22 Best Content Creation Tools for Social Media

Joanna Kelleigh
8 minutes
January 12, 2024

Social media is a great way to connect with friends and family, but it can be hard to create exciting and engaging content. Fortunately, many content creation tools are available that make creating social media content more accessible.

Some of these tools are free, and some of them are paid. It is essential to choose the right tool for the task at hand.

Today, we'll discuss some of the best online content creation tools for social media in 2023. These include platforms for everything from creating visuals to scheduling them. After reading this guide, we guarantee that social media content creators won't have to struggle to make their content anymore.

In this article, we are going to cover the following questions:

  • What are the best content creation tools online for 2023?
  • Which tool should online content creators use?
  • Why are content creation apps essential for social media content creation?

So, if you're an online content creator and want to make your life easy, this is a must-read guide!

What are Content Creation Apps used for?

There are a variety of content creation apps that can be used for different purposes. Some apps are designed to help with writing, while others are focused on assisting with design or photography. No matter what your needs are, there is likely an app that can help you create great content. And we’ll list and discuss them all!

Types of content

When it comes to content creation, there are many different types of content, including memes, infographics, videos, how-to tutorials, and so on. There is a huge list of viral content ideas, but here we’ll discuss only the most common and general types.

Written Text

The most common type of content is text. This can be in the form of a post, a tweet, or even a comment. Make sure your text is clear and concise and includes a call to action if appropriate. 


Another type of content is images. Images are a great way to capture attention and can be used to promote your product or service. Be sure to use high-quality images that are relevant to your topic. Content like memes, infographics, quotes, etc., fall under this category.


Videos are also popular on social media and can be used to promote your product or service or simply share information with your followers. Videos should be short and engaging and include a call to action if appropriate. 

Tools for Content Planning & Research

Google Trends
Content creation tools - Google Trends

When planning content, it's essential to know what people are already interested in. Google Trends, a completely free tool, can help with that by showing you the relative popularity of different keywords and topics over time. 

You can use it to find out what's trending right now and which topics have been gaining or losing traction for a while. That information can give you a good idea of what content to create and how to pitch it.

Content creation tools - BuzzSumo

BuzzSumo is a content planning and research tool that allows you to see the most popular content across all social media platforms. You can use it to see the most popular content for any topic and find new influencers to promote your content. BuzzSumo also offers a 30-day free trial.

Content creation tools - AnswerThePublic

Content creation tools -

AnswerThePublic is a great free tool for content planning and research. It allows you to see what questions people are asking about your topic on Google. This information can help you determine which topics to cover in your content and how to frame your content in a way that will be most relevant to your audience.

Tools for Creating Visuals

Content creation tools - Ocoya (Visuals)

Ocoya is a web-based application that allows you to create visuals for your social media posts easily. It has a library of templates and icons that you can use. You can create visuals for Facebook, Twitter, LinkedIn, Instagram, etc.

One of the things about Ocoya is the variety of templates it offers. You can choose from templates for creating infographics, social media posts, flyers, or event invitations. There are also tons of icons, objects, animations, and images to choose from, so you can create visuals that match your brand’s style.

Adobe Photoshop
Content creation tools - Adobe Photoshop

Adobe Photoshop is one of the most popular tools and offers a wide range of features. Photoshop can be used to create graphics, logos, and so on. It also allows users to edit photos and add text. 

Adobe Photoshop is not a web-based application, so people have to purchase and download the desktop version, which is quite time-consuming.

Content creation tools - Canva

Another popular tool is Canva. Canva is a web-based application that makes it easy for anyone to create visuals. It offers a wide range of templates and tools that can be used to create designs for social media, presentations, and other projects.

Tools for Creating Text Content

Content creation tools - Grammarly

Are you looking for a tool to help you create text content that is clear, concise, and error-free? If so, then you should consider using Grammarly. 

Grammarly is a web-based application that helps you proofread and correct your writing. It can be used to proofread emails, social media posts, essays, and other types of writing.

Grammarly is available as a free or paid subscription. The free subscription includes basic grammar and spelling checks, while the paid subscription offers more features, such as plagiarism checking and advanced grammar corrections.

Content creation tools - Ocoya (Writing)

You are probably thinking about why we have listed Ocoya here again. Well, Ocoya is just more than a simple tool. It does not only allow users to create visuals but also has a built-in AI writing assistant that helps you create written content within seconds. 

Ocoya also has a scheduler, which means you can do everything from creating posts to scheduling them from only one platform. You can create content not just for social media but literally for almost everything, from blog intros to Google Ads. Ocoya also has a free plan for new users.

CoSchedule Headline Analyzer
Content creation tools - CoSchedule Headline Analyzer

Do you want to improve your headlines for your blog and social media posts? Check out the CoSchedule headline analyzer! This tool can help you enhance your headlines’ effectiveness by showing you how well they score on critical metrics such as length, headline type, and more.

Tools for Creating Video Content

Content creation tools - Loom

Loom is a video creation tool that is quickly gaining popularity among social media users. The app allows you to create videos of yourself or others in a matter of minutes. There are several different types of videos that can be created using Loom.

The most common type of video is a tutorial. This type of video can be used to show someone how to do something by walking them through the steps. Tutorials are great for social media because they are helpful and engaging. 

Content creation tools - InVideo

InVideo is a powerful online video creation tool that enables users to create videos for social media quickly and easily. There are several different types of videos that can be created using InVideo, including product videos, how-to videos, and company overviews. 

In addition, InVideo offers a wide range of templates and tools that make it easy to add text, images, and other multimedia content to your videos. 

Content creation tools - Animaker

Animaker can help you create video content quickly and easily. There are many types of animation that you can create with Animaker, including 2D animation, 3D animation, and motion graphics. 

You can also add text, music, and sound effects to your videos. Animaker is easy to use. You can create videos in minutes by using templates or by creating your own designs.

Tools for Creating Audio Content

Content creation tools - Audacity

Audacity is a free and open-source audio editor and recorder. It's available for Windows, macOS, and Linux. Audacity can be used to edit audio files, create new audio files, and record live audio. It has a variety of features that make it helpful in creating content for social media.

Adobe Audition
Content creation tools - Adobe Audition

Adobe audition can be used to create audio content for social media. It allows you to create and edit music, voiceovers, and sound effects. You can also use it to mix and master audio files. It is considered the best tool for beginner podcasters.

Tools for Creating GIFs

Content creation tools - GIPHY

GIPHY has been used for years as a tool for creating GIFs. It’s simple to use and can be accessed through a web browser. You can create GIFs from videos or photos, and there are dozens of filters and editing tools to choose from. 

What’s more? If you’re an Ocoya user or planning to become one, you can directly find GIFs from GIPHY within the Ocoya dashboard, so you don’t have to switch tabs again and again.

Content creation tools - GIFPal

GIFPal is another web-based tool that lets you create GIFs from photos. Just take a picture using the webcam or select one from your computer. With just a single click, you can make an animated GIF. 

Tools for Creating Memes

Content creation tools - Imgur

There are many different types of tools that can be used to create memes for social media. One popular tool is Imgur, which allows users to quickly and easily create memes from images they find online. Imgur also offers a wide variety of templates and tools that can be used to create custom memes.


There are many different ways to create memes, but one of the easiest is using a tool like Imgflip. Imgflip makes it easy to add text and stickers to photos and then share them on social media. You can also create GIFs and charts with Imgflip. You can also upload your own picture and edit the text as you like.

Tools for Creating Shortening Links

Content creation tools - Ocoya (URL Shortener)

Ocoya offers a free link shortener - with no ads - for you to reduce the size of your URLs. You can also bulk shorten if you have many links, in addition to generating a QR code for each link to visually share your content.

Content creation tools - Bitly

Bitly is a popular URL shortening service used to make long URLs shorter. This can be especially helpful when sharing links on social media sites like Twitter, where character space is limited. Bitly offers a variety of tools and options for users, including the ability to track clicks and measure shortened URL performance.

Content creation tools - TinyURL

There are many different types of link shorteners, but one of the most popular is TinyURL. This tool allows you to create a shortened URL for a specific web page, which can then be shared on social media sites like Twitter and Facebook.

TinyURL is simple to use – just enter the website address into the text box on the home page and click “Make TinyURL.” The shortened URL will be automatically generated and displayed in the box below. You can then copy and paste this link into your social media post or email. 

Tools for Scheduling Content

Content creation tools - Ocoya (Scheduling)

As we mentioned earlier, Ocoya is a tool that doesn’t only allow users to create attractive posts but is also helpful in generating text with its AI writing assistant. What’s more? Ocoya makes it easy to create and publish content for social media.

With Ocoya, you can schedule and publish the content on multiple social media platforms with just a single click. 

Content creation tools - Buffer

Buffer, another scheduling tool for social media, allows you to schedule posts and queue them up for distribution at specific times. You can also add multiple accounts, which is great if you have a personal account and a business account.

Tools to Generate Hashtags

Content creation tools - Hashtagify

Hashtagify allows you to search for specific keywords and then shows you the most popular related hashtags. This can help you to choose the right hashtag for your post and ensure that it reaches a larger audience.

Content creation tools - HashtagsForLikes

HashtagsForLikes is another hashtag generator that creates hashtags for social media posts. The generated hashtags are unique and specific to each user, making it the perfect tool for anyone looking to increase engagement on their social media posts.

Content creation tools - Ocoya (Hashtags)

Ocoya can also generate relevant and trending hashtags for you and it is as easy as 1, 2, 3! Within the caption editor simply click on the ‘Quick Hashtags’ button and the hashtags will be generated instantly - all of which will be relevant to your caption and trending at this moment in time.

In conclusion, there are many excellent content creation tools out there to help social media managers and content marketers. We recommend everyone to try out Ocoya’s free trial, as it has everything that you need as a social media marketer, from designing pictures, writing captions, and generating hashtags to scheduling them.

Hopefully, this article has helped you find the right tool for the job. Now it's time to get creative and start producing some excellent content!

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