you leverage that knowledge to build your customer persona and custom-tailor your SMM campaigns? Later has the answers.

- Shared inbox: having to log in to each social media account separately can be a pain, and Later aims to take the hassle out off the equation by letting you access all of them from the same spot.

- Content creation: thanks to harnessing the power of AI, Later allows you to generate engaging content at the click of a button. You can use it “as is” or make changes – up to you!

- Campaign planner: carefully plan out your next steps towards social media domination with Later. An interactive timetable displays the posts you’ve scheduled in advance, allowing you to modify them as needed.

- Scalability: manage a multitude of social media accounts under one roof.

- Paid campaign tracking: if you decide to incorporate paid ads into your SMM strategy, Later lets you track how your ads are performing.

- Hashtag suggestions and analytics: Later can analyze what hashtags are trending right now and suggest the best ones to use in your posts.

- Users and permissions: if you’re working with a team, you can assign different permissions to different team members, allowing you to retain full control over the workflow.

- Content migration: a feature that allows you to migrate content from other platforms.

- Live streaming: feel like making a live stream from your current location? Later not only allows you to do that, but also record your stream and save it as a replay.

- Quick schedule: want to schedule a post at a different time? Simply drag and drop it to your preferred slot.

- Search & repost: when doing SMM, there is often a need to repost content. Later streamlines this aspect of your business by making the posts searchable by hashtags.

- Conversational commerce: we’re in the 2020’s right now, so tackling the complex field of eCommerce would put you at a disadvantage without using chatbots and intelligent assistants.

- Social shopping: Later comes with a whole lot of social shopping features, including promotions, shoppable media users can click to access a store directly, AR/VR content and more

Imagine Ocoya as the ultimate Swiss Army Knife for social media – a powerhouse packed with a treasure trove of features. It's not just a tool; it's a comprehensive solution that covers everything you need for social media management, collaboration, content creation, and scheduling. But let's not just talk about it – let's dive into each of these incredible features and unlock their full potential, one by one!

- Image/GIF designer: no longer will you need to venture outside of the platform to create visually appealing images and animations. Simply use Ocoya's built-in editor!

- Video generator: Ocoya’s multimedia tool doesn’t stop at images. Now, you can also make your social media posts stand out even more by appending engaging videos straight from the platform without needing any third-party tools to do the job.

- Music library: if you’re enriching your social media posts by appending videos, you wouldn’t want them to be bland. With Ocoya, you can easily slap on a licensed track of your choosing from its vast music library.

- eCommerce: utilize social media to supercharge your eCommerce campaigns! Ocoya lets you integrate all the popular eCommerce platforms like Shopify and Woocommerce with nothing but a few clicks, opening the doors to posting about your top products whenever you want.

- Hashtags: Ocoya’s smart hashtag analytics not only let you tap into what’s trending right now, but also what kind of hashtags would fit your content best for more visibility and engagement. And best of all, it’s all done at the click of a button.

- Captions: let your images stand out even more by adding a personalized touch with captions.

- Scheduling: schedule your posts in advance, allowing you to plan ahead and let them go out when your audience is the most likely to respond. If that happens to be while you’re in a meeting or busy attending an event, you won’t have to worry about missing out on a great opportunity, as Ocoya will take care of everything for you.

- Analytics: have you ever wondered what posts perform best and what elements of your strategy have proven themselves to be the most successful? With Ocoya and its advanced analytics, you shall wonder no more.

- All your social media profiles in one place: say goodbye to the hassle of having to post to each one of your social media profiles manually. Through Ocoya’s centralized dashboard, you will be able to access them all from a single place.

- Ad campaigns: budgeting for Facebook and TikTok paid ad campaigns can be a challenge, but Ocoya facilitates the process by letting you optimize your ad spend.

- Link shortener: Ocoya’s lovely Jubb.ly link shortener comes to the forefront as a comprehensive click tracking solution that lets you easily determine which of your links are getting the most clicks and thus measuring the engagement of your audience.

- Background remover: found an image you’d like to post but aren’t a fan of its background? No problem! Ocoya’s smart algorithms know exactly which parts of the image should be removed, allowing you to get rid of a background you don’t want with just a simple click.

On top of that, Ocoya’s public roadmap is the transparency you’ve been looking for, so you can stay ahead of what’s going on at the development front. The community gets to vote for the features it wants to see and the development crew prioritizes them. Pretty neat!

4. AI content generator

Whether it be a witty short post you want to craft or a full-blown blog, Later uses a language-based AI model to make it happen. Specify the tone, the formality, and the style, and watch it go to work. Its output can help you out during a brainstorming session or, with subtle modification, you can go live with it as is. You may not be willing or ready to fire your copywriter quite yet, as the top-performing copy tends to have some human element to it. But what Later offers will certainly let you play around with the thought.

Prepare to be amazed by the unparalleled might of Ocoya's AI copywriter! With just a single click, you'll be armed and ready to craft persuasive and captivating copy that's second to none. This revolutionary tool supports a staggering 28 languages and effortlessly generates engaging content, from product descriptions and ad copy to blog titles and complete social media posts. In mere seconds, you'll have a treasure trove of compelling variations at your fingertips, opening up limitless possibilities to captivate and enthrall your audience.

5. Collaboration

Later’s Instagram Collab allows users to co-author feed posts and Reels, enhancing engagement and expanding their reach. Launched in June 2021, this feature lets up to four users share a single post on their profiles, enabling them to share views, likes, and comments, thereby leveraging each other's communities for exposure. The benefits of using Instagram Collabs include improved discoverability, increased engagement, and simplified collaboration.

Users can create Collab posts by tagging collaborators in their posts, and collaborators must accept the request before the post appears on both profiles. This feature opens doors for various creative uses, including promoting businesses, hosting giveaways, launching products, supporting causes, and starting challenges or trends.

Ocoya empowers you to weave a tapestry of collaborative workspaces that make teamwork feel like a symphony. Say goodbye to the chaos of scattered project files; everything is neatly organized in one harmonious hub. Experience the freedom of multiple workspaces that you can effortlessly switch between, each dressed in your personal touch with custom themes and colors. Inviting new teammates? It's a breeze – just send out email invites right from Ocoya. Plus, you can fine-tune their access with roles like admin, manager, or viewer, ensuring precise control over the platform's power and features.

6. eCommerce

The Later business plans provide access to Linkin.bio, which proves to be highly advantageous for those seeking to engage in eCommerce directly from their Instagram accounts. It facilitates the creation of a clickable and shoppable Instagram feed, enabling the redirection of followers to pertinent content and product pages. Additionally, it permits the seamless integration of one's Shopify store with Later, allowing for the tagging of Shopify products onto the Linkin.bio page.

Ocoya is your silent partner in eCommerce success, seamlessly connecting with your online store. Whether you're running Shopify, WooCommerce, BigCommerce, Etsy, or Ecwid, Ocoya has got you covered, supporting all major eCommerce platforms. This integration opens the door to crafting witty and captivating social media posts to showcase your products, all from within the Ocoya platform.

Additionally, you can harness the power of Ocoya's AI content generation module to spark your creativity and save you time. And that's not all! Ocoya's eCommerce module adds a touch of magic with its one-click background removal for product images. To sweeten the deal, it intelligently fetches the most relevant hashtags for each social media network, freeing up your valuable time to focus on growing your business.

7. Customer support

Whenever you encounter an issue or a roadblock, Later provides several ways to arrive at an answer. However, keep in mind that the level of support that’s available to you depends on your level of subscription. Only the highest subscription tier actually lets you chat with a real human customer support agent, all the rest pretty much limit you to chatbots, community support, and help center articles.

On Ocoya's end, you can dive into the treasure trove of wisdom at Ocoya University, a vast library brimming with answers to your burning questions. Navigate through the FAQ section and unearth a treasure trove of enlightening articles. But that's not all – step into the vibrant world of Ocoya's YouTube channel for hands-on demonstrations of platform features. And don't forget to become part of the dynamic Ocoya Facebook group, where you can connect with like-minded users, fostering a thriving community of mutual support and collaboration.

8. Reviews

G2: Ocoya boasts an impressive 4.7 out of 5 star rating. Compared to Later’s 4.5, that’s more than the giant itself!

Trustpilot: Ocoya vastly outshines its much older competitor with a stellar 4.7 out of 5 stars rating, putting Later’s 2.2 star ranking in the shadows.

Capterra: Ocoya’s 4.7 star average rating trend keeps rolling on, while Later’s 4.4 star rating follows in its footsteps.

9. The verdict

Now that we’ve laid it all out on the table, the verdict becomes clear; based on ratings alone, Ocoya is the winner! After all, it’s the users who get to decide, not us, and having such high rankings that outshine such an established social media scheduling solution is quite flattering indeed.

After all, Ocoya’s developers go out of their way to treat the community with the love and respect it deserves, pumping out feature after feature and the most requested ones always come first. Its video library does a tremendous job at explaining how to accomplish anything your heart desires, allowing your SMM campaigns to be a success without stumbling into roadblocks non-stop.

In the eCommerce department, Ocoya blows it out of the gate with the popular platform integrations that Later doesn’t even support and collaboration is an absolute breeze. In terms of features and AI content generation, it comes down to your individual preferences and what you’re looking to get out of your SMM tool.

If you’re still unconvinced, you should take a look at the pricing of each of these tools, as this is where the true differences tend to surface. Not only does Ocoya give you more pricing tiers to choose from and thus optimize your budget spend, looking at Later’s offerings back-to-back, it becomes clear that you simply get much more for your money no matter what pricing tier you end up choosing.

With everything being said, our verdict is clear, but we’ll let you be the judge!

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