20 Sprout Social Alternatives to Automate Your Social Media Posting

Simon Orgulan
12 min
read
Technology
November 17, 2022

Having just 24 hours of time at your disposal on any given day, all while juggling other responsibilities, can make it hard to find the time necessary for growing your social media channels. To make matters worse, the ideal timing to post may differ for each. If you want to maximize the engagement of your audience, you may not have any other choice but to drop everything you’re doing and show up only for the sake of getting it in when it counts.

For the lack of a better term, this can quickly get tiring. If only there was a software solution to automate your social media posting, right?

Well, the clever folks at Sprout Social came up with exactly that. As time went on, many Hootsuite alternatives sprang up as well, with Sprout Social being just one of the numerous options at your disposal if you want to get your feet wet in social media automation.

All of these tools have something in common: they allow you to schedule your posts in advance, down to the exact minute you want them to be posted, completely hands-free. This way, you can prepare all of your content in advance and work on growing your social media presence at your convenience rather than having your schedule dictated by the ideal posting times.

Below, you will find what we consider to be the best Sprout Social alternatives (in no particular order of importance). We will also list each one’s pros and cons so you can make a better decision and pick the most suitable solution for your social media scheduling needs.

1. Shameless Plug: Ocoya

Ocoya Sprout Social alternative

Of course, no Sprout Social alternative list would be complete without mentioning Ocoya, our very own social media post scheduling solution. Since it’s completely cloud-based, there’s nothing to install, giving you the option to access it from any device that has a modern browser installed on it.

Once you’re inside its intuitive and user-friendly interface, you’ll be able to draft and schedule content to be posted to:

- Facebook

- Twitter

- LinkedIn

- Instagram

- (more to come soon)

To be a true Swiss Army Knife of social media marketing, Ocoya integrates Travis AI, a cutting-edge tool that uses the most sophisticated modern algorithms that have the capacity to create content for you without lifting a finger, thus saving you a boatload of money that you’d otherwise have to spend on hiring copywriters and social media management agencies.

If you’re an eCommerce owner looking to use social media to promote your products, you’ll be delighted to know that Ocoya lets you import your entire Shopify or WooCommerce product catalog with a single click. Then, you can pick the product you’d like to promote, and the tool will do all the rest for you.

You can pick the exact times you’d like your posts to go live. In case you make a mistake, you can always visit the calendar section from where you can make your corrections on the fly. Thanks to how easily it integrates with Pixabay, Pexels, Canva, Unsplash, and other similar graphics libraries, it won’t take you long to enrich your posts with multimedia elements.

With Ocoya, you’ll never waste time again with having to find the perfect hashtags – it will generate them for you with a single click. Thanks to its integrated analytics and even its very own Jubb.ly link shortener, you will be able to see exactly what posts are your top performers, thus making them easy to replicate in the future.

Did we mention it also has a free plan that doesn’t hold back any punches? We invite you to create your free account today!

PROS:

- Intuitive and easy to use

- AI-powered automated content and hashtag generation

- Third-party integrations

CONS:

- May be laggy at peak times (this will no longer be an issue with the launch of the new version)

2. Sendible

Sendible Sprout Social alternative

Sendible is one of the top Sprout Social alternatives. It stands out as the social media management solution that’s catered towards agencies and starts at $29 a month, with $89 being its medium-sized plan. It even comes with a $399 monthly plan that’s meant for larger teams.

This social media scheduling tool is compatible with pretty much every social media platform out there (you can also use it for posting to multiple social networks at the same time). In addition, you can use it to publish content to your self-hosted blog that’s powered by WordPress or other publishing platforms such as Medium, Blogger, and Tumblr.

To measure your results, Sendible comes with an analytics dashboard that tracks all the relevant metrics. Once you’ve determined your top performers, you can set it to be posted on repeat at predetermined intervals.

PROS:

- Suitable for agencies

- Analytics dashboard

- Easy to spot top performing posts

CONS:

- Can come across as disorganized

- Some features can be laggy

3. AgoraPulse

AgoraPul Sprout Social alternative

One of the Sendible alternatives is AgoraPulse. The lowest tier of monthly billing plans starts at $39 and is meant for individual users. The monthly subscription packages top at $239 a month for agencies. In essence, each tier allows for a higher number of users.

As is the case with other Sprout Social alternatives, you can use it to post to various social media channels like:

- LinkedIn

- Instagram

- Twitter

- Facebook

- YouTube

You can also use it to measure the level of engagement your posts are getting. This allows you to identify the winners without breaking a sweat, so you can re-queue them as needed.

PROS:

- Easy to use

- Marks the posts you’ve already replied to

CONS:

- Could use third-party integrations

- Engagement platform has a steep learning curve

4. Feedly

Feedly Sprout Social alternative

Feedly is amazing for those who prefer to keep things organized and assign labels to the feeds that feature similar content. This is super useful when researching what your competitors have posted about so you can come up with the best content ideas for your own posts. It contains RSS feeds, but also pulls in content from other news, blogs, or social media sources.

Apart from being a feed aggregator, it’s also one of the best AgoraPulse alternatives for you to try. With just a single click, you can share any social media post of your choosing or schedule it to be posted at some point in the future. Through a built-in editor, you can custom-tailor each and every post to your liking or schedule it exactly as is. This comes in handy when you just want to populate your social media channels with content as quickly as possible.

PROS:

- Group multiple feeds together

- Comes with an iPhone app

CONS:

- Can’t search through feeds

5. Loomly

Looml Sprout Social alternative

Loomly is a Feedly alternative with a similar concept, but slightly different execution. In addition to allowing you to schedule your social media posts through a clean and organized interface, it also lets you set and manage workflows so every team member knows the exact status for each post. These can be marked as:

- Requires edits

- Pending approval

- Draft

- Published

- Scheduled

- Approved

The plans range anywhere from $26 a month to $269 a month, with each giving you more user slots than the previous one. There is also a free Loomly trial if you want to take it for a spin.

In general, Loomly allows you to post something you’ve pulled directly from a RSS feed or customize it to your liking. It also allows you to track your mentions and reply to comments and messages without having to leave the cloud-based platform.

PROS:

- Affordable

- Intuitive

CONS:

- Calendar can be clunky

- May require additional integrations to publish

6. Iconosquare

Iconosquare Sprout Social alternative

Another one of Loomly alternatives is Iconosquare. Mostly hailed for its powerful analytics, this is a powerful social media multi-posting tool that lets you automate your content marketing campaigns and have them be posted to:

- Facebook

- Twitter

- LinkedIn

- Twitter

You can opt to have your content posted to either one of these individually or multiple social media networks at the same time. You can also schedule the first comment to be posted right after the post goes live. In case there’s a particular set of hashtags that you tend to use often, Iconosquare makes it easy to re-use them at will.

In case you want to integrate photos into your social media posts, Iconosquare makes it easy for you to upload them from multiple sources like Dropbox, OneDrive, Google Drive, or your local device. Thanks to the tool’s integrated image tagging, you’ll know whether you’ve already used a particular image in one of your posts so as to avoid duplication.

PROS:

- Image tagging

- Post automation

- Detailed analysis

CONS:

- Can be buggy at times

- Not all platforms are supported

- Customer support leaves a lot to be desired

7. Crowdfire

Crowdfire Sprout Social alternative

Along the standard selection of supported platforms, Crowdfire is one of the Iconosquare alternatives that also supports posting to TikTok. In addition, you can use it to pull in content from your online store, Twitch, or Youtube to repost it as many times as you’d like.

Of course, you can also use it for content curation purposes, since it supports searching from multiple RSS feeds based on the topic that interests you. Once you’ve found the perfect thing to post, you can then utilize its calendar feature to schedule it in advance to be posted at the exact time and date that fits you. Once your queue starts running dry, Crowdfire will let you know it’s time to prepare some new content.

Plus, it comes with a free plan to test it out before committing to the $74.98 monthly plan, the most expensive of the bunch. Since the latter also throws in social listening, competitor analysis, custom analytics and reports, it may be worth the difference in price.

PROS:

- Free plan for up to 2 accounts

- Daily reminders

CONS:

- Promotion tool only works with WordPress or Blogger

- You’ll need Premium to view the calendar

8. Buffer

Buffer Sprout Social alternative

If you’re looking for a Crowdfire alternative with a freemium model, try Buffer. Of course, the paid version comes with unlimited scheduled posts you can make, but if you just want to give it a whirl to see if it’s to your liking, the free plan will let you post up to 10.

Buffer was built on the concept of letting you prepare content in advance to be automatically published at a predetermined time and date. As a matter of fact, Buffer comes with built-in post times suggestions for each social media network, so you won’t have to resort to guesswork either.

In case you want to do your own testing, you can take advantage of powerful and detailed analytics that track the engagement level of your posts.

PROS:

- Manage multiple social media accounts from the same central hub

- Content suggestions

- Role-based account permissions

CONS:

- Uploading multiple images can be awkward

9. Planoly

Planoly Sprout Social alternative

What started out as a visual planner for Instagram evolved into some of the most powerful Buffer alternatives that also supports Twitter, Facebook, and Pinterest. With Planoly, creating the perfect social media marketing strategy will be a breeze. Then, you can schedule your posts to go out at the perfect times.

Its detailed analytics are some of the features that stand out the most. The way it allows you to edit your posts is another big one. To help your content be noticed, you can insert stickers or choose a custom template with just a few clicks.

Along with some industry-standard paid plans, there’s also a free plan so you can try it out with no strings attached.

PROS:

- Detailed analytics

- Easy account integration

CONS:

- It’s possible to integrate Twitter and Facebook only through Instagram

10. Tailwind

Tailwind Sprout Social alternative

Tailwind is another Planoly alternative that focuses on visual marketing, thus making it a natural choice for your Pinterest and Instagram marketing campaigns. Apart from that, you can use it to discover what kind of content works for your competitors, monitor conversations, and schedule posts to be posted at a time of your choosing.

Thanks to its drag and drop approach, you won’t need to spend too much time learning the ropes. Plus, Tailwind allows you to upload images in bulk in case you have a huge batch to post. If you like to repost the same content often, you can click the “shuffle” button to keep your queue fresh and varied.

To nail the perfect timing, you can also take advantage of Tailwind’s post times suggestions that are based on concrete stats. This social media scheduling tool starts at $9.99 a month for the basic plan, $19.99 for the middle tier, and there is also a separate plan for Enterprises.

PROS:

- Affordable pricing model

- Bulk image upload

- Content shuffle feature

CONS:

- No free trial

- Access to support costs extra

11. MeetEdgar

MeetEdg Sprout Social alternative

MeetEdgar is a popular Tailwind alternative that comes with all the essential bells and whistles of social media content scheduling. It supports a wide range of social media platforms, including:

- Facebook

- LinkedIn

- Twitter

At some point, they promised to add Pinterest and Instagram support as well. Either way, you can enjoy unlimited content queuing and classify your posts under relevant categories such as quotes, questions, blogs, promo materials, etc.

You can set it to re-publish your posts over time, so as to maximize the number of eyeballs that will see your content and thus squeeze some extra juice out of it. With a $49 a month price tag, you always know exactly what you’re getting for your money.

PROS:

- Automatic content republishing

- Assign categories to your posts

- Analytics

CONS:

- Requires you to sign in on multiple platforms individually

- Not all social media networks are supported

12. CoSchedule

CoSchedul Sprout Social alternative

If you’re looking for a MeetEdgar alternative that allows you to manage multiple social media channels from one central spot, give CoSchedule a try. Since it allows you to organize every project per client, it’s a suitable option for agencies and social media managers.

At just $29 a month, you will get access to:

- Calendar

- Social promotion features

- Business analytics

- Email marketing integrations

If you choose to upgrade to the higher pricing tier, CoSchedule will give you access to other features to boost your social media marketing campaigns.

At any rate, this is a great central hub for managing all of your blog as well as social media content from. At the time of writing, CoSchedule supports:

- Facebook

- Twitter

- Pinterest

- LinkedIn

- Instagram

PROS:

- Central hub for blog and social media content scheduling

- Organize every project per client

CONS:

- Not the most intuitive layout

- No bulk upload feature

13. Tweetdeck

Tweetdeck Sprout Social alternative

If you’re mostly active on Twitter and are looking to reduce your costs to the bare minimum, Tweetdeck is another viable CoSchedule alternative. If you’re willing to stomach the drawback of it being designed for Twitter exclusively, you get access to a comprehensive social media post scheduling tool that is completely free to use.

Once your free account is created, you’ll find that Tweetdeck makes managing and posting to multiple Twitter profiles an absolute breeze. Through a user-friendly and intuitive dashboard, you’ll be able to schedule your tweets far in advance. On top of that, you’ll also be able to monitor your mentions, messages, notifications, and other activity in real-time.

Thanks to its customizability, it also gives you the freedom to add custom columns showing other information such as:

- Followers

- Likes

- Scheduled posts

- Collections

- etc.

With its editor, you’ll be able to modify a message before it gets posted and attach images to it if so desired. Overall, Tweetdeck is one of the best Hootsuite alternatives with a free plan.

PROS:

- Free

- Updates in real-time

- Customizable columns

CONS:

- Twitter Cards are not supported yet

- No support

14. Later

Later Sprout Social alternative

As the name suggests, Later lets you schedule your posts in advance. Although it supports a myriad of social media networks, it was mainly designed to be a tool for Instagram marketing, thus making it a viable Tweetdeck alternative, especially if you’re looking for a social post scheduling tool that is a bit more versatile.

Its Instagram-centric design, however, makes the experience slightly different compared to other tools from this list. The first step starts with selecting an image to post. After it finishes uploading, the interface will ask you to create a caption for it. Alternatively, once your image library grows, you’ll also be able to select an image from it directly. To help you organize it, Later allows you to add notes and stars to it so it doesn’t get too chaotic.

In case you’re on one of Later’s paid plans, you’ll also be able to upload videos.

PROS:

- Image and video support

- Drag and drop based

CONS:

- Primarily meant for Instagram

- Analytics could use some improvement

15. NapoleonCat

NapoleonCat Sprout Social alternative

Its versatility and user-friendly experience makes NapoleonCat a great Later alternative. Apart from offering the classic post scheduling features, it’s of great help when researching topic ideas as it lets you monitor and keep notes of your competitors’ social media channels.

In case you’re working with a team, this tool lets you assign roles and permissions to each, making collaboration a breeze. The platforms it supports are:

- Facebook

- LinkedIn

- Google My Business

- Twitter

- Instagram

Through a single dashboard, you’ll be able to manage all of your social media channels hassle-free. NapoleonCat will also show a post preview to ensure that the end result matches your exact specifications. From there, you will be able to either post it directly or schedule it for later. Either way, the tool comes with built-in performance tracking, showing you how well you’re doing in terms of reach, click-throughs, and engagement.

In terms of pricing, NapoleonCat is quite a bit more flexible than other Sprout Social alternatives. For the most part, it’s going to be based on how many users you will have collaborating with you, thus making it a suitable choice for small businesses.

PROS:

- Flexible pricing

- Post previews

- Performance monitoring

CONS:

- Can sometimes glitch out

16. Post Planner

Post Planner Sprout Social alternative

If you’re looking for a social media management tool that integrates seamlessly with both Facebook and Twitter alike, look no further than Post Planner. On top of that, it also allows for scheduling posts on:

- LinkedIn

- Pinterest

- Instagram

Post Planner makes it incredibly simple to monitor all the relevant stats under one roof. In addition, it keeps up to date with the prevailing social media trends on your behalf, which can help you structure your social media marketing strategy the right way. Based on the data it pulls from millions of Twitter profiles, Reddit subreddits, and Facebook pages, you can create the kind of content that is bound to resonate with your audience.

It’s also worth noting that Post Planner is super detailed in the way it lets you pick the perfect timing for your posts to go live thanks to its capacity to adapt to multiple time zones. In its advanced analytics and reporting section, you’ll be able to pinpoint exactly what works and what could use a bit of refinement.

Although there is a 30-day free trial, the form will ask for your credit card information (you can cancel at any time).

PROS:

- Cutting-edge post timing features

- Legally curate content at the click of a button

- Responsive and knowledgeable support

CONS:

- Can be a bit iffy when posting to Facebook

- Uploading videos can be a challenge

17. Brandwatch

Brandwatch Sprout Social alternative

Brandwatch is one of the many Post Planner alternatives you can try. Formerly known as Falcon.io, this is more than just a run-of-the-mill social media post scheduling tool, offering features like engagement tracking and listening in on social media trends. Whether you’re a small business or a large enterprise, you are bound to find a suitable pricing plan for each.

Every post you schedule will be visible on the calendar page, giving you a useful overview of what’s still left to be posted. It supports multiple social media networks and you can structure your post inside its editor that also supports image and video integration. In case you’re working with a team of freelancers or in-house staff, Brandwatch allows you to assign roles and permissions to each.

In case you’re going to be using it to respond to comments, pay attention to how it allows you to set up custom response templates, thus allowing you to generate targeted replies like clockwork.

PROS:

- Supports multiple social media networks (including TikTok)

- Multimedia content integration

- Deep insights and audience tools

CONS:

- Can get overwhelming at times

- Filtering doesn’t always get it right

18. Monday

Monday Sprout Social alternative

Although Monday wasn’t specifically designed for social media post scheduling, that functionality was added to it later on. Other than that, this tool excels at upping the productivity and improving the workflow of your team by letting you create boards for task management.

On the social media side of its offerings, Monday allows you to create campaign ideas as well as monitor the progress and status of each campaign. If you have a social media team on the task, they can contribute by proposing content ideas straight from the platform.

Much like its task management boards, Monday displays the status of each post and assigns a label to it (it can either be upcoming, live, completed, or stuck). The statuses are updated live.

PROS:

- Team collaboration features

- Organized task management

CONS:

- The interface could do with a redesign

- Time tracking can can occasionally glitch out

19. Onlypult

Onlypult Sprout Social alternative

If you’re looking for a social media post scheduling solution that’s primarily geared towards agency use, Onlypult is one of the top Monday alternatives. You can use it to schedule content to be posted to various social media channels, but also to various blogs and messengers, thus making it quite versatile.

At the time of writing, it supports:

- Telegram

- Tumblr

- Instagram

- Twitter

- TikTok

- Pinterest

- Medium

- LinkedIn

- Facebook

- Vkontakte

- and many others

By offering four different pricing plans, there is bound to be something for everyone. As for the tool itself, not only does it let you post images and videos, you can also edit these multimedia elements without leaving the application. Giving you the ability to schedule your posts is one thing, but did you know it also allows for automatic post deletion? This can come in handy if you’re giving out time-sensitive coupons and discounts, for example.

Through its clean and organized calendar, it’s easy to see exactly when each piece of content is scheduled to be posted. It also comes with additional features like tracking your mentions and helping you find discussions on social media.

PROS:

- A suitable price point for everyone

- Automatic post scheduling (and even deletion)

- Multiple user roles

CONS:

- Photo editor sometimes doesn’t work as intended

20. PromoRepublic

PromoRepublic Sprout Social alternative

PromoRepublic has a multi-tiered pricing structure that makes it a suitable choice for both individual users and businesses alike. Once you’ve prepared your content and visuals, the tool lets you schedule it in advance for it to be automatically posted at your convenience.

You can manage everything through one multi-encompassing calendar, from where your posts will be published to any combination of the following:

- LinkedIn

- Twitter

- Facebook

- Pinterest

- Instagram

In addition to its run-of-the-mill post scheduling capabilities, PromoRepublic also excels at helping you draft your posts by giving you access to a rich graphics library. Once your content finally sees the light of day, you will be able to measure what type of posts perform best through its integrated reporting and analytics features.

PROS:

- Excellent tracking and analytics

- Integrated graphics library

CONS:

- Lack of collaboration features

- No third-party integration

With the help of these sophisticated tools, social media post scheduling no longer needs to be a chore. Simply prepare a month’s worth of content in advance, schedule it, and forget it. Pick any Sprout Social alternative from our list and see if it offers the features you’d like to see. With these top-of-the-line tools, you can’t go wrong.