Guide to Using Twitter for Business

Joanna Kelleigh
4 minutes
January 12, 2024

Twitter is one of the most popular social media platforms and has been growing rapidly in recent years. If you want to drive more traffic and sales to your website, you need to use Twitter for business purposes. 

In this guide, we will teach you how to use Twitter for business effectively so that you can reach your target audience and grow your business. We will cover topics such as how to create a Twitter account, tips for using Twitter for businesses, and most importantly, how to design attractive graphics for tweets and schedule them with Ocoya. So, stay tuned! 

Why Should People Use Twitter for Business? 

Twitter is a powerful social media tool that can be used for business. It can help you connect with customers and create a community of followers who are interested in what you do.

Twitter allows people to share quick updates about their company, products, or services. You can also use it to provide customer service and answer questions from customers. Additionally, Twitter can help you learn more about what people think about your company and products.

Setting Up a Twitter Account: What Do You Need To Get Started?

Setting up a Twitter account for a business page in 2022 is as easy as turning on your laptop. These are the steps that you need to follow to successfully create your account:

  • First, just go to and click on the "Sign Up" button.
  • You'll need to provide your name, email address, and password.
  • You'll also be asked to choose a username. This will be your Twitter handle, so make sure it's something you're comfortable with and that other people will be able to easily remember.
  • Once you've created your account, you'll be asked to complete your profile by providing some basic information about yourself.
  • Be sure to include a photo of yourself and add a description of what you do or what your website is about.
  • You can also add your website URL and other social media accounts, like Facebook and LinkedIn.
  • Once your profile is complete, you can start tweeting!

How to Use Twitter for Business - Top 12 Tips for You!

Build a Profile

Twitter is a powerful social media tool that can be used for business. When used correctly, Twitter can help you build a profile that stands out from the competition. It is crucial to use a professional photo as your profile picture. Also, write a brief bio that describes your business and what you do.

Research Competitors

Twitter can be a powerful tool for businesses to research their competitors. By following the competition on Twitter, businesses can gain valuable insights into what their rivals are doing and how they are positioning themselves in the market. Once you’ve identified your competitors it may be tricky to keep up with their Tweets - one way of dealing with this is to add them to a Twitter list. (Make sure to set it to ‘private’!)

Identify Audience

One way to make sure Twitter is used effectively for your business is to identify your audience. Figure out whom you want to reach and what you want to say to them. 

Once that is determined, use keywords in your tweets that will be most relevant to them. This will help Twitter followers who are not necessarily familiar with your business find and follow you.

Share Valuable Content

Sharing valuable content is another important factor in getting the most out of Twitter and engaging followers. This could include links to blog posts, articles, or even other tweets that you think are worth sharing. 

You can also use Twitter to share news and updates about your company, products, or services. You can design graphics for your tweets easily and quickly with Ocoya. We’ll discuss it more later.

By providing valuable content and using Twitter for business purposes, you can help build relationships with customers and prospects, and boost your brand’s visibility online.

Optimize Content

When you optimize your content for Twitter, you can reach a larger audience and connect with potential customers. Make sure to use keywords in your tweets to help people find your content. 

You can also use hashtags to join conversations about relevant topics. Keep your tweets short and to the point, and include a link to more information if necessary. 

Engage with Followers

By engaging with your followers, you can create a connection with them and build loyalty. Here are some tips for engaging with your followers on Twitter:

  • Follow back your followers: This demonstrates that you are interested in what they have to say and shows that you are engaged with your audience.
  • Reply to DMs: Keep an eye on your DM and reply back if there are any queries related to your product, service, or in general.
  • Reply to tweets: This lets followers know that you are listening and allows you to start a conversation.
Use Hashtags

When using Twitter for business marketing, it is important to use hashtags. Hashtags are words or phrases that are preceded by the pound sign (#) and used to group messages together on Twitter. 

When you include a hashtag in your tweet, it becomes searchable on Twitter. This means that people who are looking for tweets about a specific topic can find your tweet by searching for the hashtag.

Some of the most popular hashtags include #smallbusiness, #business, #marketing, and #socialmedia. You can also create your own hashtags specific to your business. When creating your own hashtags, be sure to make them easy to remember and easy to type.

Tweet regularly

One key to success is to tweet regularly. This will keep your followers engaged and interested in your tweets. Additionally, it is also crucial to know when your followers are most active and tweet at that time.  Social Bakers studied a random sample of 11,000 Tweets, and concluded that three tweets per day is the point where brands start seeing big engagement. The best and recommended way is to schedule tweets in advance using a tool like Ocoya.

Tweet Polls

Polls are a great way to engage with followers and get feedback. They can also be used to generate leads and market research.

To create a poll on Twitter, start by composing a tweet that includes the question you want answering. You can also include up to four possible answers, which will appear as voting options when people click on the tweet. Be sure to include a hashtag like #TwitterPoll so that your poll is easily found. Here is a clever example by Tinder using Polls as Threads.

Pin Tweets

The best way to make the most of Twitter is to “pin” your tweets. Pinning a tweet means that it will stay at the top of your profile, so it will be the first thing people see when they visit your page. 

You can pin any tweet you want, but it’s a good idea to use this feature to highlight important announcements or promotions.

Create Twitter Space

Twitter space is the latest addition to Twitter's features list. It is recommended that businesses and even individuals should use Twitter space to create an impact. With Twitter space, you can directly speak with your audience and ask them for their feedback or recommendations about your product or service.

Source: Twitter
Use Twitter Analytics

One of the most important tools is Twitter's analytics dashboard. The dashboard provides data about how many people have seen your tweets, how many have clicked on them, and how many have retweeted or liked them. 

It also shows you which tweets were the most successful and which ones failed. This information can help you determine which topics are most popular with your audience and adjust your content accordingly.

Twitter Ads

One paid way to maximize the use of Twitter for small businesses is through Twitter Ads. Twitter Ads are a way to promote tweets to a wider audience, which can help increase engagement and reach new customers.

When creating a Twitter Ad, it’s important to consider what you want to achieve. Some things to think about include:

  • What is the goal of the ad?
  • Who is the target audience?
  • What is the budget?
  • What is the timeline?

Once these questions are answered, it’s time to create the ad. The first step is to come up with a catchy headline and then write an engaging tweet that will capture attention. It’s also important to include a strong call-to-action, so people know what they should do next. 

Do’s and Don'ts of Using Twitter for Business

The Do’s
Use Twitter Lists

Twitter Lists are an incredibly powerful way to organize your Twitter feed and keep track of the tweets you want to see. You can create lists for people you follow, companies you follow, or any other topic that interests you. When you create a list, you can choose to make it public or private.

Must Include Image

Be sure to include images whenever possible. Images can help grab people's attention and make your tweets more engaging. You can design attractive images within minutes using Ocoya.

Give Credit to Others

When you're using someone else’s content, it's important to give credit where it is due. Here are a few things to keep in mind: 

  • Always use proper attribution when sharing someone else's content. This means including a link back to the original source and crediting the author or publisher. 
  • If you want to share a tweet that's been tweeted by someone else, be sure to include the original author's handle in your tweet. 
  • When replying to another user's tweet, always use @username, so they'll get notified of your reply.
The Don’ts
Send Automated Messages

One of the biggest don'ts is sending automated direct messages. This is a spammy tactic that can annoy followers and make you look unprofessional.

Always Talk About Yourself

Another thing to avoid is tweeting too much about yourself or your business. The key to Twitter is providing valuable content and engaging with followers, not just promoting your products or services.

Follow Unfollow Game

Don’t follow or unfollow people just to get them to follow you back or buy your product. It has been seen that many people follow others just to get a follow back and then unfollow them later.

How can Ocoya be helpful in building Twitter profiles for businesses?

Adding visuals to your tweets is a great way to capture attention and increase engagement. With Ocoya, you can design beautiful images for your tweets and Twitter Ads within minutes, and also schedule your tweets with a single click. 

What’s more? You don’t need to think and write captions and tweets yourself. Ocoya offers a built-in AI writer that can help people to write anything from captions to articles. There is also an AI hashtag generator available that will help find you trendy and relevant hashtags. 

Here’s how you can design an image for your Twitter account and schedule the tweet with Ocoya.

Step 1- Integration

First, you need to integrate your Twitter account with Ocoya. It’s simple! First, click on “Integrations” and then click on “Connect” under Twitter card. Add your login credentials and click login. It’s done!

Step 2- Create Design

Next, you need to create a design. So, from the home dashboard, click on “Create”.

Now, you need to select the size. You can choose the recommended size for Twitter posts and ads, or you can also go for a custom size if you want.

After that, a new window will pop up. You will see tools and templates on the left side of the window. You can either choose a template and edit it to make your own design, or you can start from scratch and make your design using the objects, text, photos, etc. from the menu. 

After designing the post, click on the “Export” button.

Step 3- Schedule Tweet

Finally, it’s time to schedule the tweet. Again, it’s just a click away. Once you export the design, you will see the “Publish” button as shown in the following screenshot. Just click on that, and it will take you to the scheduling page. 

But what if you miss that? Don’t worry! Just go to “My Content”, take the mouse cursor over the design, and you will see two options: “Edit” and “Publish”. Click on “Publish” and it will take you again to the scheduling page.

If you want to check all the scheduled posts, then go to “Calendar”, and there you will see all the scheduled posts. You can also edit the scheduled posts date and time there.

Design Your Post-Challenge

Here is our post design:

Can you make a better design than ours? Surely, you can! Get Ocoya’s free trial today and try it yourself!

In conclusion, Twitter can be a powerful tool for businesses when used effectively. By creating a Twitter account and using the tips in this guide, businesses can connect with customers and create a strong online presence.

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