Thanks to social media automation, management, and AI-powered content generation tools, social media marketing has become a whole other playing field. No more waking up at a predetermined time just to get that post in, and certainly no more staring at a blank page, not knowing what to write to begin with. While you could technically still do it the old way, so could you ride a carriage to work instead of driving. Since most sane individuals clearly prefer the latter, the matter does not require any further discussion.
There is, however, one question that still remains unanswered: what brand of social media scheduling solution should become your shiny new social media marketing engine?
In the left corner, we have our very own Ocoya, a knight in shining armor that powers over 25,000 businesses worldwide. Affordable, but no less feature-packed – that is what places it head and shoulders over its competition, not to mention its incredible support for eCommerce and a slew of third-party integration options, allowing you to hook it to virtually anything other than one of the Earth’s satellites.
In the right corner, Sprout Social, its adversary awaits. Having been around 2010, the social media management and scheduling tool has firmly established its presence as one of the giants in the SMM space. Its pricing will make your head spin, but is the bang worth the buck? That, and many of its other aspects, is what we’re going to explore in today’s back-to-back comparison, placing it in the ring against Ocoya.
Ocoya vs. Sprout Social at a glance
Sprout Social pricing:
Sprout Social has 4 pricing levels, all of which are monthly subscriptions:
- Standard: this is Sprout Social’s most basic level and it costs a whopping $249 on a monthly basis, with each additional user you want to add coming at an additional $199. This allows you to manage up to 5 social media profiles and schedule posts, either through the browser or a dedicated app. You can also monitor profiles and keywords.
- Professional: in addition to everything mentioned above, for $399, this gives you access to unlimited social media profiles, in-depth analysis and reporting, message tagging, workflow customization, plus additional CRM, helpdesk, and social commerce integrations.
- Advanced: at $499 per month, you get everything mentioned plus monitoring for increased message activity, a digital asset and content library, chatbots, link tracking, external approvals, and more.
- Enterprise: this is a customized plan for larger organizations that comes with priority customer support and tailored consulting, premium analytics, social listening, and employee advocacy solutions.
Just like Sprout Social, Ocoya lets you choose between 4 levels of subscription:
- Bronze: $15 per month will grant you the ability to manage 5 social media profiles, grant access to 1 designated member, play around with a single workspace, and get 100 AI credits you can use on Ocoya’s AI-powered content generation powerhouse and image generator.
- Silver: for a monthly fee of $39, you will be able to connect up to 20 social media profiles, let 5 team members work on them, and play around with 5 workspaces. Additionally, you will receive 500 AI credits along with a powerful AI-backed copywriting module capable of generating persuasive and natural copy in 28+ languages.
- Gold: at a price point of $79 per month, the capacity bumps up to letting you manage 50 social profiles, 20 team members, 20 workspaces, and you get 1500 AI credits on top of that.
- Diamond: at a monthly price of $159, Ocoya presents an expansive array of resources at your disposal. This encompasses the ability to establish connections with up to 150 social profiles, grant access to a maximum of 50 team members, and enjoy unlimited workspaces. Notably, the inclusion of unlimited AI credits enables you to effortlessly create a diverse range of content. Moreover, Ocoya enhances your experience by offering advanced analytics, branded reports, and REST API integration, facilitating seamless customization and integration with your proprietary software.
2. Platforms supported
Sprout Social supports:
It’s all there, so what else needs to be said?
Depending on your subscription level, Sprout Social gives you access to various features (check the pricing section of our comparison for a better overview of what different pricing tiers get you access to),
- Image editing: with an integrated Adobe Creative SDK, you can apply filters to images, and custom text, and more to make your posts visually appealing.
- Asset library: enrich your posts with multimedia elements to make them stand out more.
- One-stop inbox monitor for all social media channels: this effectively does away with having to login to every social media account separately just to check your messages.
- Brand monitoring: how many times has your brand been mentioned on social media? Now you can find out!
- Reply to comments from one place: self-explanatory.
- Reviews and reputation monitor: what are people saying about your brand on customer review portals like Google My Business, Yelp, TripAdvisor, Glassdoor, and similar?
- Message tasking: as the platform describes it, every one of your messages can become an actionable task.
- Engagement analytics: the goal of a well-tuned social media marketing campaign should be to get good follower engagement, and that’s one way to measure it.
- Team productivity reporting: see how well your team is doing, both on an individual level and as a whole.
- Chatbots: set up your own chatbot for a fully automated experience. That way, you can sent out replies to direct messages without lifting a finger.
- Social CRM: how far have you progressed down the sales funnel with each and every prospective customer? Get a 360 degree view, along with custom notes, contact info, and conversation history.
- Scheduling: schedule your posts in advance.
- Publish time optimizer: optimize your posts to go out at an ideal time.
- Team member publishing authorization levels: assign different roles to your collaborators.
- Custom URL tracking: track how well your links are doing.
- Bulk scheduling (upload .csv): if you’ve prepared a massive list of posts to schedule in advance, upload them in .csv format and let Sprout Social do the rest.
- Reporting and analytics: Sprout Social can generate reports of various kinds.
- Social listening: quickly learn how often your brand is mentioned not only across social media, but also across forums, blogs, and more.
Ocoya offers an extensive range of features, positioning itself as the ultimate Swiss Army Knife for social media. It serves as a comprehensive solution for social media management, collaboration, content generation, and scheduling, encompassing all the essential tools you require. Now, let's proceed to dissect and explore these remarkable features individually.
- Image/GIF designer: leverage Ocoya's editor to create captivating images and animations with utmost ease and precision.
- Video generator: elevate your social media posts with dynamic videos directly within the platform, eliminating the need for external tools or third-party applications.
- Music library: enhance your videos by seamlessly incorporating music, selecting from an extensive collection of licensed tracks within Ocoya's expansive library.
- eCommerce: effortlessly import your eCommerce store's products within a matter of minutes, enabling you to showcase them on social media platforms with visually captivating graphics and compelling copy of exceptional quality.
- Hashtags: utilize the latest data on trending topics to automatically generate relevant hashtags for your social media posts, ensuring optimal visibility and engagement.
- Captions: infuse your images with a personalized touch by seamlessly incorporating captions that resonate with your audience.
- Scheduling: efficiently plan and schedule an unlimited number of posts in advance, allowing Ocoya to automatically publish them at the optimal times for maximum impact and reach.
- Analytics: enhance the performance of your campaigns by gaining valuable insights through comprehensive analytics, enabling you to optimize your strategies with precision.
- All your social media profiles in one place: effortlessly manage and access all your social media profiles through Ocoya's centralized dashboard, providing you with a seamless and efficient workflow.
- Ad campaigns: Ocoya facilitates effective budgeting for your Facebook and TikTok advertising campaigns, empowering you to optimize your ad spend with precision.
- Link shortener: we proudly present Jubb.ly, our proprietary link shortener, specifically engineered to enable comprehensive click tracking. With this advanced tool, you can precisely monitor and analyze the clicks garnered by your links, obtaining valuable data on audience engagement.
- Background remover: achieve a heightened level of professionalism for your eCommerce products by effortlessly removing backgrounds with a single click, courtesy of Ocoya's intuitive feature.
To get a glimpse of what lies ahead, Ocoya’s public roadmap is based on community feedback and it’s the best place to see where development is headed.
Sprout Social seamlessly integrates with the following third-party services:
- Google Business messages: a feature that allows businesses to directly communicate with customers through instant messaging within their Google My Business listing.
- Apple App Store: a renowned digital distribution platform curated by Apple Inc., serving as a comprehensive marketplace offering an extensive selection of mobile applications tailored for Apple devices, granting users access to a diverse array of software solutions and services.
- Bitly: a highly recognized and extensively utilized URL shortening service, empowering users to generate succinct and customized links, thereby simplifying sharing and facilitating in-depth link tracking for comprehensive link management and analysis.
- Canva: Canva is a multifaceted graphic design platform that empowers individuals and businesses to craft visually captivating designs, presentations, and marketing materials, offering a user-friendly interface and an extensive array of design tools and resources.
- Dropbox: a cloud file storage platform with built-in file-sharing and collaboration functionality.
- Facebook Shops: a comprehensive e-commerce solution provided by Facebook, enabling businesses to create customized online storefronts within the Facebook platform to showcase and sell their products.
- Feedly: a widely utilized RSS feed aggregator that offers users a streamlined solution for staying informed and up-to-date with their preferred websites and sources, facilitating efficient content organization and delivery through a centralized feed.
- Glassdoor: a prominent online platform that provides job seekers with valuable insights into companies, including reviews, salaries, and interview experiences shared by current and former employees.
- Google Analytics: a robust web analytics platform developed by Google, offering comprehensive tracking, analysis, and reporting capabilities to website owners, empowering them to gain valuable insights into website traffic, user behavior, and performance metrics for informed decision-making and optimization.
- Google Drive: a reputable cloud-based storage and file synchronization service provided by Google, enabling users to securely store, access, and collaborate on their files and folders from various devices, fostering seamless productivity and data management.
- Google My Business: a complimentary and intuitive online platform provided by Google, empowering businesses to establish and control their digital presence, encompassing business listings, customer reviews, and vital information, facilitating effective customer engagement, and optimizing visibility on Google search results and maps.
- Google Play Store: a reputable digital distribution platform curated by Google, providing a diverse array of applications, games, movies, books, and other media content tailored for Android devices, fostering a seamless and secure user experience.
- Hubspot: a comprehensive software platform that integrates marketing, sales, and customer service functionalities, equipping businesses with a range of tools and capabilities to effectively attract, engage, and nurture customers at every stage of the customer journey.
- Marketo: a prominent marketing automation platform renowned for its capabilities in streamlining and optimizing marketing activities through automated workflows, personalized customer interactions, and comprehensive analytics, empowering businesses to drive effective marketing campaigns and achieve measurable results.
- Microsoft Dynamics 365: a versatile and integrated suite of business applications that combines customer relationship management (CRM) and enterprise resource planning (ERP) functionalities, empowering organizations to streamline processes, enhance customer engagement, and drive business growth.
- Reddit: a popular social media platform and online community where users can engage in discussions, share content, and participate in various interest-based communities known as "subreddits."
- Salesforce: a highly acclaimed and extensively utilized cloud-based customer relationship management (CRM) platform.
- Shopify: an acclaimed and widely utilized e-commerce platform that empowers businesses with an extensive suite of tools, resources, and services to establish, personalize, and manage their online stores, facilitating seamless product and service sales and driving sustainable business expansion.
- Slack: a widely adopted and robust collaboration platform that facilitates effective and real-time communication, fostering seamless teamwork and enhancing organizational productivity through efficient information exchange, streamlined project coordination, and remote collaboration capabilities.
- Tableau: a leading data visualization and business intelligence software that empowers organizations to analyze and present complex data sets in a visually compelling and interactive manner, facilitating data-driven decision-making and insights.
- TripAdvisor: a globally recognized and trusted online platform that serves as a comprehensive travel resource, offering a vast repository of user-generated reviews, ratings, and insights on hotels, restaurants, attractions, and a range of travel services, enabling discerning travelers to make well-informed decisions and enhance their travel endeavors.
- Tumblr: an esteemed online platform that empowers individuals to curate, create, and share an array of multimedia content, such as blogs, images, videos, and GIFs, fostering a thriving community where creativity and self-expression flourish.
- Web: enhance your strategy by incorporating data from web pages beyond social media, including blog posts, forum discussions, and news articles, to further enrich your insights and decision-making process.
- WooCommerce: a robust and scalable e-commerce platform that seamlessly integrates with WordPress, empowering businesses to effortlessly establish and administer online stores tailored to their specific needs.
- Yelp: an online platform that provides user-generated reviews and ratings for local businesses, helping consumers make informed decisions about where to dine, shop, and seek services.
- ZenDesk: a comprehensive customer service software platform designed to facilitate efficient and streamlined management of customer support operations, ultimately enhancing overall customer satisfaction and experience.
Ocoya seamlessly integrates the following third-party services:
- Shopify: integrate your store’s offering without breaking a sweat and promote them on your channels.
- WooCommerce: leverage the capabilities of Ocoya to intelligently analyze and curate engaging posts by parsing the products from your eCommerce store, resulting in witty and captivating promotional content.
- Canva: enhance your posts with vibrant images and captivating designs, effortlessly created through Canva, offering both free and premium account options to cater to your preferences and requirements.
- Google Business: position your business on the global map and ensure its discoverability, allowing it to garner the attention and visibility it deserves.
- TikTok: effectively engage with younger demographics by delivering captivating short videos tailored to their preferences and interests.
- YouTube: seamlessly produce captivating YouTube videos within Ocoya to showcase your products and services in the most favorable and compelling manner.
- Etsy: effortlessly import products from your Etsy store and utilize Ocoya's assistance to seamlessly create posts on social media platforms, effectively promoting and showcasing your offerings.
- BigCommerce: facilitate a seamless integration of products from your BigCommerce store, harnessing the power of Ocoya to effortlessly craft impactful social media posts that effectively showcase and promote your offerings.
- Ecwid: an integration for a popular eCommerce platform.
- Wix Commerce: Wix effortlessly lets you build your own online store – now with the power of Ocoya and its capacity for workload automation.
- Zapier: elevate your automation capabilities to new heights by leveraging Ocoya's integration with Zapier, which offers over 5000 app integrations, providing you with an extensive range of possibilities to streamline your workflow.
- Airtable: maintain impeccable organization of your social media marketing campaigns by seamlessly accessing Airtable's expansive array of spreadsheets and customizable templates.
- Make: unlock the potential of a robust visual content creator and editor within Ocoya, enabling you to breathe life into your social media posts with compelling and captivating visuals.
- Adobe Express: create stunning visual designs and seamlessly publish them directly to your social media channels using Ocoya, enhancing the visual appeal of your posts to captivate your audience.
- Figma: enable your entire team of designers to collaborate on your next visually stunning project without the need to exit Ocoya, fostering a streamlined and efficient workflow within the platform.
- Unsplash: explore a vast collection of Creative Commons images within Ocoya's comprehensive library, allowing you to effortlessly incorporate them directly into your social media posts, enhancing the visual appeal and impact of your content.
- Giphy: generate attention-grabbing GIFs within Ocoya to infuse vibrancy and dynamism into your social media posts, captivating your audience with animated visuals.
- Pexels: leverage the expansive repository of meticulously curated images and videos available within Ocoya, presenting a wealth of high-quality visual resources to elegantly elevate the effectiveness and visual appeal of your social media posts.
- Pixabay: augment the engagement of your Ocoya posts by seamlessly leveraging an expansive repository of free stock photos and images. This invaluable resource empowers you to enhance the visual allure of your content, captivating your audience and fostering heightened levels of engagement.
- Dropbox: access your stored files from your Dropbox account directly within Ocoya, streamlining your workflow and ensuring seamless integration between the two platforms.
- Slack: access all the collaborative capabilities of Slack within Ocoya, enabling seamless communication with other members through direct messaging, bringing convenient and efficient teamwork to your fingertips.
- WhatsApp: conduct secure and confidential messaging with other individuals through your Ocoya account, utilizing the platform's refined interface to facilitate efficient and reliable communication within a protected environment.
- Telegram: conveniently send private messages to individuals without the need to open Telegram separately, streamlining your communication process within the Ocoya platform.
- Snapchat: generate and publish visually enriched content, incorporating captivating visual elements to enhance the impact and engagement of your posts.
- REST API: harness the capabilities of Ocoya's proprietary in-house API to seamlessly automate the generation of content and images, fostering efficient and expedient creation processes within the platform.
5. AI content generator
Sprout Social comes with AI capabilities and it’s based on OpenAI’s GPT model. It greatly enhances the product offerings, allowing its users to automatically determine the optimal posting times, filter the content based on parameters, set up a chatbot that automatically replies to direct messages, and more. If you don’t know how to reply to a message, it displays suggested replies for incoming Twitter messages that are powered by its machine learning algorithm. However, although Sprout Social utilizes AI to some extent, it doesn’t appear to allow you to generate social media content you can schedule to go out from the platform directly, at least not at the time of writing.
The immense power of Ocoya's AI copywriter is unrivaled, making you armed and ready to craft persuasive and engaging copy with a single click. Supporting 28 languages, this innovative tool effortlessly generates captivating content, be it product descriptions, ad copy, blog titles, or complete social media posts. In a matter of seconds, you'll have a multitude of compelling variations at your disposal, empowering you with limitless possibilities to captivate your audience.
Sprout Social comes with several collaboration features. You can, for example, see when a team member is replying to a message, view report on who replied to what messages, assign tasks from within the platform as well as filter them. The platform also comes with advanced features such as allowing you to measure your team’s productivity, displaying a calendar that displays each member’s role and responsibilities, and it even lets different members collaborate on drafts.
With Ocoya, you can effortlessly create collaborative workspaces that enable seamless teamwork, ensuring all project-related files are neatly organized in a single location. Enjoy the flexibility of multiple workspaces and easily switch between them as needed, while customizing each workspace to your preferences with personalized themes and color combinations. Adding new users is a breeze—simply send email invites through Ocoya and assign appropriate roles such as admin, manager, or viewer to maintain precise access control over the platform's features and functionalities.
Even though Sprout Social supports popular eCommerce solutions such as Shopify, Facebook Shops, and WooCommerce, the list is by no means as extensive as Ocoya’s. It does, however, come with full support for social commerce, meaning you can seamlessly post your product offerings to your social media channels. Combine this with additional CRM features, it becomes easy to see exactly where each and every user stands in regard to the buying process.
Ocoya seamlessly connects with your online store, silently importing all your products in the background. Whether you're on Shopify, WooCommerce, BigCommerce, Etsy, or Ecwid, Ocoya supports all major eCommerce platforms. With this integration, you can effortlessly craft witty social media posts to promote your products, all within the Ocoya platform. Take advantage of its AI content generation module, which can do the thinking for you, unleashing your creativity. And that's not all! Ocoya's eCommerce module goes the extra mile by offering a one-click background removal feature for your product images. To top it off, the platform intelligently fetches the most relevant hashtags for each social media network, saving you precious time that can be better spent on growing your business.
8. Customer support
Sprout Social does offer customer support that’s operational 24 hours a day, however, it does not respond over the weekend. You can initiate a live chat, reach out via the official Twitter channel, phone them up, or open a ticket. Alternatively, there’s also Sprout Social’s YouTube channel where you can learn various tips and tricks on how to use the tool to its full potential.
Explore the wealth of knowledge within Ocoya University, an expansive library that provides comprehensive answers to your most pressing inquiries. Delve into the FAQ section and discover a collection of insightful articles. Additionally, Ocoya offers an engaging YouTube channel, where you can witness firsthand demonstrations of various platform features. Lastly, join the vibrant Ocoya Facebook group to connect with fellow users, fostering a supportive community where mutual assistance thrives.
G2: Ocoya maintains an impressive 4.7 out of 5 star rating. Compared to Sprout Social’s 4.4, that’s a victory!
Trustpilot: Once again, Ocoya blew out of the park with a 4.7 out of 5 stars rating, decisively overshadowing Sprout Social’s measly 2.0 stars.
Capterra: As if it was a trend of some sort, Ocoya’s 4.7 star average still shines. Sprout Social’s 4.4 is not too shabby, but it does pale in comparison.
10. The verdict
Everything considered, these are great social media scheduling tools indeed, albeit they do come with their fair share of differences. And in certain categories, Ocoya has its contender beat, no questions about it.
For starters, there is the pricing. Unless you’ve got a boatload of money you can afford to spend on on SMM tools, you’re going to go with Ocoya. End of story.
Feature-wise, Sprout Social is as extensive as it gets. The question is, do you really need the kind of features that it offers, or would you rather have something that’s laser-focused on what it does best and excels at it in every possible way? That’s on you to decide.
When it comes to integrations, it’s very much a tie. One thing you’ll notice is that the tools integrate different third-party services, although there is also a decent degree of overlap.
You’ll notice that Ocoya’s AI content generator is much better developed and lets you generate content to send out at your heart’s desire, allowing you to compose powerful sales copy and engaging content even if you don’t speak a word of English or any of the other 28+ languages it supports.
Both tools support collaboration, so it’s very much a tie in this category.
Moving on to eCommerce, Ocoya has Sprout Social beat, hands down. Although both support key eCommerce platforms, Ocoya goes far beyond that by also adding Ecwid, Bigcommerce, Etsy, and similar, thus extending the repertoire to cover all that you could possibly need.
Customer support is a matter of debate. One thing we can say for sure is that Ocoya’s library is far superior and so is the community that helps each other out in time of need.
Finally, Ocoya is much better rated on high-authority customer review portals like G2, Trustpilot, and Capterra. Looks like the people have spoken!
In summary, bringing all of these points together, you will find that Ocoya is a much better deal. Not only does it price itself within reach of most people’s marketing budget, but you also get incredibly lot in terms of features. Given how it outperforms Sprout Social in multiple areas despite the fact it doesn’t cost nearly as much money, the verdict pretty much writes itself.