August 2023 Product Update

Aivaras Tumas
3 min
November 24, 2023

Another month, another product update. Our platform has undergone several updates that are bound to make an impact on performance, user experience, and functionality. So what have we been up to at Ocoya and how will our tireless efforts help make your social media marketing an absolute breeze? We can’t wait to tell you all about it!

What’s new?

Create your own AI - Meet the AI Prompt Library 📚👥👍

Do you find yourself running out of inspiration often? We hear you! We’ve developed an AI Prompt Library that will push you out of the writer’s block on demand, supplying you with an infinite barrage of creative ideas. Simply put, it’s a collection of prompts you can use to create groundbreaking social media captions, neatly organized into suitable categories. Want to ask an Ocoya community member for help? Now you can do so through our thriving Prompt Community that’s meant for exchanging prompts, sharing feedback, and helping each other grow. To conjure up a true community spirit, you can even upvote prompts you’ve found to be particularly useful.

AI post generator (Beta) 🤖✍️

At Ocoya, we know full and well that not everyone is a natural-born copywriter, and that’s okay! Thanks to our AI Post Generator, you will be able to generate top-performing social media captions like clockwork, even if you can’t spell your name. It’s based on the latest advancements in the field of artificial intelligence, and you can harness its power to generate natural-sounding content and social media captions at the snap of a finger. Each time you do, 2 AI credits will be deducted from your account. Since it’s still in beta, you can expect numerous improvements over time.

AI post generator on Ocoya
Share post with analytics 👥📊

We’re thrilled to introduce a new feature that will make collaboration with your external associates a walk in the park. With Share Post Preview, you will be able to effortlessly share a preview of your next social media post before it even goes live. This way, you will be able to polish it up to perfection with the help of your team members’ suggestions. After you’ve all agreed on how to proceed and decided to publish it, you will no longer need to resort to guesswork to determine how well it’s performing thanks to Visitor Analytics, a new feature that tracks it. This should arm you with deeper insights necessary to make data-driven decisions on how to proceed with your SMM strategy and tweak it if need be.

We upgraded our GPT-3 engine to GPT-4 🤖

If you’re impressed with what GPT 3.0 has to offer, wait until you’ve seen the power of GPT 4.0 as part of the upgrade we’ve made to our engine! Not only is it more accurate, but it also has the capacity to solve various content-related problems with an increased level of creative spark. Since the previous versions were known not to be too reliable when it comes to factual accuracy, this is a noticeable improvement in 4.0. Being multimodal, GPT-4 can generate complex outputs such as code snippets and images.

What’s next?

Adding new channels (GMB, TikTok, Pinterest, Facebook Groups, Reels, Shorts, Mastodon) 🔗

Ocoya isn’t called the Swiss Army Knife of social media management for no reason. With this in mind, we’re excited to announce that new social media networks will soon be added to the roster. In no time, Ocoya will support GMB, TikTok, Pinterest, Facebook Groups, Reels, Shorts, and Mastodon accounts you will be able to manage from a single place. Add API functionality on top of that, and you will be able to integrate them in any way you like using third-party software (this is optional).

Recurring schedules (with API) 🔁

If you’ve ever had your responsibilities involve social media management of any kind, it doesn’t take much to realize how often there’s a need to post the exact same thing at recurring intervals. To make the process as hands-free as possible, we’re working on a feature called Recurring Schedules. This much-anticipated addition is a game-changer that will let you pump out daily, weekly, or monthly updates in a completely streamlined fashion. And yes, it comes with API support in case you’re wondering. Development is well underway, so we’ll keep you posted.

Advanced analytics 📈

Guesswork? No, thank you. Data-driven analytics? Yes, please! With this in mind, we’re fully devoted to implementing Advanced Analytics that will give you all the deeper insights, metrics, and visualizations you need to determine how well your social media marketing campaigns are performing. In turn, this will allow you to make small tweaks here and there which could be all you need to reach the next level in SMM and get the results you’ve been longing for.

Don’t forget you can track our progress on our roadmap! See you in next month’s product update.

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