A Google Business Profile, also known as a Google My Business (GMB) profile, is a free online listing provided by Google that allows businesses to manage their online presence on Google's search engine and maps. It provides essential information about a business, such as its name, address, phone number, website, opening hours, and customer reviews.

Business owners can claim and verify their profile to ensure accuracy and gain access to additional features like adding photos, responding to reviews, and posting updates. A Google Business Profile plays a vital role in enhancing a business's visibility and credibility in local search results, helping customers find and connect with the business more easily.