How Do Social Media Algorithms Work?

Joanna Kelleigh
5 minutes
January 12, 2024

Social media algorithms are changing continuously, which makes it to keep up with marketing codes of conduct. There's no real way to know every detail that goes into every change, except we have a smart thought. Depending on the platform you use, your popularity aspirations and expectations will differ. The algorithm in play dictates where you rank in advertisements and content placement.

In this article, you'll come to know what an algorithm stands for, the different sorts of social media algorithms, and the optimisation of your content depending upon it.

Social Media Algorithms

What Are Social Media Algorithms?

An algorithm is a mathematical set of rules specifying how a group of information behaves. In social media, algorithms help keep everything under control, and helps with ranking search results and advertisements. On Facebook, for example, there is an algorithm which directs pages and content to show in a certain order.

Starting a year ago, there were approximately 4 billion internet users, and out of these users, around 3 billion were on social media. That is a massive undertaking to screen and manage. This is the reason algorithms are so urgent in determining the legitimacy and placement of social media records and content.

While there's no handbook on the numerous algorithms and how to look after them, we realize enough to maneuver the social media landscape and succeed. One of the significant movements witnessed in the previous few years is a user-friendly center, similar as the one Google positions by. This encourages social media users to submit relevant, great content, and engage with consumers.

Types of Social Media Algorithms

Social media algorithms shift by platform. Therefore, you can break it somewhere around those brands. The principal platforms are Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Here's a glance at each and how they're currently positioning content and users.


Meaningful customer engagement is the key to Facebook's algorithm format. It's created to concentrate on the importance and viewership of familiar, local and friendly posts, instead of the business posts.

Paid content is ranked separately yet revolves around engagement, customer response, and relevance to the subject matter. While user-friendly content is the key here, another strategy the Facebook algorithm took on recently is spam management. In the initial three months of 2018, Facebook located and discarded more than 500 million false records.


While Pinterest has a very different format and follower strategy, it is considered to be a social media platform, nonetheless. Its guided search method uses information collected from past content interactions to encourage new links. For example, in the past when you've previously viewed dogs as pets, Pinterest is more likely to show you more pets the next time you sign in.

The benefit to this interest themed algorithm is that it's continually indicating the user something Pinterest realizes they like. This tends to make the content more friendly and interactive.


Known to be a leader in B2B marketing, LinkedIn is a social media platform dedicated to networking, rather than building up on followers. It's currently the most well-known platform for Fortune 500 organizational use.

The site has developed an algorithm based on link and engagement, so solid and relevant content is the key to LinkedIn success. Even in the event that you don't have a great deal of links in your networking chain, you can fabricate this later in the event that you have read-commendable content.


Twitter is unique in that it positions its posts in relation to the user as well as to time and date posted. Fresh and updated material positions higher than day-old news. The number of comments a Tweet has will likewise influence its position.


Instagram is tied in with appearing whatever number of people as much data in a day as could be expected under the circumstances. Therefore, its algorithm focuses on every aspect of social media, from relevancy and link to engagement and content prominence.

The main reason behind the Instagram algorithm is to encourage the different types of comments, shares, likes, adds, and further posting.

Benefits from Social Media Algorithms

In the event that you remove anything from this article, ideally, it's that algorithms can help, not block. Some internet-based media clients see algorithms as ropes which tie us to a particular principle set, yet they likewise make a guide for progress. It's figuring out how to peruse that map which will assist you with beating contenders and ascend to the top.

Regardless of whether you're utilizing internet-based media for your own marketing needs, or you're addressing a customer, these platforms are a significant advantage to traffic and ROI. With a low overhead (they're free, all things considered), and negligible time responsibility, internet-based media can deliver expanded income with practically no yield.

The bonding between a brand and buyer has changed significantly because of the effect the social media has on people. It has given enormous control and capacity to shoppers and huge partnerships and notable brands presently don't have the purported high ground.

Social media assumes a massive part in the life of the average North American. Indeed, starting in 2017 Facebook was the third most viewed website on the globe, after Google and YouTube. With such countless users on these platforms, there's a need to create order, and an algorithm does precisely that.

Take Advantage of the Algorithms Using Ocoya

Algorithms are the most important thing in social media, focusing on rewarding more personalized and user-friendly content. Ocoya is the all-in-one social media content marketing platform that takes advantage of these algorithms to make your posts go viral. A post can be scheduled for a specific time or day, or even for an event like Black Friday. Ocoya helps you create content for your business and manage it on Facebook, Twitter, Instagram, LinkedIn and more. Built from the ground up with a focus on marketing automation and predictive analytics, we've got you covered no matter what social network you're using.

How to Create Viral Content to Beat the Algorithms

Ocoya is a great tool that allows people to create stunning social media posts which will help you take advantage of the social media algorithms. With some creativity and determination, you can create your next viral post within 5 minutes.

For just $15 per month, you can get the following features:

  • An amazing tool for social media post design.
  • Don’t know how to find hashtags? Don’t worry! With Ocoya, you can generate trendy and relevant hashtags with just a single click.
  • Find it difficult to write social media post captions? Ocoya offers an AI writing tool that allows people to generate social media post captions, blog intro paragraphs, ad copies, and so on.
  • It allows users to integrate their social profiles and schedule the social media posts for a specific time and date to publish. You can also check the analytics for your social media profile.

The features list does not stop here. Check out Ocoya features to get more information.

The following screenshots show you how you can create attractive and engaging viral content with just a few clicks.

Create Content

Step 1: Click on “Create”.


Step 2: Next, select the size of your post. You can also set a custom size. Once you set the size, a new window will pop up.

Step 3: Now, you can see the menu and templates on the left side. Choose the one that meets your needs.

Step 4: After designing your post, click on the “Export” button.

Here’s our Viral Post!

Ocoyan viral content

How do you feel about our “Viral Post”? Let us know!

Can you make a better post that can go viral? Show us! Try Ocoya for free today and subscribe to any plan later!

Social media algorithms will be able to tell who you are and what type of content you like. This is because the algorithm will have been created by a computer that has analyzed your posts and likes over the past months. The algorithm will then use this data to provide you with more relevant content based on your interests. Algorithms are the backbone of social media. They determine what content is shown to your followers and friends based on their interest, location, and other factors. There are many different types of algorithms that work in different ways to optimize your content for you! The social media algorithms are a mystery even to the most experienced of people. However, as you've read this article, I hope that you have gained some insight into how they work and what your content should look like for optimum results.

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