Generative Social Media Marketing: An AI-Driven Approach

Simon Orgulan
8 min
January 12, 2024

With the emergence of ChatGPT, the world of content creation has changed forever. All of a sudden, you now have access to your own state-of-the-art writer, coach, and designer in one, a worker that never gets tired, moody, or asks for a raise (in fact, it doesn’t ask a penny in for its services).

Although there were attempts at making similar AI-based solutions in the past, with some of them being quite decent, ultimately, none were as revolutionary as this particular one – a literal game-changer.

Throughout the weeks that followed, you could see every media outlet writing about it non-stop. Even the extreme isolationists who live under a proverbial rock had probably heard of it at that point. Alas, not all were brimming with excitement.

For those who make a living creating content, whether it be for social media, blogs, or other platforms, it was seemingly the beginning of a doomsday. After all, with a tool as potent as ChatGPT and its endless clones and derivatives, there would no longer be a reason for anyone to hire them… or so they thought.

The birth of a whole new generation of social media marketers

It turns out that content creators still play an instrumental role in marketing, despite the presence of such a cutting-edge technological behemoth. What they initially perceived as a threat to their livelihood, eventually became one of their most trusted allies.

Fast forward to today, content creators and marketers alike can hardly imagine what their day-to-day life used to look without it. It’s such a massive time saver that does all the thinking for you, but still requires human input and direction for best results.

Long story short, what we are witnessing is the birth of generative social media marketing. It’s giving rise to a whole new generation of social media marketers who can get more done than what has ever been possible, all while being able to bridge the skill gap that used to hold them back from achieving their full potential.

For instance, those who had a knack for writing great copy, but could not bear the thought of having to create their own visuals or working with a designer to get the job done, can now focus on what they do best. And those who’ve always had tremendous ideas but couldn’t get them into writing, can now leave the task to AI and hand-pick from a buffet of results it generates at the click of a button.

Interested in how generative social media marketing can pave the way to your success? Then keep on reading!

What can you do by leveraging the power of generative social media marketing?

Let’s suppose you’re sitting in front of a ChatGPT prompt or whatever AI tool you prefer to be using (hint: this includes our very own Ocoya). Or perhaps you’re just getting your feet wet in this crazy new world of AI-generated possibilities, not knowing what exactly these can do to grow your social media channels to new heights. The current state of technology will blow your mind!

Below, we’ve prepared some ideas for you that you can implement today:

Generate natural and convincing copy… in your language of choice!

Let that sink in for a moment. Not being a trained copywriter is now no longer an obstacle to being successful on social media.

You can, for instance, order Ocoya’s integrated AI copywriting module to generate multiple kickass posts simply by describing your products, services, brand, and goals in a simple sentence or two, then let it do its magic. After that, all it takes is for you to pick the version you like best and post it! It truly is that simple now – and you don’t even need to venture outside of Ocoya’s interface to get that post in.

Oh, and let’s not forget that the world is your oyster – let AI translate the razor-sharp copy you’ve had it generate into a language of your choice! Why limit yourself to the English-speaking markets if you can now address the whole world? This way, you can make your brand’s presence known in other segments of the market that used to be harder to access before due to a language barrier. It could very well turn out to be your most lucrative venture indeed!

Prepare the best social media strategy without having to do the research

We’ve written a whole piece on how to approach the art of preparing your social media strategy that works like a charm if you want to do B2B marketing. But the truth is, you’re going to have to study it up first before you can do the actual work. It surely helps if you’re interested in topics like these, but if this is simply a requirement for you to do your job, then your enthusiasm may have its limits.

But that’s okay! You see, AI can crunch the numbers and do the thinking for you. And don’t get your mind stuck on ChatGPT and its inability to scour the web for fresh content and the latest trends. There are other ChatGPT alternatives out there that can! Therefore, getting the answers as to what is currently the best social media strategy in niche X can be as simple as asking your chosen AI companion for it.

Create stunning images, videos and other visuals for your social media posts

Imagine this: you describe what you want the end result to look like, and your AI assistant will go to work to produce a masterpiece in less than a minute. The more specific you are, the more accurate the results will be. Stable Diffusion, DALL-E, Midjourney, and the list goes on. Pick your favorite and become your own Picasso!

You can even specify in what art style you want the image to be or even have it directly mimic the approach of a famous painter. Or, alternatively, you can provide an image that serves as a starting point and have AI modify it the way you want. Thanks to AI, you no longer have to be a Photoshop master (or hire one) to get your images ready for publishing on social media.

Have your on-demand coach ready to help you out

Everyone gets stuck at some point in their social marketing journey. At first glance, not being able to progress or solve a problem may seem frustrating, but if you look at it from another angle, it’s just an opportunity for you to expand your horizons, learn something new, and grow.

In the old days, you’d have to sit down and Google your day away up to the point of arriving at an actionable answer. These kinds of things easily have the potential to eat up your entire day if you let them, and sometimes, there will be no progress in sight, because the answers may be hidden in the deepest rabbit hole of some long-winded forum discussion. Ugh!

Nowadays, most people find it more time-efficient to simply ask their AI assistant of choice to provide the answers for them – keep in mind this can be on a wide range of topics, social media marketing included. And, if you know the answers are hidden deep within a forum thread or perhaps even a series of articles written by a known expert in the niche, you can copy and paste them in and ask AI to extract and summarize the key points for you.

Unlock the path to massive time savings

What is the main reason why businesses hire social media managers and copywriters apart from aiming to generate more leads and sales by publishing content? To save time! Most business owners don’t find writing particularly fun, and even if they happen to both be good at it and enjoy it at the same time, it’s one of the most time-consuming aspects of running a business and thus a major productivity bottleneck.

Now, you can have virtually unlimited access to your own personal AI writer that’s been trained on piles and piles of content written by the world’s greatest writers. Granted, it doesn’t always get it quite right and human editing may be necessary to get the content to where it needs to be, but it’s very, very close, not to mention that AI technology has now exploded globally and getting better with each passing month.

Even though AI-generated content is not perfect all the time and you might need to refine it manually in certain cases, utilizing these AI tools still yields massive time savings in the grand scheme of things. Whether you want to market your own business on social media or are being paid to promote someone else’s, AI tools of various sorts will help you save so much time, whether it be on actually producing the content itself or anything that goes along with it.

Not convinced? See how much you can accomplish with Ocoya's generative marketing features in as little as 5 minutes:

Bridge the skill gap with AI

A few years ago, you’d either have to bring the right skillset to the table if you wanted to play the social media marketing game or hire a professional to do it for you.

With generative social media marketing, however, this is no longer the case, at least not necessarily. Although outsourcing the task to an industry professional is still the best bet if budget is not an issue and you’d like to save the maximum amount of time possible all while making sure the job is done 100% correctly, investing a tiny bit of time to let AI generate the content for you can still be worth it.

Ultimately, it comes down to what excess resources you can afford to spare – your time or your money? Typically, startups try to do most things on their own because money can be tight in the beginning of an entrepreneurial journey. But even so, there is still the skill barrier that you need to overcome to make any kind of progress. AI can help you bridge that gap, and that can single-handedly make all the difference.

If anything, certain business coaches even recommend that young entrepreneurs go about doing most business-related tasks themselves, particularly if they in any way correlate to the growth of their business. From a business perspective, this approach yields multiple benefits:

- You save money

- You learn a wealth of knowledge along the way

- You become more resilient to scams and bad deals in the future when you finally start outsourcing (at that point, you’ll be more than familiar with how things go and what to look out for)

Where does AI fit in all of this? It’s like a Swiss Army Knife that chops down almost any kind of roadblock you may encounter along the way, regardless of your current skillset and background. It lets you be your own copywriter, designer, strategist, marketer, social media manager… you name it.

AI understands the concept of empathy on a cognitive level

Put your worries aside; AI, in its current form, is not a sentient being and it is not self-aware. And yet, despite all of these limitations, it still has the capacity to create content that resonates with human emotions. It may not be able to know what it’s like to experience certain emotions and it may not have the capacity to feel another person’s pain, but it absolutely can understand it, at least on a cognitive level.

Why is that important? Above all else, in generative social media marketing, we are trying to address people’s problems and needs. To do so, we must first understand where they’re coming from – only then can we create products and services that either make their lives easier or resolve their problems completely. And efficient marketing of such offerings requires using a tone of voice that resonates with whatever target demographics they are designed to cater towards.

See how all of it is connected? To elaborate this further, content that was written by a human for humans is almost always going to perform much better than content that appears as if it was written by a machine. But modern AI-driven machines can simulate what it takes to write with empathy and concern for your readers to such a degree that the difference becomes virtually indistinguishable.

Then, when we put all of these ingredients in a bowl, mix them together, and deploy the results in a social media marketing context, something magical happens. Without having to write a single word of content, you will get new leads, customers, and subscribers through a social media channel of your choosing.

Get your slice of the SMM pie with the power of generative social media marketing!

To wrap it up, generative social media marketing is clearly the way to expedite your business growth. Not that there’s anything wrong with doing it manually like you used to or outsourcing the task to a professional, but now, you have all the tools you need to compete with the world’s greatest social media marketers.

Even if you consider yourself to be one of them, think of all the time generative AI tools can help you save along the way. If nothing else, to generate an initial burst of ideas to use as building blocks and kickstart your thinking process. In a lot of cases, their output is so good these days that it’s practically copy-paste ready with minimal tweaks.

Finally, generative social media marketing with the help of AI is what finally allows you to take matters into your hands and find your own unique approach to promoting your business, all while optimizing your workflow for maximum efficiency and time savings. The AI revolution is here, and many social media managers and business owners are already using its raw power to dominate the social media sphere.

Sign up for Ocoya, and you can outcompete them all with its built-in GPT 4.0-based features. We have a free no-strings-attached trial to get you started!

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